[00:00:00] Carl Lanore: [00:00:00] Welcome back to another week here at super human radio. We have a lot of really great shows this week, really, and we're starting off with a very important one. Uh, today. Today is January 27 2020. For those of you listening to the show a hundred years from now, and this show is brought to you by a generous contribution from legendary foods.

[00:00:21] Have you checked out their new tasty pastry yet? I'm telling you. The biggest thing to hit the sports, uh, and diet kedo nutrition community in a long time. It remember those toaster pastries that you loved when you were a kid covered with the sugar icing. You could eat them right out of the foil or you put them into a toaster for a couple of minutes.

[00:00:41] Well, they have recreated. That decadent food, uh, and turns it into something that is truly clean. Nine grams of protein, uh, no, uh, wheat products whatsoever. So, uh, no, no. Uh, gluten, um, one gram of sugar, [00:01:00] a total of three to four grams of. Impact carbs entirely and tastes amazing. Strawberry and Brown sugar cinnamon, and I'm telling you, they would have to fit expo this past weekend and they sold everything that they walked in the door with, and people want more.

[00:01:17] If you haven't tried it yet, go to eat legendary.com or amazon.com search for the tasty pastry. And be prepared to be impressed. Uh, my guest today is someone who's a longtime friend of the show, and that's Israel. Passwater. How are you doing? Israel

[00:01:37] Israel Passwater: [00:01:37] gay call. Thanks for having me on and happy Monday.

[00:01:39] Carl Lanore: [00:01:39] Yeah.

[00:01:40] Yeah. And it is a happy Monday because we're going to clear something up tonight. You know, pretty much everybody is filled with angst anytime they have forced to drink tap water today, and. When we go to restaurants, Elise and I, we always ask, Hey, is this tap water? You know? Oh yeah, no. Then just give us a bottle of sparkling water.

[00:01:59] You [00:02:00] know, some San Pellegrino, something like that, because we don't want to drink tap water. Um, we know that in order for the municipalities to admit this, something in there, there's usually a lot more in there that cause that's just the way these municipalities work, right? They're run by governments.

[00:02:15] And so people are pretty freaked out about water in general. And then after Detroit. The awareness was heightened, but then it just kind of gone back into this local state where people just, Oh, I just don't have time to worry about that. And just, uh, last week, I think it was Friday, a paper was released that I want you to talk about talking about forever chemicals in our water.

[00:02:41] Apparently all nationwide water is showing. The presence of these forever chemicals, should people be worried about them and what exactly is a forever chemical in our water?

[00:02:55] Israel Passwater: [00:02:55] Yeah, that's a great thing, Carl. Thanks again for having me on. We actually wrote a blog about this about a [00:03:00] week before you and I connected about being on the show and you know, we can lean to it after the fact, but again,

[00:03:05] Carl Lanore: [00:03:05] I'll put it in, I'll put another show description.

[00:03:07] I'll put it in there and when we publish,

[00:03:08] Israel Passwater: [00:03:08] yeah, that's fine. Yeah. Again, we spend a lot of time putting a lot of resource into it and. Really what people are starting to wake up to is these forever chemical. We know him as PFO is, or PFO, a S, a R, a chemicals that don't break down in the body. And they're finding that about 44, uh, of the 50 States here in the United States system, we know have had some contaminant level, uh, this measure.

[00:03:31] So again, it's one of those things that you're not kind of, we're talking about before the show that, yeah, just because it's, you know, safe or they have it categorize it is a major problem. Is it really safe? Well. Yeah, it is. And people should, you should know about it. So I think that's something that the general populace, after, you know, Flint, Michigan,

[00:03:46] Carl Lanore: [00:03:46] to make a decision, right?

[00:03:47] It's all, it's all about informed consent today. Saying yes and knowing what you're saying yes to a very, very different things. Okay,

[00:03:55] Israel Passwater: [00:03:55] correct to correct you, just because you say, Oh yeah, well, trust me, it's the government. Yeah. It's safe. It's regulated. Or [00:04:00] a, what we're find is, uh, elements in water are not regulated, so we'll talk about that a little bit later.

[00:04:04] But yeah, it's, it's scary out there and people are starting to, you know, because of my assumption is when I'm talking to other people is because of the, uh, free flow of information with the internet being on your phone. Uh, you know, and obviously different types of social media outlets, people are starting to wake up to the fact that it's a major problem and they should be aware of it.

[00:04:22] So that's the first step when people start talking about, you know, water filtration and why that's important. Um, but again, kinda, we'll, we'll go walk through that a little bit later.

[00:04:31] Carl Lanore: [00:04:31] So, so let's talk about P FOAs for a second. Um, okay, so these are chemicals that are used in things like a Teflon, correct?

[00:04:41] Right. Yes. They appear to be, as we know. I mean, you're making a surface. You're going to cook on, it has to be very resilient. It has to withstand tremendous, uh, assaults, uh, and so that, that all means it doesn't break down very easily. And so some of it comes off in our food [00:05:00] and it hits us. Do we know if we're actually absorbing these molecules into our tissue yet?

[00:05:07] Is it a chance that since. Uh, all these other methods don't seem to break it down, that our body won't break it down and it just rides the poop train out.

[00:05:18] Israel Passwater: [00:05:18] Yeah, you know, that's interesting. We, you know, we were looking at, you know, research in this topic, and again, this is a newer topic. Again, there's something every day that pops up, a new kind of contaminant, someone will be asking me about, you know, our filters are rated for a certain number of actually over 230 different contaminants that our cultures removed, that we know of.

[00:05:35] And they'll say, well, what about this? Like, Oh, I don't know about the research. I mean, chances are we probably would remove it, but actually the CDC today, a recent. A survey and they did a study and they found that over 95 of adolescents in the United States and adults have measurable. Sharon mobile's a PFO and PFO.

[00:05:52] A S. yeah, I see that. That's not body.

[00:05:54] Carl Lanore: [00:05:54] That's not good. That's scary. I don't have care. So, so let's, let me tell you why that's not good. [00:06:00] So let's assume that this stuff doesn't get deposited in tissue. Let's assume that the body doesn't have a mechanism to transport this foreign molecule. You know, there's chaperones that bring things into tissue.

[00:06:13] And so let's say it just accumulates in the blood and stays in the blood. That's not good either. We don't know what it's doing inside the blood as far as contributing to some other maybe changes or reactions in the blood. And, uh, you know. Having these things in our body, it can't be good. It just can't be good.

[00:06:36] Right.

[00:06:37] Israel Passwater: [00:06:37] And just because they haven't found out the cause and effect relationship, you know, again, going back to like, you know, early 19 hundreds or 1920s they knew that smoking was not good for you, but they couldn't prove. Correlation, causation, lung cancer, smoking, and again, now the big tobacco will Sue people if they say, well, they're, you know, lung cancer is caused by smoking.

[00:06:55] There's obviously, most people believe that. Most medical experts believe it, but same with, [00:07:00] uh, P FOAs. We realize it's not good for you. We probably shouldn't be ingesting it. And what are the longterm effects? We don't know. That's the scary part is nobody really

[00:07:08] Carl Lanore: [00:07:08] knows here. He's got scarier. Because as the dyslexic child that I am, I can't focus on one thing at one time.

[00:07:16] So I'll, while you're talking, I'm looking on, uh, the national institutes of health website, human detoxification from PFO  and its associated compounds, and they have perfluorinated compounds. So it covers all of them, all the brothers, sisters, cousins, and everything else. And this, this, this one line scared me because it's exactly what I'm talking about.

[00:07:40] Serum level C serum levels of PFCs subsequently, I'm sorry, let me back up. What detected minimal amounts of PFCs were detected in stool after a exposure, but generous [00:08:00] amounts continued to be found in serum. So this means exactly what I just said. If you're not pooping it out and it's staying in your blood, that's not a good thing.

[00:08:10] That's absolutely. And that, and that's what they, they're sewing. It doesn't, they don't fight. They're not detecting it in stool, but the high levels in serum,

[00:08:19] Israel Passwater: [00:08:19] that means we're adjusting it and it's gonna

[00:08:20] Carl Lanore: [00:08:20] stay. It's staying in our blood. Yeah.

[00:08:23] Israel Passwater: [00:08:23] That's scary, right?

[00:08:24] Carl Lanore: [00:08:24] Like we don't know what to do with the red blood

[00:08:26] Israel Passwater: [00:08:26] cells to make sure that you're healthy and you're taking supplements.

[00:08:30] But what about, you know.

[00:08:32] Carl Lanore: [00:08:32] We have no idea what it's doing to our blood. Who knows? Maybe leukemia is a caused by the presence of this stuff in high coin. No one knows. I mean, someone's going to say, Oh, Carl, you know what? Don't, Oh, Carl, me. No one knows. No one. No one says studying it at this point in time.

[00:08:48] We're just discovering its presence in every human on the planet.

[00:08:54] Israel Passwater: [00:08:54] Yeah, the way I like to think about like water and toxins is the same way. Like, you know, like NASA will, you know, with their new telescopes, I'll go a little bit [00:09:00] farther out and say, Oh, there's another planet out there. Oh wow. There's another moon out there.

[00:09:03] It's always been there. It's just we have the technology now that we're just starting to pick up on it. So that's where we go. Oh, interesting. So that's where spawns, you know, obviously more research, obviously more technology, which is good for us. But. Uh, and maybe change in behavior or manufacturing process, you know, which might be, uh, which has lots of legal issues sitting there too.

[00:09:21] But you, I always like to say like, just because we don't know what's out there doesn't mean it's not out there. And it doesn't mean that it has a cause and effect relationship. So that's where, you know, kind of where our headset is or had mindset is, it's just like, well, just because it's in the water, it probably shouldn't be there.

[00:09:35] And the assumption that it's safe,

[00:09:37] Carl Lanore: [00:09:37] the assumption shouldn't be there. Yeah, correct. Correct. So talk, so talk, talk a little bit about, um. There were some basic myths out there about water purifies, right? So right now people are hearing this and you know, water purifier sales are going up. Right now, everybody's walking into Kroger's and buying , Britta and pure, and they're buying these [00:10:00] units that are sitting there on the countertop and you know, they're using those, but those are really not doing anything for these types of molecules, right?

[00:10:10] Israel Passwater: [00:10:10] Correct. Yeah. You know, I, it's interesting when you were at, and I were talking about and you're doing show prep and what kinds of things want to talk about. And you know, I kind of came up with six different, uh, assumptions or common mistakes that people make, uh, as far as when they talk about water filters.

[00:10:23] And this is when they're talking to potential clients or even just people I meet on the street and they say, Hey, what do you do? I said, Hey, yeah, we own this water filter company and, you know, and they go, Oh, that's kind of cool. And this is a common talk track. So the first one I came up with, uh, is, uh, not deciding like, Hey, I don't even really need a water.

[00:10:39] Yeah. So again, assuming a lot of people assume that there

[00:10:42] Carl Lanore: [00:10:42] are, there are a lot of people out there that do that, but you know what? Those people probably smoke cigarettes and they do a lot of other behavior and that they can, Aw, man, you know what?

[00:10:49] Israel Passwater: [00:10:49] Yeah, what's the calling of your audience?

[00:10:52] Carl Lanore: [00:10:52] Then I'll listen to this show.

[00:10:53] Yeah, right, exactly.

[00:10:55] Israel Passwater: [00:10:55] Yeah. Well again, it's funny cause I like, I'll get on the phone with people and they'll say, yeah, my water tastes [00:11:00] great. You're like, Oh, what are you like a lot of people I suppose on new Yorkers. I know from that

[00:11:06] Carl Lanore: [00:11:06] we got the best water. We tell people we got the best water. New York cousin.

[00:11:11] Israel Passwater: [00:11:11] Oh yeah, you'd like emo could make great pizza and dough and bagels and you know, just, it's just the best, you know,

[00:11:17] Carl Lanore: [00:11:17] you buy Clorox, it widens the clothes on its own.

[00:11:21] Israel Passwater: [00:11:21] Yeah. Cause that's gotta be safe. Right. Yeah. So the, again, the first assumption that, you know, we find, and again, this is an educational hurdle we'd have to, had to adapt with over the last, you know, eight, nine years that we've been in business.

[00:11:34] Is that I assume that my tap water, you know, like I'm in the kitchen right now. It's fine. I don't need a water filter cause they'd be municipal tap water. Your government is doing that for you. I'm good, I'm solid. I don't need to spend more money. I'm taking care of, you know. And what we're finding is, and again, we'll lead into this, obviously you and I talked about this, is that the water is indeed, even though it's filtered through your municipal tap source or your water district, whatever, a lot of the contaminants, you can't taste, you [00:12:00] can't smell it, can't see it.

[00:12:02] Uh, and they're actually in the water and it's actually a proven fact. So that's the one that's,

[00:12:06] Carl Lanore: [00:12:06] Oh, wait a minute, wait a minute. And they add things that now we realize they're not good for us. Like fluoride. Like, I think everybody, I don't think anybody argues except dentists that fluoride is good for you.

[00:12:19] Right. I don't think anybody is with that anymore.

[00:12:22] Israel Passwater: [00:12:22] You will, you know, and again, when they talk about fluoride, when you go to the dentist, that's a great segue. You know, they'd go, Hey, you did a four rinse, and then they say, Oh, spit it out and make sure you're up ingesting it. So fluoride is good for topically for your teeth.

[00:12:33] And when they started doing it in the early 19 hundreds it that, Hey, that'd be great. You know, we have the problem. People have dental issues, I can't go see, you know, your dentist because they don't have that affluency or there wasn't the availability. So we'll just put fluoride in the water. Okay, great.

[00:12:47] Great idea. You know, cause and effect relationship. But what they didn't realize is ingesting fluoride. And there's been lots and lots of studies as you and I've talked about over the years that show that ingesting fluoride, which is some, would considered as a neurotoxin. It's not [00:13:00] meant to be, it's a heavy metal and you're not supposed to adjust  heavy metals.

[00:13:03] So. And going to lead. You don't want to just lead. You're like, Oh my gosh, led pipes. That's a

[00:13:08] problem.

[00:13:08] Carl Lanore: [00:13:08] Well, yeah, if there's let your water, you want to get it out. Right, but the floor rides open. Yeah.

[00:13:12] Israel Passwater: [00:13:12] Well, you know, it's interesting to like, you know, talk about different, different cultures and stuff like that.

[00:13:16] Here in the United States, roughly about 75% of the tap water here in the United States. It's a regulated, so again, minus like, well, waters is for a debt. Again, they're adding what we would consider chemicals or neurotoxic into the water. Um, adding it to your toothpaste. Again, things you're ingesting into your body.

[00:13:33] Uh, and again, there's also a lot of, uh, little school thought that that's not actually, uh, able jet like PFO is. It doesn't leave your body at least into the extent that you're ingesting it. So again, that's one of those things that you don't want to adjust. So again, for I chose up there. Uh, I put one of the other things as I'm reading to, uh, uh, my notes is 94% of the tap water that we tested as microplastics are trace elements of microplastics.

[00:13:57] So again, ingesting those kinds of things, [00:14:00] like PF always, you know, 33% of the United States is conservative with, uh, , uh, and growing. So again, we know that some of these ones are even like 75% of them are cancer cotton. So again, things you don't want to injust there in the tap water is approvement back.

[00:14:16] And again, there's lots of different open source

[00:14:19] Carl Lanore: [00:14:19] options. So though the number one myth is really a myth that must be busted regardless of who you are, you must filter your water that you're drinking. You have to, if you're taking it right from the tap, you know, and I would even go as far as saying, even a, uh, uh, a, a activated carbon filter is better than nothing at all, but it's still, it's just a.

[00:14:43] Uh, a panacea, you're really not getting the things out that you need, and so it really requires some attention. You have to understand if you're going to spend the money, if you've got to spend $8 on a breeder unit and it does nothing for you, and then they're more [00:15:00] than eight, maybe they're 20, but you, yeah, you could spend $45 on this unit and it does everything that actually, the $25 you're spending is really what you're, what you're spending, because you were going to spend the 20 on the Britta anyway.

[00:15:13] Israel Passwater: [00:15:13] Yeah. And again, the assumption is like, Hey, once you figured out and get to the first step, it's like realizing, Oh, people understand, Oh, there's a problem. Well, what, what, what did I do to mitigate that problem? Well, but if you need a water filter, and that's where it kind of gets into a slippery slope, like, Oh, yeah, well, you know, I got, went off to college, got a better filter.

[00:15:32] Great. That's fine. You know, one of the bullet points that was the other myths I was talking about is, um. We can get to it later.

[00:15:41] Carl Lanore: [00:15:41] I started here, started here. We'll take a break. I want to put the link up to show people where they can get a reliable water filter. Good.

[00:15:46] Israel Passwater: [00:15:46] Okay. Cool. Uh, yeah, again, assuming that the water filter that you're using is actually going to do the job.

[00:15:53] So again, that's one of the, uh, w I think it put us in the number three assumption, you know, but again, not all filters are made equally. [00:16:00] So just because you have a carbon-based filter, which most, you know, most filter technology is carbon based or some derivative that's, uh, our filters a little bit different.

[00:16:08] We can't with, with the new technology. So it's not just carbon, it's actually seven different layers that remove the toxins. So, uh, it really just depends. Once you realize, okay, I have a problem. Okay. When you saw, but I wrote, I saw like at a waterfall. So that's usually the first step in the educational thing, and that's where people usually get lost.

[00:16:24] Because if you have big multimillion dollar companies that sell, you know, carbon baseball,

[00:16:28] Carl Lanore: [00:16:28] they make it look so easy. They make it look like, Oh yeah, this is all you need. That's how they make it look.

[00:16:32] Israel Passwater: [00:16:32] Yeah. Well, and again, it's probably better than I should say. It's better than drinking tap water.

[00:16:38] Carl Lanore: [00:16:38] And that's how they can look themselves in the mirror.

[00:16:41] They know their technology sucks, but in order to deliver a $20 price point at the shelf, they know they can only invest maybe $6 in the product and packaging. And so they look at it like, wow, you know, this, this, I mean, it'd be like buying a Bulletproof vest, but for getting people to tell, telling the buyer, [00:17:00] it only stops 20 twos.

[00:17:02] Just, I just want you to know that now, nine millimeters, 38 40 fives, 30 twos, three Oh uh, three eighties not going to stop them, but they say, Hey, here's a Bulletproof vest. You just assume, Oh, any bullet common today. It's gonna stop. Oh no. It only stopped 20 twos. So the way they look at it is, well, it's getting some stuff out it, what's better than them not using it so we can feel okay selling it.

[00:17:30] Yeah,

[00:17:30] Israel Passwater: [00:17:30] correct. And you know, one of the other things I was, I was thinking about in preparation for our show is, you know, just assuming that just because it's okay to drink and it's, it's regulated, uh, it must be safe, you know, and a lot of these unregulated things, you know, like fluoride, you know, again, there is no safe level of fluoride, you know, they added, but there's no.

[00:17:46] Recommended level of fluoride. Yeah. Again, all the contaminants you'd find in your municipal tap water, and some of them were cancer, caused them in the parts per billion or trillion, you know? So again, really tiny trace amounts can cause a major [00:18:00] problem. So again, assuming that just because it's there or it's regulated, it doesn't mean it's safe.

[00:18:04] So that's the one the day, the issues that we're finding that people will say, Oh, well it's fine that, you know, I trust my government to take care of me so. Yeah. Yeah. Scary.

[00:18:13] Carl Lanore: [00:18:13] Well, we're going to take a break. When we come back. I want to talk about pharmaceutical drugs cause we know they're in there too. Um, you can get 10% off your first order if you go to clearly filtered.com and use the coupon code SHR 20, 20, uh, I got w Elisa and I have been using their products.

[00:18:33] For the better part of nine years, I would say eight or nine years now, uh,

[00:18:39] Israel Passwater: [00:18:39] beginning it, which is awesome.

[00:18:41] Carl Lanore: [00:18:41] And, and, and we, we, we can actually tell the difference in the way the water tastes when it goes through our pitcher filter. I'm not making this up. We always like, no matter what, and I drink a lot of bottled water and I have a water filter on my.

[00:18:58] The refrigerator door that I'm not [00:19:00] really confident in, but I'll use it to something, I'm going to boil maybe a, but when it comes to drinking water, when we drink the water from our clearly filtered pitcher, we literally always comment, this water tastes so good and I don't know what it is about it. I really don't know.

[00:19:16] But I can tell the difference from that picture or any other source of water that it's common to me. Um, but. There's something else we're going to talk about a little bit later in the show. So right now you're saying, I have a good pitcher filter or I'm not drinking tap water. I'm only drink a bottle of water.

[00:19:32] God bless you. Go on with that. Uh, right now until we saw testing bottled water, but what about the water? You shower and you absorb it through your skin or the water you cook with that you literally condense into stronger. Parts per million and then eat it with your food or your soup. It's not just about drinking water.

[00:19:55] We're going to take a quick commercial break and come back and we're going to get into that and I promise you it's going to get [00:20:00] fascinating. Stay tuned. This is the superhuman channel doing reps with the weight of the world.

[00:20:17] I've been doing a little digging. We'll have a little fun in a couple of minutes. We're going to play water, municipality roulette. Uh, EWG has a really fun database to play with where you can put your zip code in and pull up and see the quality of the water that you're drinking and bathing and showering in.

[00:20:36] On a regular basis. It's a wonderful tool and we're going to play with it in a little while because we're going to kind of play a a game to see if the water here that I am exposed to is better or worse than the water that Israel is exposed to. They are in California so.

[00:20:54] Israel Passwater: [00:20:54] Yeah. By the way, Carl, Carl is going to jump into something.

[00:20:57] Know that number two mistake I was going to [00:21:00] say is that you brought your refrigerator filter, which by the way, I saw a shameless plug. We have those by the way too. Um, but yeah, so I actually, I don't think we had that, uh, arc when you, when you and I first connected. But yeah, we've added quite a few different.

[00:21:15] Uh, options for people, which is great. Uh, but then number two, uh, assumption that I was, I put on there this, assuming that your refrigerator filter or even your under the sink filter that comes up. Sometimes stock, you know, new builder grade or old school. You know, it's like at safe, it's, I got to filter my refrigerator and a lot of times we have to educate people.

[00:21:34] It doesn't really do anything. It's a carbon filter and may improve, you know, taste, remove, odor, yadda, block serve. But again, going back to the same faulty assumption

[00:21:44] Carl Lanore: [00:21:44] that I'm going to tell you why it can't work. So we're going to apply a little critical thinking and we're going to turn everybody, everybody listening to the show.

[00:21:52] We're going to give you a improved understanding when you are confronted with a question [00:22:00] about, uh, drinking water quality. So here, water filters worked by a way of something called molecular sieving. So, uh, coal has it's porous. And those little pores are of a certain size. And because charcoal has some all some other characteristics, uh, and, and it has multiple sized pores in it.

[00:22:28] You can run water through it. And as it goes through the charcoal, the water leaves behind certain things. And the smaller the molecular sieve. The slower the water has to pass. So few few water filters, uh, uh, commercial, conventional, uh, commercial water filters where you just pour it in the top and it drips down and you're ready to pour.

[00:22:55] Uh, if you look at the drip rate, the ones that drip the fastest, I won't lay [00:23:00] money two to one, that they have the least ability to remove, uh, things that you don't want in your water. And clearly. The one in your refrigerator, that's an in line. When you put that glass on the day, you don't want to drip an out.

[00:23:15] You need to come out fast. So those filters probably remove the least, the different type of media. I'm guessing that you point out you have several different types of media in your filters, including. Uh, granular activated charcoal, uh, because the different types of media have a different level of porosity.

[00:23:34] Think of a screen, right? A smallest screen can, can keep only let the smallest pieces of grain fall through. So these different, these different porosities of material create molecular sieves that go out and get things to the microns in size. Is that, uh, I mean, I'm a layman and am I correct in my assumption.

[00:23:55] Israel Passwater: [00:23:55] Yes, that's correct. So again, the assumption that, you know, flow rate it just because you have a [00:24:00] filter. Oh, it's flowing really good. What I always say, our cultures actually are slow intentionally because they're honestly, they're taking out this stuff.

[00:24:08] Carl Lanore: [00:24:08] If you really want them to take stuff out, that process is called osmosis.

[00:24:14] It's slow.

[00:24:16] Israel Passwater: [00:24:16] Yes, correct. And like, you know, for our pitcher it takes anywhere between 10 and 15 minutes, sometimes 20 minutes to filter the water. And so people will call or email and say, Hey, is that normal? Go? Yeah, because you're paying good money or a really good filter. It's doing its job. And that also shows you that there's a lot of toxins in the water too.

[00:24:32] So the faster the flow rate, at least with our product, they are, okay, well you're, it's gonna last a little bit longer and the water is probably not as crude as it could, but if it's going slow, go. Great. That's exactly what you're paying for. Right. And that also shows you that you just created as to why that you want to use that versus ingesting poisons, you know?

[00:24:50] Carl Lanore: [00:24:50] Exactly, exactly. And so those refrigerator filters can't work because the demand is, I know I want water now I'm standing here in front of the [00:25:00] refrigerator. So those probably removed the least. Um, and then even so I have a clearly filtered under sink. A unit and the cold water flows noticeably slower.

[00:25:12] It's not like I had no pressure. When I turn the hot water on, it's blasting. When I turned the cold water on. It's coming out fast. It's, I've never had to stand up. Oh God, I'm waiting for a glass of water. But it definitely is being met with resistance in that unit that three-stage. There's no doubt about it.

[00:25:29] Israel Passwater: [00:25:29] Yeah. That's, it's very typical. People ask like, well, what's the flow rate? You know, cause obviously you're going to get some, something's got to give. Then you don't get both. You don't get, you know, filtration technology and a flow rate is someone who comes out with that filter, that does that at normal speed.

[00:25:42] Uh, hats off to him. You know what I mean? Like, that's great. But again, you're paying for it to actually take the time, scrub the water. Remove the contaminants and you know, like you were mentioning under the sink, you know, it, it's usually 25 to 30% slower. But again, for my, I get, I'm biased obviously cause it's our company, but you know, I can still fill up a pot of [00:26:00] water, you know, deploy for posture or whatever you're doing.

[00:26:02] It's not going to hinder you. It's really doing the job for you.

[00:26:06] Carl Lanore: [00:26:06] But you know what? It's kind of like a, it's like a moment of, ah, okay, my filter isn't working. Like if people need to look at it that way, lose the impatience because you're getting rid of things you don't want in your body to buy, accumulate.

[00:26:18] So before we leave the whole, uh, uh, PF O's, I just want to mention the clearly filtered, uh, refrigerate a pitcher does remove them right.

[00:26:30] Israel Passwater: [00:26:30] Correct. Yeah. We're actually removed. Uh, can, uh, you can actually link to our, uh, contaminant removal page. We have all of our testing up on the website. So again, one of the things I wanted to mention later too, is to talk about testing and why that's so important.

[00:26:42] But can we put all that out there? We want everyone to be as transparent as possible with everyone to say, Hey, look, we're, you know, 99% of everything you can possibly think of that you learned. 32 known contaminants that we have proven to remove and PFO is right up there soon. So. Ah, so we can link to that later if you want.

[00:26:58] But yeah, the [00:27:00] insurance agencies,

[00:27:00] Carl Lanore: [00:27:00] yes. So, and the reality is not, you know, I've always been told, Oh, never despaired your competition. And I'm not trying to, but I don't think the Britta removes the PFS does it?

[00:27:12] Israel Passwater: [00:27:12] To my knowledge, no. Uh, Britta has very few claims, and again, they're owned by a big subsidiary.

[00:27:17] They're big, you know, multibillion dollar company. And again, my opinion, again, if they were doing something wrong or, or. Disingenuous. And in this field, if, if for your, uh, your viewers that are actually starting to research or use another product, uh, it's can be very deceptive. Cause again, some, even if it has testing, how is it done?

[00:27:35] Who's doing it? Is it done internally versus externally? That's a major problem. Or, you know, what is it certified to do? Or who are they a question of who certified it. But best of my knowledge, they have very little like any claims, um, especially on the chemicals like PFO AAS. Um, and you know, again, that's scary because they, okay, cool.

[00:27:54] You know, they certified for that great

[00:27:56] Carl Lanore: [00:27:56] there. They're actually, they're actually taking advantage of the [00:28:00] first thing that we talked about, which is this assumption that. All filters are created equal. So if, you know, if, if they're not going out there and saying, we remove these things that we know are the reason you're buying this product, they're just hoping you assume that it does, but then I'm making claims that it does.

[00:28:18] So when they, when you find out it doesn't, they go, well, we didn't say it did.

[00:28:23] Israel Passwater: [00:28:23] Yeah. Correct. It's like a whole harmless, like going to a restaurant Carl, and say, not looking at the menu. I mean, you and I are fitness dude. So like, you know, you'll look at the, what's a calorie count, what's a fat, carbs, sugar breakdown.

[00:28:33] It's like saying, Hey, you know, I'm going to go get that tuna sandwich it at, you know, whatever restaurant. And that might be the fattiest thing on the menu, but you can, if you don't look, you say, Oh, I think it's

[00:28:41] Carl Lanore: [00:28:41] fine. Yeah. Mostly, you know,

[00:28:44] Israel Passwater: [00:28:44] it's gotta be good for you. Right. And I, I'm, I'm drawing from personal experience cause I've had that experience before in my younger days.

[00:28:50] Oh wow. It's not as healthy as I thought. It's the, when you start researching it and you got, what's it, what's actually in this product, or what's it removing? What's a certified removed? That was just [00:29:00] the first one that came to mind. But again, you know, I had an experience that better and I go, Oh wow. So that's not the healthiest thing on the menu.

[00:29:05] It's actually the worst thing on the,

[00:29:08] Carl Lanore: [00:29:08] so that's, again, you don't assume that the filter you're buying, just because it says that it filters your water is actually getting all the things out that you want it to get out. Unless the company.  says so on their website, openly, you know, in their literature openly.

[00:29:25] So another one was always pharmaceutical drugs. They have detected SSRI, , Staten drugs, the residual amounts, because you know, um, people take drugs, not all of it is absorbed and a lot of it comes out in their urine. And if equal matter. And most municipalities, uh, they recycle water basically. I don't know if people understand that, but most municipalities have sewage treatment to neutralize the harmful [00:30:00] dangerous stuff.

[00:30:01] And water gets back around again, uh, into, into the supply side over time. And so they are finding in municipal drinking water coming out of people's taps in their refrigerator and their kitchens. The presence of pharmaceutical drugs. And this is also quite worrisome because some of these pharmaceutical drugs are very powerful and very low levels.

[00:30:26] More importantly, um, some of the metabolites of those drugs are even more powerful than the original drugs that the person took and they're showing up in water. What about that? And as far as these pitcher filters and under sink, uh, are they all getting that out.

[00:30:44] Israel Passwater: [00:30:44] Yeah. So are our unique part of our filters, not to be over, like plugged the company, but again, our filter technology can actually discriminate.

[00:30:52] When you talk about the micron size, um, when you're dumping. Contaminated water through a filter. Well, a lot of times what happens, especially with, I'm not gonna reverse [00:31:00] osmosis system like an aro system, uh, it'll take everything out, which is great. Well, we'll talk about that later as far as

[00:31:05] Carl Lanore: [00:31:05] like, literally, I want to talk about minerals, right?

[00:31:07] Go ahead.

[00:31:08] Israel Passwater: [00:31:08] Yeah. So again, but ours is able to discriminate our affinity technology that we've developed over the last 10 years to say, Hey. It can detect the difference between a contaminant and a vital nutrients. So again, removing all the vital nutrients from water, essentially it's like dead water, you know, distilled water, which is fine for the, if you're making tea or whatever.

[00:31:25] But again, it's not what you want to be hydrating with and you're not going to hydrate effectively. So for us, it's like being able to remove those things. Like hormones are like pharmaceutical drugs, IPO, always Islam, you know, a number of the things that were raised to remove. Like that's a big deal because they have detrimental effects to your body longterm, especially pharmaceutical drugs.

[00:31:46] You wouldn't take somebody else's medicine. Um. Grandma grandpas, you know, blood

[00:31:51] Carl Lanore: [00:31:51] pressure. Yeah, right,

[00:31:53] Israel Passwater: [00:31:53] exactly. It's like, you know what I mean? But that shows up in the tap water because of all the reasons you just described it and said brilliantly, I, I think, uh, but [00:32:00] people are just starting to realize that because like we talked about the spread of technology and information.

[00:32:05] And I think just the curiosity, they say, okay, well there's a problem. I wonder what that's all about. So I think it's kind of a full circle. You know, people are starting to wake up to the problem, and so, which is a good thing. Am I right?

[00:32:16] Carl Lanore: [00:32:16] So there, so the clearly filtered pitcher filter as well as the under sink and does a shower filter.

[00:32:23] We're going to talk about it a little bit later. They, they remove all those things to the, the, the meds and all that sort of stuff as well. Right.

[00:32:31] Israel Passwater: [00:32:31] Yeah. Right. So like our filters are rated to remove all the  we were, again, when we're talking about certification, this is a slippery slope as well as like when you talk about if the company has some sort of testing.

[00:32:42] Um, one of the things I've done from my personal experience looking at different competition is it was a tested internally or externally. All of our testing is done. Third party is done in certified, like the best labs in the United States. Um, and we feel that gives us crudeness to say, yeah, when you have the best filter on the market, the best [00:33:00] technology in the market, and we can prove it because somebody else tested it, said, yeah, they're awesome.

[00:33:04] So yeah, so all the, the contaminants that we are certified to remove, and there's other ones that get questions about it. You know, we haven't tested for it. Cause again, you have to add that in sometimes. And to glide

[00:33:15] Carl Lanore: [00:33:15] glyphosate is a big worry amongst people today and it's, you know, it's found in breast milk and everywhere.

[00:33:20] Do you know if your filter will remove glyphosate.

[00:33:23] Israel Passwater: [00:33:23] Yes, we are. Yep. So that's a new one that we had. I think Tessa Google it last year. Uh, cause we're getting a lot of questions about any and it just so everyone knows this really robust testing that we do is very expensive. So it's not just like, Oh yeah, you go to home Depot, you get one of those.

[00:33:38] Carl Lanore: [00:33:38] Yeah, right, exactly. Yeah. It was a Roundup in there. Oh, it's gone. Okay, good.

[00:33:43] Israel Passwater: [00:33:43] Yeah, that's fine. Yeah. Yeah. Well, I, I get a kick out of that too. Like they send it to, it's like usually like a sales gimmick for like some sort of like, you know, whole house system or like roo system company that's doing the extended into this laboratory in Modesto, California.

[00:33:55] Oh yeah. Hey, we also saw a water filter. See? So again, that's why, again, there's no conflict of [00:34:00] interest on ours. And again, I don't want to disparage anybody else that does eternal.

[00:34:03] Carl Lanore: [00:34:03] No, but you're trying to educate the consumer of what to look for. If you're asking questions, you're getting answers. Make sure that the, the basis behind the answers is legitimately deserving of your trust.

[00:34:15] Israel Passwater: [00:34:15] Yeah. And a lot of the times too, what I've, from my experience, I don't know about your experience, but you look at testing, they do like a five gallon test. They do have five gallon tests in house. Again, when we're doing our testing, we're doing, you know, three, five, 10, a hundred times the legal limit of these, uh, at least the regulated items on, on our filters.

[00:34:33] You know, so when we're looking, I would go it, we're spiking the solution because we want to know in real rules, like, Hey, if I had a ton of. Fluoride or ton of lead or whatever, whatever container we're looking at. We wanted to make sure that it's going to work in real life. So it's like when you buy a car, you know you're, I have a drive, a big pickup truck, and it says, okay, your estimate MPG is average 23 miles a gallon.

[00:34:54] You don't think a four wheel drive truck is really going to get 23 miles a gallon. That's under perfect conditions rolling downhill. That's [00:35:00] enough just to pass the emissions standards. At least you're in California. That's my assumption. Again, same with water filters to say, okay, well what's a real life example?

[00:35:07] Like what would that really do? Performing will real world. So that's where we kind of get slippery slope, in my opinion. When you get testing internally versus external ends up the long short was trying to say, Carl is when you're looking at a water filter, we would look at ours or somebody else's. You really need to look at the testing data and like how was it dining?

[00:35:24] Where was it time? Was it certified or remove, and how many gallons is it good for? So those are all valuable questions that are asking. So. If someone was asking, what was the first one to look at? Look at the testing data, look at the reviews, how long have they been in business? Where are they manufacturing it?

[00:35:39] Those are very important questions.

[00:35:41] Carl Lanore: [00:35:41] What, um, consumer w w uh, what about, uh, for a second, let's talk about this now. Cause when we take the next break, when we come back and I'll talk about, uh, the, uh, you know, bathing and showering and water and how we can handle that. Plus also the under sink. And do you guys offer a whole house unit?

[00:35:58] But what about the minerals? [00:36:00] Do the minerals stay intact when you run them through a clearly filtered

[00:36:03] Israel Passwater: [00:36:03] filter? Yeah. So the coolest part of our technology is we wanted to make sure that we're moving the toxin, just keeping the vital nutrients and water. So when you're looking at us versus like an aro system, the big difference for us, obviously we're able to discriminate and allow the water to maintain the vital minerals and nutrients in the water.

[00:36:19] You know, so that's a cool part about what we do and makes us a little bit different than like an aro company. Uh, cause they're not typically able to do that. Um, and if somebody says they can do it, I would be skeptical. But you know, anything is possible. I'm sure.

[00:36:32] Carl Lanore: [00:36:32] So. Yeah, and that's an important one because I'm, one of the reasons we drink water is not just to get wet in us, but it's to get the minerals that are associated with water into us.

[00:36:45] When people talk about hydration, hydration has little to do with water and much more to do with the dissolved minerals in water because. If you add just water to the body, you [00:37:00] end up dysregulating. A lot of systems that depend on electrical charges, that does depend on calcium, magnesium, potassium, sodium, fluoride, and so it's not about water.

[00:37:11] It's about the minerals that are in water and we don't want to steal the minerals out of the water. Reverse osmosis is, is people who have aro units have an obligation. To buy mineral powder and add it back into their drinking water if their children are drinking that water, they really do. Yes, and aro goes a little too far in my opinion.

[00:37:32] Yeah.

[00:37:32] Israel Passwater: [00:37:32] Aro like again, w we ha offer a sensible alternative. I will call it to aro. One of the things like our tiling is clean and safe, colorful, they're cleaning safe. I would argue that  is a clean, safe and sustainable cause what we're finding obviously with our under the sink units in our pitcher, but there's, it's, it's not taking, you know, we're about 75 to 80% more fuel efficient and water efficient cause it's not taking water to scrub struggler and that, I don't know if you, if talked about this at all with ROC is it [00:38:00] takes water.

[00:38:00] Yeah, I think I said for every three gallons of water a one is wasted or vice versa. Maybe.

[00:38:06] Carl Lanore: [00:38:06] I thought it was the other way around. I thought it takes three to make

[00:38:10] Israel Passwater: [00:38:10] water to make wine. Yes. I, I'm also dyslexic, so I'm just going to put it out there. That's fine. But, um, but, uh, sacrum that, you know, it's just like, it's wasting water.

[00:38:19] It's taking the minerals out again, is illusion, is it actually costing the consumer more money as well because you're using more water, it's less efficient. So for us, one of the ways we think of it, I think of it as like, Hey, we're also helping the environment and you're, yeah, obviously you and your family and stuff like I had.

[00:38:34] Um, so again, that's where we feel that we have a competitive advantage and we're all whole heck a lot cheaper as well. So I think we offer the, you know, the value honestly can't from a competitive standpoint. So

[00:38:44] Carl Lanore: [00:38:44] when we come back, I want to talk about, uh, taking showers, taking bath. Uh, under sink and whole house and what type of things, uh, people can This email address is being protected from spambots. You need JavaScript enabled to view it., you know, um, we become numb to this [00:39:00] topic.

[00:39:01] We shouldn't be because those of us who drink strive to drink a gallon of water a day, that's a lot of impurities that we're drinking along with that water day in and day out. If you don't think over seven, eight years, 10 years. This bioaccumulates and starts causing problems, and you may say, yeah, but that 10 years from now we'll have an answer.

[00:39:24] We'll figure it out. No, when, once things are in your tissue, you know, you can't get it out. Let's put it this way. It's not something you'd be able to facilitate without the help of a. A practitioner, a clinic, and probably putting in few months, uh, to use key lading, agents and blood transfusions and all that sort of stuff.

[00:39:45] Literally, that's what it would, it would take to get stuff out of tissue. So the ideal thing is not to accumulated in the first place and making sure the drinking water that you use in your family use. [00:40:00] Isn't delivering unwanted guests that will take up root and live in your body for a very, very long time.

[00:40:06] Stay tuned. We'll be right back with more. This is the superhuman channel where brawn and brains finally meet.

[00:40:17] Welcome back. We're talking with Israel Passwater with clearly filtered. They are a reliable and responsible manufacturer of. Water purification equipment for your home. And if you're drinking water, if you're cooking in water, if you're showering water, you're bathing in water, the kids take baths and water.

[00:40:42] You know, like your kids are soaking in stuff that you don't want them to absorb. And these things is small enough that, you know, the premise between transdermal delivery is first you have to disrupt the stratum corneum, which fit like tiles. Edge to edge. Uh, they are made of keratin [00:41:00] a protein. The body used to make hair and nails and, and, and the  and the stratum corneum.

[00:41:07] And when you disrupt them, you get them to open up. Then things can actually get in, like having a leak in your roof. The two things that disrupt them are chemical, no known chemical agents like lecithin, alcohol that actually cause the edges of these tiles to kind of curl up like this and let stuff get in or soaking in water for long periods of time.

[00:41:32] You remember how your skin gets all puckered up? Well, part of that is because the outer layer of your skin is literally growing. You know it's growing in the skin under it isn't so it's got to go like this. It's got to go like this. It's got to go like this and it puckers and that means that the stuff that you have sitting in in that bathtub is gone.

[00:41:50] We don't like it out here. We're going in and they go in your skin. Yeah. And so, you know, uh, people take advantage of this when it comes to [00:42:00] Epson salt. They lie, they understand that, Oh yeah, Epson salt, you know, makes your muscles feel better. And yeah. Why? Because it's literally getting in after a while.

[00:42:07] That's why for Epson salt baths to work, you got to sit in them longer. If you're an impatient person, you get in for five minutes, you get out and did nothing. But once that stratum corneum breaches and, uh, that magnesium can actually go in. Uh, to the skin and be absorbed by the capillaries, the small vasculature, and then delivered system, uh, systemically to the areas closest to it.

[00:42:30] Your muscles get relief from that. That's a fact. Well, the same thing is true of the Staten drug that your neighbor pissed out last month, that your kid is sitting in, in the bathtub right now, the same thing. And so. Um, what can people do? So, so we've addressed the drinking water, and actually that's drinking water that requires you to refill.

[00:42:51] I have an undercounter unit. How many gallons is that good for? Uh,

[00:42:57] Israel Passwater: [00:42:57] the under the sink, I believe is good for, uh, it's about [00:43:00] a year's worth of clean water and blank on the number of gallons, 2000 gallons, I believe. So it's all on it. We have our website, but it's basically between nine and 12 months clean water, which actually, if you cost it out, it's about a dollar a day, which people think, Oh, okay, I got a bottled water service, I got Sparklets or air raid or whatever.

[00:43:19] But again, we've actually provide a better value in the sense, not just from the contaminant removed, but from a dollars and cents standpoint. We talked about the environmental aspect of that, but yeah.

[00:43:28] Carl Lanore: [00:43:28] Right. And then can I use it only on the cold side? I don't, I don't purify my hot water, my house, you know, I'm not doing, I'm washing my hands with my hot water.

[00:43:36] Minimally. I'm letting dishes soak in it. I just purify the cold side. And so,

[00:43:42] Israel Passwater: [00:43:42] yeah, the assumption on our part was like when we were designing and the unit is like, yeah, 90% of what you're going to be consuming and ingesting in large quantities is going to be from the cold tap. So whether there's pasta, why are you going to heat up?

[00:43:53] You start cold, obviously water to fill your bottles. Uh, you know, your coffee maker. Uh, [00:44:00] for your pets, it's all gonna be cold water. So that, that was the intent there. So,

[00:44:05] Carl Lanore: [00:44:05] so, um, you have the under under sink unit. Do you have a whole house unit?

[00:44:12] Israel Passwater: [00:44:12] You know what? We don't, we've been getting a lot of demand for it.

[00:44:15] And again, the cool thing about our technologies, it's all scalable. So can our media, we can actually feel, you know, I have the ability to do it. It just, we haven't gone to that level of base behind a previous demand, but are getting a lot of interests. So that's something that's very much on our radar. Um, but again, we do have the ability to do it, but that can be forced on them.

[00:44:32] So if we get a lot of questions about that, I'd be definitely happy to chat with people about that offline. So,

[00:44:38] Carl Lanore: [00:44:38] yeah, because it would probably require a plumber, first of all. Correct. It's not something you're going to DIY unless you're really handy, you know, with sweat fitting or whatever type of plumbing you have in your house, you're probably gonna need a professional to come in and install it.

[00:44:52] It's gotta be installed where the main water main is. So that it's feeding all the water in your house, the water that [00:45:00] goes into your, your hot water heater and the water that goes to every single spigot in the house, including including your ice maker. That has that. That's a positive right there, man.

[00:45:11] Yeah.

[00:45:12] Israel Passwater: [00:45:12] Well, and that's one of the things too, like on our video, you can link to the YouTube channel later if you want, but they, again, one of the highlights for, especially for the under the sink unit, and again, the world's least handy person, I've installed multiples of these. It's easy, takes 10 minutes.

[00:45:24] You don't need a lot of tools, you don't need a lot of know how to do it. It's super simple. And then one of the cool things is you don't need a professional. So again, a lot of times when you're looking at cost for a. You know, uh, you know, filtering your water. It's like, okay, cool. Well, I'll get a whole house system.

[00:45:39] Yeah, that's great, but you're going to spend tens of thousands of dollars. You're going to need to invest, you know, time and money and the hassle of having professionals come to your home and you can do it yourself. So again, that's one of the areas that we really focus in on is like, do yourself easy install.

[00:45:52] Removable transfer is transportable, you know, obviously with our bottles and our pitcher. So for us, it's really more of an ease, uh, an [00:46:00] easier way to make a better choice for you and your water filtration. So

[00:46:04] Carl Lanore: [00:46:04] do you, do you have a refrigerator filter, one of the long tubes that replaces some of the more popular ones?

[00:46:11] Israel Passwater: [00:46:11] Yeah, that, you know, since you and I last talked to, it's been a while. But you know, we have had inline filter, which is good for refrigerators. We have people that use it on boats and RVs. We have people that use it obviously for like in line for the fridge. So there's multiple applications for it. It's actually a really cool unit that we came out with.

[00:46:28] And the last year, I want to say. Um, and then we have our own listing system, which you use. And I love, I have to love about that product. And then the cool part about the under the sink too, is it's, it's a transferable. So like what you, uh, when you're actually installing, you can actually bring it with you.

[00:46:43] So for renters or people that are moving, you can actually bring it with you. So it's not like a permanent fixture where you have to drill into your countertops. It's a permanent structure. It's pretty. It's pretty.

[00:46:52] Carl Lanore: [00:46:52] That's the thing I like about it. It doesn't have one of those stupid extra hoses running up the side of the faucet that you'd flip this little thing.

[00:46:59] It [00:47:00] just comes out of your faucet. The cold water comes out purified, which is just so handy, and if you care about what your kitchen counter looks like, it's, you don't even know you have one. Um, yeah, it's cool. How about, how much is that? How much is that one retail for?

[00:47:14] Israel Passwater: [00:47:14] And that's what pays 500 on that one.

[00:47:16] Carl Lanore: [00:47:16] Okay.

[00:47:16] Israel Passwater: [00:47:16] Yeah. So, which is pretty good if you're considering like us versus like an art. Cause again, a lot of the times more people are looking at the, under the sink unit. There are the already existing, yeah. They're looking at our ROS system and some of that, even the cheaper ones on dealer look on like Amazon, there's still multiple that we're, we're very, uh, I feel we're very competitive with price and consumer and we kind of fit in a very different market even though we're kinda get walked in with an ROI system.

[00:47:39] But, uh, we also have bottles. I was doing another shameless plug. You can take with you on the, uh, on the roads that we have a insulated bottle of stainless steel bottle. We have a plastic bottle and would also come out with a glass ball. Oh. And also we're coming out with a kids insulated bottle, which will be a slightly slimmed down version of that.

[00:47:59] So not to be [00:48:00] over salesy, but yeah, we do have that. And obviously our pitchers like constantly, we've sold tens of thousands of those and people love them. That's usually how people, uh, found out about us as a company. So.

[00:48:12] Carl Lanore: [00:48:12] Excuse me. Yeah, that's fine. I drink some water. Yeah. Um,

[00:48:17] Israel Passwater: [00:48:17] well the good thing is clearly filter wire.

[00:48:19] Then

[00:48:21] Carl Lanore: [00:48:21] I filled up at home, so that's the other thing. I don't spend money. I don't spend money on water bottles anymore. I just refilled them.

[00:48:28] Israel Passwater: [00:48:28] Correct. Yeah. You know, we found actually when originally we've gotten the game, we thought, yeah, you know, this would be our number one sellers, the bottle, because the bottle actually replaces a thousand plastic water balls, I think is 1100 water balls you would buy.

[00:48:41] If you go to Costco, buy a Kirkland Brian water that's saving people thousands of dollars a year. It's also not polluting the environment by adding, you know, plastic waste into landfills. Again, there's no downside to it that that's how we, and again, it's, it's convenient to can use it on the go. Yeah. When you guys go out to dinner to bring your water bottle.

[00:48:57] My wife does all the time and you know, she's actually [00:49:00] better at it than I am. Like, Oh, remember of all, it's just

[00:49:02] Carl Lanore: [00:49:02] convenient. We travel. We traveled with Alex when we went to Ireland.

[00:49:06] Israel Passwater: [00:49:06] Oh, cool. Nice.

[00:49:08] Carl Lanore: [00:49:08] We went, we weren't afraid to drink tap water. We just put it in there.

[00:49:11] Israel Passwater: [00:49:11] Yeah, especially when you're traveling.

[00:49:13] It can happen a picture one thing, but again, it's bulkier, so if you're going on like a quick flight or something to get here, if you don't want to bring a lot of luggage, I would imagine

[00:49:20] Carl Lanore: [00:49:20] it's good for camping too. Would you be, would you feel comfortable putting spring water in there and drinking it out of bed?

[00:49:25] Israel Passwater: [00:49:25] Yeah. That's the only thing. So our market is designed for municipal tap water. We do remove the bacteria and all the contaminants, except for when it comes to viruses. It's a slightly different technology. We do have some inkling that we would remove anything that would cause an issue for moving water.

[00:49:40] But again, when you talk about like. That kind of moves into a different market, what you're talking about. Survival like life Shaw's a big player and that we needed to get, they remove the viruses and they're designed for disaster preparedness. Arjun Mara, for everyday use. This is the way I described it, but again, we've talked about maybe, uh, investing cause we have the technology we believe tip in order to, uh, provide for that.

[00:49:59] But [00:50:00] again, that's not a, I would say traditional like our bread and butter. Uh, but again, we feel confident in what we, you know, our 232 contaminants that we

[00:50:08] Carl Lanore: [00:50:08] are known to remove. So no, talk about the, uh. Showerhead filter, which I love, and you could use that to fill a bath tub. The kids could take a bath head.

[00:50:18] Israel Passwater: [00:50:18] Yeah, traditionally. So we have a shower, we have a fixed unit, and we have a handheld unit. But again, typically people aren't using it for it. Use it more for the shower purpose, you know? And again, the flow is pretty good. Last up to 5,000 gallons, which is about a year's worth of, you know, cleaner water coming into your, into your shower.

[00:50:35] Cause when you think about tea, when you a shower, what's your biggest organ in your body? Your skin. So when you were talking, kind of touching on that, when you're, you know, your capillaries open up, your pores open up, you're starting, maybe adjust some of those things that are your skin. So maybe being good steward of that too is, is really important for us.

[00:50:50] But again, we feel that, again, we have a variety of options are very good for people. We're competitive with price. And so our testing is like second to none. So I [00:51:00] think that's where we really feel confident.

[00:51:02] Carl Lanore: [00:51:02] But if the kid were going to take a bath, you put one Rose shower heads in the bath, the kids' room.

[00:51:08] Yeah.  use it to fill up the bathtub and then you take it down and when you rinse the soap off from, you, use the threads of soap off them and you know they're not, they're not bathing in and who God knows what.

[00:51:20] Israel Passwater: [00:51:20] Yeah. So that's a kind of, the advantage to there is like you're reducing your law. I would say a liability.

[00:51:24] So again, when you're talking about tap water, I think of it as a liability. Like what's in there? I have no idea. Just like you know, our mystery of how many calories are in my mystery sandwich. I don't know. But again, one of those things that you can look at and say, I'm reducing my, my, my chances of problems and get life's full of unexpected things.

[00:51:42] You know? Reducing those variables, in my opinion, is making your life easier. You know? And it's so, it's just cool, you know? So that's what makes me like excited, want to go to work in the morning. And I was like, I'm helping people live healthier lives because of the products we offer you. That's a byproduct, but it's cool, you know?

[00:51:56] So having been a special education teacher, uh, being a [00:52:00] fitness guy myself again, and, and apparent to, you know, that's, that's something I really latch onto. Like, you know, on the day to day, it brings meaning to what I do. You know, though.

[00:52:08] Carl Lanore: [00:52:08] So the website is clearly filtered.com the coupon code is SHR two zero two zero all one string.

[00:52:15] And I guess the SHR should be capitalized because that's how it is here. For those of you listening to the podcast, this is a product that we swear by. We've been using Elisa and I have been using since we ran into these guys and started, I mean, that was nine years ago. And we've never been, can't believe that we've never used anything else, but that we just reorder the, for the pitcher filter, you reorder the little filter cartridge, you change it every now and again, worked perfectly.

[00:52:40] Um, there's nothing like these products and don't fool yourself. If you buy a Brita, you buy a pure, you buy some other unit and asked to see. They're a certified. Results on how it removes certain things. And who did the lab work? Did they do it themselves internally or did they turn [00:53:00] it over to a third party who has no bias and whether or not they sell units.

[00:53:05] Israel Passwater: [00:53:05] Right. Right. Yeah. It's kind of the old adage like, well, trust me, I'm a doctor. You know, there's a commercial about that, but it's like the same thing, like, Oh, trust me, we did our own internal testing if for five gallons and removed, whatever, you know? So that's where I, I think it's a slippery slope. And when he started taking into the weeds, that's where people really say, Oh, wow.

[00:53:22] And again, our customers tend to be more. Uh, focused on that. They want to, I'm sure, just like your customers, they read ingredients, labels, they read reviews, they read the research findings. What kind of laboratory testing or kind of FDA certification do they have? Which doesn't really say a whole lot sometimes, but that's typically our customers wants to be.

[00:53:40] Really in the weeds with us. So we ask really detailed questions and sometimes we go, that's a great question. We'll have to get back to it. So again, if there's ever anything we can't answer, we'll figure out the answer for sure. But that's the cool thing about what we do is let you know our people now, our customers came here and we care that they care.

[00:53:55] You know, cause it gets important, you know? So, um, cause you only have one body, only one [00:54:00] life.

[00:54:00] Carl Lanore: [00:54:00] Take care of it as long as you can. You can, once you get to be 55, 65, it becomes really more important. Um, okay. Look, Israel has been great having you on the show though. The website is clearly filtered.com. The coupon code is SHR 2020 to save 10% off anything you buy there.

[00:54:16] Shop around. They make great gifts too. They show people that you care about them. You've got a daughter that's in college. She's living on campus. Buy her a pitcher. Buy her a pitcher. There you go. I look. We'll talk again soon. Okay. Thanks

[00:54:29] Israel Passwater: [00:54:29] Carl. Hey, happy new year team, man. Good to see you. And if anybody has questions, you got to share my contact information.

[00:54:35] I'd love to give.

[00:54:36] Carl Lanore: [00:54:36] Give your Twitter, give your Instagram, give your Facebook, give all of your platforms that people can reach you on.

[00:54:42] Israel Passwater: [00:54:42] Yeah, so for Klinefelter, and he's clearly a, for Instagram is Clery gash underscore filtered, and then it's at clearly filtered for Facebook. A Twitter we're not really active is we should do, but we're working on that now.

[00:54:55] Carl Lanore: [00:54:55] But y'all don't do a Twitter. It's just a bunch of snobby people over there.

[00:54:58] Israel Passwater: [00:54:58] Yeah, that's it. Yeah. [00:55:00] It's a new interesting platform, but you know, to each his own.

[00:55:06] Carl Lanore: [00:55:06] Thank you for being here. Clearly filtered.com we're going to take one break, and when I come back, I'm going to share with you some interesting research that implicates iron in the development of senescent cells. If you're keeping up with the whole new theory of aging, the bioaccumulation of senescent cells.

[00:55:25] Then you may want to hear this, especially if you're going crazy with carnivores. Stay tuned right by . Well, we're superheroes. This is this superhuman chatter.

[00:55:44] Oh, there's going to be real quick. This is stuff I'm digging under the head of stuff I'm digging.

[00:55:51] So, you know, I've started talking about iron around 2011 I think it [00:56:00] was with Dr. Michael Smith from life extension foundation. We talked about the research that linked, um. Advanced aging and a certain other conditions in men to iron accumulation and then women catch up once they go through menopause.

[00:56:20] Since then, I've done a lot of deep digging on iron, especially cause I ate a pound of beef a day for pretty close to 16 years. I used to donate blood and then I just got lazy and I stopped. There's only so much you can get done in a day, let's be honest. And so, uh, looking at iron accumulation now has intersected with senescent cells.

[00:56:49] Now we know senescent cells are zombie cells that was supposed to die, but they didn't. And since they didn't die, they produce all these inflammatory molecules that poison [00:57:00] the cells around them. And eventually the cells around them become. Senescent and this accumulation and tissue is what is proposed to lead to the bad things about aging.

[00:57:13] You know, brain not working, moving down, moving slower, more aches and pains. So anything that can help you with senescent cells is a, is a big plus. And I talked about last week a study that showed that one single bout of resistance training. Uh. Reduce the senescent cell load by 48% in young men. It was young men, but nonetheless, they were eating both high and low protein, which means, excuse me, that M Tor did not stop it from removing senescent cells, because the big theory right now is you've got to shut off M Tor turn on amp K.

[00:57:53] otherwise the senescent cells won't go away and favorite drugs. Wrap a [00:58:00] myosin rapamycin, not myosin. Mycenae Rappa Mycenae uh, uh, you know, um, Metformin, these are all supposed to shut off. M Tor. Well, this study showed you didn't have to shut off M Tor. In fact, I'm sure that these guys who were young and training had this reduction in senescent cells and  was turned all the way up because it was repairing muscle tissue.

[00:58:30] Excuse me, I'm having some trouble today. So I, I found this study that dated back to 2004 it showed that senescent cells have 10 times more iron accumulated in them than healthy cells or acquiescent cells. But the thing that causes senescent cells that are high in iron  [00:59:00] become senescent in the first place.

[00:59:02] So the ion by itself doesn't do it. It requires the presence of hydrogen peroxide. When, uh, when, when cells having high iron or met with a low, high level of hydrogen peroxide, the cells, CNS, they get old, they get sick, they become broken. Once that happens, they seem to accumulate. Even more iron. It's a vicious cycle of study that was just published, uh, in 2018 I believe.

[00:59:40] Iron accumulation in senescent cells is coupled with impaired ferritin, autophagy and inhibition of Fera ptosis. So once the iron is in the cell and this senescent cell  like most things, it wants to. It wants to capitalize. It wants to occupy and wants to [01:00:00] increase. So once it's in there, it literally turns off.

[01:00:06] Ferritin autophagy, which is how cells can expel iron. Just like autophagy. My tophi G is the cleaning system of, of mitochondria. Well, ferrets and G is the cleaning system, uh, of things with iron. And once you shut this off, it allows the accumulation of iron to go faster and faster and faster. And this is not a good thing.

[01:00:34] Now, I've asked dr is cloning, does the iron cause the senescence? He said he, he, he didn't know. I said, does iron cause the cell to become senescent or does senescent cells love to gobble up iron? Well, I think I've found the answer. In the 2004 study. So once iron gets into the cell, [01:01:00] if you happen to have an environment high in hydrogen peroxide, which will die, we'll dig down to next time we talk about this, you are going to create a larger amount of senescent cells.

[01:01:13] So the iron is not the limiting factor. The hydrogen peroxide is, um. Joel green is going to be on the show Wednesday, I believe, a Thursday to talk about another subject. I'm going to bring this up to him to understand hydrogen peroxide production, where it comes from, what causes it, but there's no doubt that the availability of iron plays a role in the state of senescent cells and their bioaccumulation.

[01:01:49] And right now, everybody's carnivores. Everybody, people eating two and a half, three pounds of beef a day, they're getting strong as heck. [01:02:00] They getting lean as heck. They're getting really muscular and they really look good, but we just don't know what it's gonna look like five or 10 years from now. We just don't know.

[01:02:14] If I had a guess. Unless all those people who are strict carnivores and eating almost exclusively red meat don't do therapeutic phlebotomy  we're going to see really big outcomes in that population five or 10 years from now. And if someone knows why that's not accurate, I'm happy to send these studies to you and you can pick through them.

[01:02:39] But. Without iron in the cell. And I'm not suggesting that cells need iron, but with iron in the cell and hydrogen peroxide, the cell doesn't CNS in the first place, and once it becomes senescent, the more iron you give the body, [01:03:00] the more iron the senescent cells accumulate. So there's a lot to this. We need to know more.

[01:03:09] I just feel like if I've learned anything over the past 14 years of doing this show, that any kind of dietary generalizations, uh, should be avoided. Any type of, whether it's any extreme vegan only beef only, you know, avocado, only grapefruit, only  these are, these are just stupid. They're fads. Or people may see initial results from them.

[01:03:38] Like if they're looking for weight loss, yeah, you'll see weight loss, but you don't understand what it's doing to your body that may not show up for 10 years when it comes to iron. There's more to this than a lot of these other things. We need to understand it better. Um. So if somebody just tells you, this is how you should [01:04:00] eat, everybody should eat the way they like.

[01:04:02] Like a guy just did this to me recently. I posted my pictures of my food and it's right now I'm on chicken breasts. That's what I mean right now. And he posted, uh, you shouldn't be just eating chicken breasts. You should be eating more red meat. Stan efforting said, this is what you need. Red meat.

[01:04:24] Bababababa. And stands great. A lot of his things that he talks about, I concur with, I agree with, but that generalization to a guy who's suffering from iron overload is dumb. So the, these generalizations are always promoted. By people who ask no questions, like, why are you only eating chicken? Then I would've said, well, I've had a cut beef out until I get my iron on the controller.

[01:04:52] I'm doing regular phlebotomy and I don't want to add any more iron, and then they would went, ah, okay. They wouldn't have come back and said, well, Stan efforting said [01:05:00] you need to eat more beef, and I'm sure. If Stan and I had a conversation and I told him I'm suffering from iron overload, he'd not say to me, well, just eat more beef.

[01:05:12] Because he understands the ramifications of being an iron overload and taking in, you know, he a Hemi iron, the most absorbable iron on the planet, uh, from beef. Like, no, you don't want to do that until your iron is down, down, down low. And again, we need to understand more. About what the body does and our knowledge base is changing daily.

[01:05:38] This new evidence that iron plays a role in the creation of senescent cells and possibly the added bioaccumulation, making it more robust and stronger so that it can now poison more cells around it cannot be ignored, should not be ignored, eat sensibly. How about that one. [01:06:00] Be in calorie restriction if you want to lose weight.

[01:06:02] How about that one? Um, but yeah, this is, this is going to get interesting. I'm trying to get dr  Colone back on the show to talk about the role of iron and I've got some other questions that nobody's asking out there. So that's it for today. Tomorrow's Tuesday. I think Rob is taking off tomorrow. I may end up taking off Tuesday cause I'm working Wednesday, Thursday and Friday this week.

[01:06:26] We'll see. But anyway, thank you for listening today. Definitely don't sacrifice the quality of your water that you're exposing your body to when your children to go to clearly filtered.com use the code SHR 2020 save 10% off of getting paid zero zero zero zero. I'm one of their customers. They're not paying me for this, so I just want to be clear about something, but they are the water conditioner, a water purifier you want to use for your family.

[01:06:58] I thanks for being here today. [01:07:00] See you later. .