[00:00:00] Carl Lanore: [00:00:00] welcome back to another episode of superhuman radio, kind of a different show today. But when you really think about it, it's not because being superhuman means being well rounded and has a lot of aspects of your life go into being super human. One of those things is earning money, being gainfully employed, which, uh, Is problematic today.

[00:00:23] And we're going to talk about this period of time because I've learned I'm 62 years old. Now I've learned that there are always people who do well in hard times. And maybe if we pay attention to some of this stuff, we can actually be one of those people before we get started. I have to thank my title sponsor, legendary foods, makers of the tasty pastry, which is basically a pop tart.

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[00:01:08] Check them out, show them some love because they really do, uh, contribute in a way that makes this show possible. And so show them some love. Okay. Bring my guest on today. My guest is actually a no stranger. Uh, she's actually a fellow superhuman. Her name is August Cohen. How are you August?

[00:01:27] August Cohen: [00:01:27] Fine. How are you?

[00:01:29] Carl Lanore: [00:01:29] Good, good. And we have known you for a long time Elisa and I, we communicate, uh, and actually what really, uh, made me want to do this interview with you is because I've known people that you've actually helped. Um, so first of all, you are not a head Hunter,

[00:01:47] August Cohen: [00:01:47] right?

[00:01:50] Carl Lanore: [00:01:50] What would you call yourself?

[00:01:52] August Cohen: [00:01:52] Career coach?

[00:01:53] Okay. Our codes, you know, that I do career services for that would entail, um, resumes, [00:02:00] LinkedIn profiles, interview, coaching, job, search strategy, tax tactics, crisis management at work, that kind of stuff.

[00:02:08] Carl Lanore: [00:02:08] And I happen to know I was sitting next to my son, chase, who you have helped. He, I gave him your information.

[00:02:13] He worked directly with you and because of the changes, the subtle changes, the little things that. You can't believe he got a call yesterday from a headhunter. Yeah. And the job offer was unbelievable. And when he hung up, I said, how did you find that guy? And he says, no, he found me. He said, you know, what August has done for me is actually put me on people's radar.

[00:02:37] And that's gotta be way better than hunting for a job. When people come to you and say, Hey, there's a job that I think you should have.

[00:02:44] August Cohen: [00:02:44] Absolutely. That's the ideal, you know, that's, I want my clients to be in a position to say, no, you know, that they have enough opportunities coming to them now, you know, and we're going to talk a little bit about this.

[00:02:56] You know, uh, sometimes you gotta put the effort into it, whether it's [00:03:00] the effort like he did of hiring someone, that's going to, you know, help take things to the next level, or if you're going to do it yourself, you know, there's different, definitely some effort into it. And that sort of separates those superhumans for one, those, those are not, you know, the ones who have to go out there and put the effort, expend the resources and, um, they do what they need to do.

[00:03:21] Carl Lanore: [00:03:21] Right. Am I wrong that there are people right now that are actually perhaps embarking on their best life ever during all this chaos. I mean, we are supposedly going to be at 20% unemployment and which is, which is P I don't think people understand what that number means, but everybody is freaked out.

[00:03:43] There are a lot of people whose jobs have literally just disappeared. They have no chance of going back to them. Right,

[00:03:51] August Cohen: [00:03:51] right. Yeah. There's a huge disruption in the market, which makes it different than that. 2008, 2011 time period. I actually started my [00:04:00] business in January of 2008. So I'm familiar with these downmarkets and um, that one.

[00:04:07] You know, besides real estate and banking, you know, it was sort of like a universal crunch, you know, on all sectors. But this one, there are businesses that are going away forever, you know, that the remember come back, but there's always a disruption, you know, opportunities will arise out of this particularly, you know, in technology, you know, in that space.

[00:04:27] And, um, so. Definitely, you know, there's a disruption and there's going to be some new opportunities. And sometimes you've got to sort of weigh that out a little bit, you know, because it's still sort of settling down, you know, they had the initial sort of disruption and I had a lot of clients get hired during that period because, uh, fortunately, or unfortunately, a lot of companies were cleaning house.

[00:04:48] Cause I worked with a lot of these seed levels and they're saying, you know, this is the opportunity. We're definitely being careful of who we let go and who we keep. And then, you know, there was, uh, some, a lot of opportunities. [00:05:00] So I initially had some, and now it's calmed down a little bit as it's going through that second phase of figuring out, you know, what the market's going to do, what's going to be sticky.

[00:05:09] What's the government going to do so. Um, but there is definitely going to be some opportunities, but it's going to look real different. And I don't know that anybody a hundred percent knows what that difference is besides, you know, um, further. Explaining technology and how we go about work and how we do things more efficient.

[00:05:27] Carl Lanore: [00:05:27] So companies are actually taking advantage of COVID-19. And what they're doing is they're blaming COVID-19 for, uh, make forcing them to change their compensation packages. But they're going to keep it that way after COVID-19 is over. So there are lots of companies who are actually going, wow. We could have to use this to our advantage and tighten up our ship.

[00:05:51] August Cohen: [00:05:51] Yeah. Yeah. Well, there's two thoughts about that one. It's not totally illegitimate that I think, you know, many of the clients I talk to, they would rather be [00:06:00] employed than unemployed. If a company really does need to cut back instead of closed down, that will allow them to stay in business. But you're right.

[00:06:07] They're gonna, maybe they will try to do that. And I went through this the last time, but as soon as the market picks up, they're going to lose those people, you know, because there's going to be other companies that are like, we're ready to pay. We want to grow. We want to, that's very shortsighted for a company now.

[00:06:20] I definitely think there is a place and I can understand why, you know, like let's, you know, if our profits are down 50% and we need to cut salary 20%. That's a life saving strategy for awhile, but if they think they're going to, um, be able to extend that when the market comes around, it won't work. It didn't work the last time because somebody will be picking your employees off, or they're going to be lucky

[00:06:42] Carl Lanore: [00:06:42] is now the time for people to consider changing careers or is now the time for people to look at their current career path and think, how can I make a big jump right now and take advantage of what's going on.

[00:06:56] August Cohen: [00:06:56] Well, I'll give the simple answer and then I'll give the complex answer because I [00:07:00] know the superhuman audience, you know, are complex thinker, but simply, you know, good times, bad times, the fastest way to another job at the best salary that you can get what the market will bear is being as closely aligned to what you're already doing.

[00:07:15] So. That's, you know, that's your biggest strength, that's the value you have that being said. Um, you have to, sometimes you have to think outside the box because, uh, if your industry is sort of like going away, you might have to think about going to an industry. You don't have a choice, you know, if it's not there anymore, you also have to think about how much maybe you have a coach, you know, like entrepreneurs or people that want to.

[00:07:40] Start their own business. And they got like a month of savings. It's like, how long is it going to take you to ramp up? So you have to look at your financial situation. I have some clients that have gotten very attractive severance packages, you know, that will for a year or so. And they're in a better position to go and do something different, but you have to look at.

[00:07:59] What [00:08:00] your industry is how viable it is, what your skill set is and how much money you have to take a chance to start something new. Especially if you may take a drop. Now, if it's with a company that already provides you a salary or great, you know, but you have to understand you're going to have a lot of con competition with great talent.

[00:08:19] For that job and the company is going to want the best value for the buck and that's going to be usually somebody that's already done it, but one of the most flexible is salespeople. You know, that they can sort of, if they're a superstar salesperson, they rather have that and they'll teach you the product.

[00:08:33] So, um, there's not an easy answer to it, but if, you know, if the, um, If your job is still stable or your industry is still stable, but you want to make more money, you can jump in a closely aligned, um, or if you have the resources, you know, to be able to, uh, withstand a little bit of time to take. You know, take a chance, but, um, so that's, you know, probably the, the short answer and the [00:09:00] complex answer, and I do have some clients, you know, that have had some other really interesting opportunities, but it's usually with a piece of something that they've already done.

[00:09:08] It's usually not totally, like, I've never done this before. It's my passion, but I have no experience in it. That's going to be a little bit harder, but I've had people sort of what I call the next best thing. So maybe they have their primary skill set, um, that maybe. The market doesn't even have a use for it anymore, but their secondary skill set or what they could parallel over with, they could switch.

[00:09:29] And usually that's activity. You can to be able to use SERP, somebody that's already in the field, if you're sort of close to it, but not exact. If you work harder, work smarter or work longer, you're going to use surf. The person that you know is doing nothing.

[00:09:43] Carl Lanore: [00:09:43] So Jeff, Jeff Clifton says, I would think health coaches, personal trainers and natural pathic doctors will have more opportunities.

[00:09:52] You would think that, but that depends on the marketplace seeing the value. I don't think that peop I, you know, [00:10:00] coming out of COVID I really thought people were going to say. Wow. I bet a getting shaped. So next time this happens. I'm not the comorbid guy, you know what I mean? Yeah. But I don't think that's, do you see that happening?

[00:10:11] Do you see that

[00:10:12] August Cohen: [00:10:12] now? No, I don't see that happening. And I have a lot of friends, you know, we're in this sort of space together that are really struggling, um, with that. Now, if somebody is, you know, has the, the resources and their job is affected. Yeah. They're, you know, investing in their health coach or personal trainer, but you know, now everything is virtual.

[00:10:32] So that was a problem too, because the sort of virtual, and it wasn't as appealing, you know, but I've had some that try to, you know, go online and do group classes. And it was really, really hard to get off, off the ground. But I, I find like you. People are just not grasping that their health is so important now that they could be, they don't have to be a statistic if they could follow, you know, follow a [00:11:00] better health path.

[00:11:00] And we see that, I mean, the media doesn't support it. You know what they're promoting, even when they go out there and they say that two thirds of the people that die are obese or 99% of co-morbidities they're there, their solution is just to hide away in the house.

[00:11:14] Carl Lanore: [00:11:14] I know. And, and, and the other thing is.

[00:11:16] You're punished. If you even say like, like I can say it because I used to be 330 pounds, I had a heart problem. I had all these things, right. So when I say it, I always joke and say, look, I'm a card carrying fat person. So I'm going to, you know, I can talk about this, but the reality is even, I can't really talk about it the way I want to, because someone will be offended and we have to get past this, not being able to talk about real issues because someone will be offended that that's a real

[00:11:44] August Cohen: [00:11:44] big deal.

[00:11:45] I know, you know, and that's the, the beauty of us finding our own tribe. You know, when we aren't getting that support in the bigger community, we try to find our tribe. Now, of course, there's a whole nother conversation about how [00:12:00] Facebook and Twitter and all these things are trying to clamp down the message, you know, you know, fi so it, again, you have to put that extra effort in because.

[00:12:10] No, we're really, we don't have any support out there. So, um, you know, we just have to find our own tribe and find our own way. And thankfully, you know, your show there and, you know, but, uh, I've seen many of my friends post things and, uh, it's wiped out, you know, we're saying any fact act or something like that.

[00:12:28] So you have to, if you're like in everything gonna be your own work.

[00:12:31] Carl Lanore: [00:12:31] Yeah. So, um, so do you think that people should be looking back. At previous periods of epidemics to see what you know, because people say, Oh, it's never going to be the same. Like, it's a bad thing. Like I think we're going to see a lot more people working from home as a result of that because the employers are going, wow, we don't need all this office space.

[00:12:54] We were just as productive. Everybody worked from home. So we're going to see a lot more people working from home. So making a small [00:13:00] investment in a home office doesn't have to be elaborate is probably a good idea right now. Right.

[00:13:05] August Cohen: [00:13:05] Yeah. Yeah. Well, and it's funny, that's one of, of some of my clients that are doing really well are the ones that are supporting the transition to home office.

[00:13:13] You know, I have a guy that does front office sales, you know, office furniture, sales, and he can't, he's going, you know, he's hiring people, he can't do it, you know, He can't keep up with it fast enough. So that's one of the ones, you know, that sort of Venice, that he, you know, laptops, uh, communication software, you know, everybody's heard about zoo, you know, so those kinds of things are, have really done it.

[00:13:36] But I always say that, you know, Americans have a short memory, you know, anything, when you think back to September 11th and you know, people say, Oh, we're never going to be the same again. And then three years later, we're the same again, you know, and I think that's not all bad, you know, to our benefit, we don't let.

[00:13:54] Uh, crises and disasters and economic pandemics, you know, bring a staff. So I don't [00:14:00] think that's all bad. Um, but there will be some changes, I think more, um, like you said, more working at home, so, you know, some employers are gonna want to get back to sort of micromanaging their employees and want them in the office.

[00:14:12] And it's really hard for parents, you know, to work from home. So all of that needs to be sorted out. So I do think there are going to be some things that are definitely going to be sticky. You know, when we opened back up, but I don't know that it's going to be as dramatic as some people think. And I don't know that it's going to last forever, you know, and that isn't always a bad thing,

[00:14:32] Carl Lanore: [00:14:32] but I think, I think working from home could be something like if you're already a position to work from home and you're applying for a new job, you could say, and look, I already have a home office.

[00:14:42] I have broadband, I have a phone system. I can, I can work because. Um, uh, there's a local bank here in town that just recently switched to ATM for everything, but it's a human ATM. So when you go up and you enter your [00:15:00] information, a human being at another location gets on and says, what can we do for you?

[00:15:04] All those people working from home right now, and the ones that were able to keep the job, they happen to have something as simple, as really good broadband, you know, they needed that broadband. So they were like, okay, everybody, who's got broadband. Will you going to work from home? The rest of you will have to figure out what to do with you later.

[00:15:21] August Cohen: [00:15:21] Yeah. And I, you know, and usually companies will provide, you know, depending on the situation, but usually they're going to provide that. And even some of the tools where you run into trouble, like I have one client that lives in a rural area and every time they want to go online, they have to go in town to the coffee.

[00:15:38] You know, so I sort of like, and that person doesn't want to move. So I think that's sort of more an accessibility issue that maybe that is something that's going to come to light of how important we have got to have a hundred percent access right off the country for everyone, but companies, you know, in some situations, um, Yeah more, I guess they will.

[00:15:57] Companies will provide some of those resources, but [00:16:00] some companies, Hey, if we can pick between two people and you already have the setup, but we don't have to invest, you're going to come out ahead.

[00:16:06] Carl Lanore: [00:16:06] Absolutely. Patrick Rogers raises a good point and we've been getting more and more of this discussion rising to the top.

[00:16:13] There's been this big emphasis on going to college. Yeah. All, all the people who go to college, they do get something special employers. Look at your ability to finish college. Even if the, your area of studies does not translate to the job, they look at you as somebody who finishes things so that there is a value, but what is that value worth when you come out of college, $40,000 in the hole, like right out of college.

[00:16:41] So we're seeing a lot more people talking about trades. Right, right. But back in the day when I was a kid, Um, trade's been jobs. We'll look at like, yeah, they didn't, they missed out in life. They're breaking it back. They're manual laborers today. They're healthier than the rest of us who sat at desks for the past 40 years, by the way.

[00:17:00] [00:16:59] But Patrick points out, there are lots of jobs available on road and bridge construction, where they will teach folks. These trades, a lot of these folks have continued to work through this time. There is a shortage in this type of worker and we need to, we need to somehow get out of the stigma of thinking, well, if you work with your hands and your back, you're somehow stupid because I know a girl who became a welder, she makes $200 an hour.

[00:17:31] August Cohen: [00:17:31] Well, yeah, yeah, yeah, yeah. You know, I would hope that people don't have that stigma and listen, I'm the first one. You know, that feels if you have the inclination, it can invest in getting your college degree is a gift that keeps on giving. So the majority of people in the U S don't have one, I mean, it's probably like 75, 78%.

[00:17:53] So the majority of the people don't and, um, and PR. And you always hope. And this goes back to, [00:18:00] you know, we had an appreciation of more of our, uh, service workers, you know, back in 2011, September 11, and then it sort of fades away. And now again, I mean, even like in our local community, you know, they're applauding the, uh, um, foods, food shelf staffers, you know, so I think, um, I mean, I hope that there will be a, you know, a, an appreciation, we, we need all of all types of workers and all types of things, and their jobs are a little bit more stable than, you know, like doctors, you know, like dermatologists, you know, technology is looking at and taking the place of, you know, some of the surgeries, some of the pathology, uh, you know, some of the doctors are a little nervous because AI and everything is coming in there, but, you know, I think anybody that's had to have their air conditioning service or their toilet services that have a lot of appreciation for tradesmen.

[00:18:55] So, uh, I think there's absolutely nothing wrong and people can have a very, [00:19:00] uh, viable, happy career if they want to do that.

[00:19:03] Carl Lanore: [00:19:03] Where, where are some of the hidden gems of technology today? So like, like my son lives in California because that's where a lot of technology is. Are there other cities that are starting to, uh, Beckon big tech to their cities so that they can start producing jobs in the tech area.

[00:19:21] Well,

[00:19:21] August Cohen: [00:19:21] Austin, you know, is a big one Allston besides Silicon Valley and, uh, research triangle park, you know, in the Raleigh Durham area has, you know, been hotspots that have done it. But what is interesting is sometimes it's more like a think tank or an area or a business sets up like a warehouse. And starts bringing, you know, incubators in.

[00:19:43] So it's not necessarily a assembly all the time. Sometimes it's just these pockets within cities, you know, and again, you got to go and find your tribe, you know, almost anywhere I was talking to one client and it was somewhere in Ohio, you know, just a really small [00:20:00] town. But they had taken over like a warehouse, you know, sort of like really, you know, how they have these artists lofts and then they don't like incubators, you know?

[00:20:07] And there are some great ideas and some businesses coming out of that. So, um, I definitely think, you know, um, Silicon Valley and Austin and RTP and, you know, are, are really, um, You know, doing well, but you know, you can sort of create, if you can find your tribe, you know, you can create almost anywhere, but there is an advantage, you know, especially to funding, venture capital funding, you know, if you're in those areas where there are more opportunities and more people and you know, invested in it.

[00:20:35] Carl Lanore: [00:20:35] Yeah. And is it worth it for people to go back and look at what happened in previous. Pandemics, let's say to see what jobs ended up becoming popular that warrant. Can we look back historically and learn anything that would help people move forward in their job choices?

[00:20:54] August Cohen: [00:20:54] I don't know so much because you know, the world [00:21:00] is so different, you know, we didn't even have, you know, technology and, you know, the Spanish flu.

[00:21:05] I mean, the, the thing, I think what is not so much. The focus on a particular job because we evolve so fast, you know, with our technology and everything. It's more of the process who were the ones that survived. Were they the healthier people, the more ambitious people, the ones that work harder, the ones that are going to invest in themselves or invest in continuing education or trades or whatever.

[00:21:29] I think that has been consistent. You know, I don't know of any, uh, Economic crisis, you know, where, you know, even when the government hands out the opportunity, somebody has still gotta be first in line and be the harder worker and capture that. But I think it's more of the process, you know, that if you are willing to put in the work and.

[00:21:50] Um, you know, I'll share a story of a client that I had back at the, you know, the last downturn and he was from Israel and he [00:22:00] spoke Hebrew and he had his own business and it was floundering. So he wanted to go back to corporate America and he was really having, you know, struggling. And, um, he said, it's because I'm Hebrew and it's because I have an accent nobody's gonna hire me, blah, blah, blah, blah, blah.

[00:22:14] And I thought it was his crappy resume, but he was convinced it was that.

[00:22:17] Carl Lanore: [00:22:17] So

[00:22:18] August Cohen: [00:22:18] I said, okay, so. How much is that hurting? You give me a percent, you know, how much does somebody that's from America and speaks standard English? You know, how much of a benefit that you have? And he says, Oh, they got at least 25% easier than me.

[00:22:33] And so when you know what you do, you do 130% of the work, you know, and then you just overcame all those barriers. That you feel that we're against, you just do it, just work harder, you know, if you're, you know, think that's the case. Go ahead and do it. I mean, you had a job in two weeks. If you had to redo the resume, it was still, I think it was still more of that, but, you know, he was convinced in his head, you know, had this, you know, almost self fulfilling prophecy.

[00:22:57] So I had to talk him off the ledge and then, you know, [00:23:00] give them the tools. But. Uh, those are the people that are always going to thrive are the ones that are healthy and are going to do the work. I mean, healthy physically and mentally, and are going to do the work. Does that make sense?

[00:23:11] Carl Lanore: [00:23:11] Absolutely. I want to take a break and when we come back, I want to talk about what are the, the things that people do that sabotage.

[00:23:19] Um, and also what are the important things today, if you're looking for a job that you need to brush up, uh, because I want, I want to say this now, so. August is where I work with both my adult children, uh, Taylor and chase and chase is getting calls now for jobs that he would have never. Uh, had opportunities to get calls for it because of what August has done.

[00:23:42] Taylor is looking to change careers. I hope she doesn't. I really hope she stays in her career because she's so good at it. But nonetheless, uh, both of my children I've just put them in touch with August. They paid her directly. They worked with her directly and they are both thrilled with what has happened.

[00:23:58] And, and I, [00:24:00] I wanna, I wanna put this in a way that people understand the spirit of it. You're not going to. Make omelets without breaking eggs, you are not going to change your outcome without taking some steps. And sometimes those steps cost a few dollars, but my son chased, I was sitting right next to him yesterday.

[00:24:20] He got $165,000 a year offer. A job that he's going to go, he's actually going to interview for. And he said to me, they called him and he said to me, this would have never happened if it wasn't for August and August, isn't representing. I said, well, did she send this company? Cause she goes, no. He goes, it's the things that she did when people go and look at my, my LinkedIn page and my resume, I'm immediately considered a candidate for the job.

[00:24:47] So I want to talk about what are the things that people do. Wrong right out of the gate when you're trying to present the site. Yeah, yeah. Yeah. All right. We're going to take a break. Stay tuned. We'll be right back. [00:25:00] You were listening to the superhuman channel. Don't hate us because we feel good.

[00:25:11] Welcome back. We're talking with August Cohen. We're talking about career path in troubled times, a story of movers and shakers. A term that was used when I was a young man implying that there were people out there who had energetic approach to life and they didn't stand by and wait for things to happen to them.

[00:25:26] They made things happen. And that is true now, too. There are opportunities out there today because of what's going on. It's your job to see them. But once you see them, you have to present yourself in such a fashion where people go. I want that person on my team. And that is exactly what August specializes in.

[00:25:46] She specializes in making you look better than you think you are. Isn't that the number one problem don't people not don't. They, they, they they're poor assessors of their own abilities and talents.

[00:25:59] August Cohen: [00:25:59] Yes. And they [00:26:00] just go in and do their job. I hear this all the time, you know, it's like, I never thought of it that way.

[00:26:04] I just go in and do my job. I don't think I'm exceptional, no matter how high the level, because, and especially if they're really talented, the job's easy for them, you know, they don't think it's anything special. It's like, I just go in and do my job and yeah. You know, open to an outside person. It's like, wow.

[00:26:19] You know, that's amazing. So yeah, they have a really hard time of understanding how to bring out their value. You know, most of the resumes that I look at, people just copy and paste their job description and stick it, plug it into the resume. And it's sort of like, there's nothing about your unique value proposition, your brand, your achievement, and everybody.

[00:26:38] And that's what a lot of people do. So everybody else who's. Popping in their job description. There's no way to distinguish you from anybody else. You know? So that's, uh, it is very hard for people to self reflect. And then, you know, a lot of people don't want to brag. It's like, I don't want to brag. I was talking to a guy yesterday.

[00:26:54] He goes, I don't want to feel negative. Like I'm better than he's a manager. And he's like, I don't want to, I want [00:27:00] everybody to be equal. You know, I don't want my employees to think I'm better than them. It's like, well, let's just talk about the facts. You know, sometimes you just gotta take the emotion out of it.

[00:27:08] And these. Yeah, it means out of it and you know, to dig a little bit deeper, but that is what a lot of people struggle with.

[00:27:15] Carl Lanore: [00:27:15] Yeah. Yeah. I, you know, I, we were joking just yesterday. You know, Taylor was saying like, when you read what August writes about you, you look at it and go, yeah, I guess that is me. Like get people and people, just, people are not okay.

[00:27:31] There's. There are some people that are just not great self promoters. And then there's people who don't really have the credentials, but they self promote the heck out of themselves. And you look at them and because they believe in themselves, so that they're so wonderful. Everybody else goes, Oh, they must be wonderful.

[00:27:50] They wouldn't be saying that about themselves.

[00:27:54] August Cohen: [00:27:54] Yeah. Yeah, absolutely.

[00:27:55] Carl Lanore: [00:27:55] So what are the, what are the biggest pitfalls that people make when they [00:28:00] decide it's time for me to change careers, or I'm going to use this opportunity, this companies that are going to be hiring, I'm going to springboard over where I was into a better position.

[00:28:09] Uh, what do they, what do they forget to do in order to present themselves properly?

[00:28:14] August Cohen: [00:28:14] Well, one thing is people all the time and we'll use all the time. Underestimate the value of LinkedIn. LinkedIn is the number one way that companies hiring managers, recruiters, source for new, uh, new talent. So they really don't understand, um, you know, how.

[00:28:33] They have to leverage that, how they have to use it, leverage it, uh, you know, the number one way that, uh, you know, people usually get jobs is through networking and the new platform for networking is LinkedIn. It's. You know, really practically put recruitment software out of business. You know, many companies will only post their jobs on LinkedIn, you know, or posted in their stream or posted in their group.

[00:28:55] So if you're not on LinkedIn, you're missing all these opportunities. You know, [00:29:00] before the pandemic, majority of positions were not posted, they went to, um, LinkedIn or the hiring manager and HR, the recruiter. Or they requested their employees go out and, uh, help refer people in because, uh, companies know that's the best way to find talent and talent that will be retained.

[00:29:20] And often companies will even give a sign on bonus, you know, um, if you refer somebody in, so where do people go? They go to LinkedIn to look for this. So you gotta understand how to optimize your profile and to be

[00:29:31] Carl Lanore: [00:29:31] found. So you do that as part of your services, right?

[00:29:35] August Cohen: [00:29:35] Yeah.

[00:29:36] Carl Lanore: [00:29:36] Now, now you have people who just want you to, can you just fix my LinkedIn page or do they, do they want more than that?

[00:29:42] Typically?

[00:29:43] August Cohen: [00:29:43] Um, well, the LinkedIn is based on the resume. So if you've got a crappy resume, you're gonna have a crappy profile. It's not going to excite anybody. So usually it's, um, you know, you, you really need to go on the resume and make sure that's optimized, [00:30:00] and then you go and optimize your LinkedIn profile.

[00:30:02] Now I do have clients that they have, you know, not everybody needs my services, you know? Um, so, you know, if their resume is strong, Know, I'm not going to try to get them to redo the resume. Then, you know, I can do their LinkedIn profile or, you know, I can coach them on doing their like profile. Cause I really like to give somebody the tools.

[00:30:19] If I do it, it'll be optimized and it'll be better. But if they have to understand all the nuances and the things under the hood and the different, uh, features that you can use to really optimize it,

[00:30:31] Carl Lanore: [00:30:31] how long does it take. To take somebody. If someone reaches out to you, they can get to you. There's two ways people can reach August colon, you go to a website, get hired, stay hired.com, or you can search for her August Cohen on LinkedIn.

[00:30:45] I also have the. Uh, the, the URL it's linkedin.com/i N slash best resume writer slash you can get right to her LinkedIn page. That way, if somebody reached out to you today, because of the show, they're like, I'm going to go for it. [00:31:00] I really want to, I want to be one of the people that actually springboards from this, this dilemma.

[00:31:06] How long does it take for you to do your, what you need to do?

[00:31:09] August Cohen: [00:31:09] Well, I have sort of two programs. One is the white glove, which, um, chase and Taylor did. That's a process that can take up to six weeks and there's a lot of pre-work that I do. Uh, it's very intensive. It takes a long time and those do to do the resume.

[00:31:25] And the LinkedIn for that is. And that's usually all I recommend, I don't recommend cover letters, you know, resume blasting services, biographies, you know, my colleagues love selling on their additional revenue streams, but I wouldn't promote which work, you know, what works and the resume and the LinkedIn profile.

[00:31:42] That white glove service is between two and $3,000. Now I have another service that sort of like mini version of that. I call it the quick career boost and that's between three 75 and nine 95 super fostered around, you know, versus, you know, four to six weeks. It's, you know, [00:32:00] three to five days. And, um, they still get the high touch service.

[00:32:04] They still get to be interviewed to develop the information. And, uh, that has been, of course in this time, extremely popular when people don't have the budget for that. And they don't have the time to wait. Cause my clients always say August, you said be first in line, not last in line. So you know you to turn it around fast.

[00:32:20] So those are sort of like the two extremes of what I do. And also. I have on my website or my LinkedIn page and on my website, because I'm really focused on LinkedIn now, you know, a lot of free resources, I got articles. I got videos to tell you, you know, different things you can do with your LinkedIn. So, um, you know, people are welcome to go and do that.

[00:32:41] And I want to do some more this week, but there's definitely, you know, some free resource resources out there too.

[00:32:47] Carl Lanore: [00:32:47] So Dave ran bat, uh, I guess he just got here. He said investing in home office set up is key to helping your performance stand out. A poor setup can drastically impact performance. It could hinder re uh, raises [00:33:00] or job retention companies invest in their office, set up to get most production out of a worker.

[00:33:07] And you need to have the same mindset from your homework area. And I do agree with that. And I, and we were talking about that a little earlier that. There's I predict there's going to be a shift, uh, because a lot of companies are going right now. Like I got a buddy here, Brian, and he's been working from home and I, you know, he's, he's part of a very, very large company called POS.

[00:33:28] And they, they, um, do invoicing for physicians all over the country and they will all these sophisticated, uh, support things that they, they provide, you know, texting when your appointment is ready and, and he's been working from home for two months. And I said to him, I said, Brian, do you think that you're going to come back to this office?

[00:33:47] And he goes, we're talking about it. He goes, the, the, the owners, like, you know, I got, they've got offices for every salesperson in Ohio and Kentucky all around. Like just get people to work from home and they're more productive. [00:34:00] Right? You don't have to drive to work. You don't have to drive home from work.

[00:34:03] Now there are caveats to that. No, he's got five kids. And so that, yeah, that means he needs to have, and he does, you know, he's got a big house, so he actually took a place and set it up and everybody knows that when daddy's working, he's working, you know, he's not there. But I think that we're going to start seeing more and more, uh, uh, of employers asking.

[00:34:26] It may not be a prerequisite for the job, but it could be an extra feather in your cap. If they say, do you have a, do you have a good work from home environment? Yes. What do you got? Well, you know, I've got this, I got that. I got broadband, you know, I got, I can do Skype and zoom and blah, blah, blah. Okay, great.

[00:34:44] Like that may be something that's important in the future.

[00:34:47] August Cohen: [00:34:47] Well, I think it is, especially if, like I said, if you're living in a rural area where you have all these barriers, that's going to be tough. So it's going to be interesting to see. How that changes our demographics and, and what, [00:35:00] uh, and I concur with what David said.

[00:35:01] He said that really well earlier about, you know, having a really quality home office and, um, you know, presenting yourself as a professional and everything, but it is interesting. Yeah. I definitely think there's going to be more remote workers. It can be a cost savings for the company, which makes you wonder what's going to happen to all this real estate.

[00:35:20] You know, all this real estate. I mean, there's some companies that have already shuttered their buildings, so we're never opening the building back up. So that's going to be sorta interesting phenomenon. Um, But I, but I have been through this even in my own career before I started my own business, these phases, you know, um, centralized, decentralized, open office space, closed office work from, um, you know, don't work from home.

[00:35:43] So, and they, they seem to always go back from when are you to come into the office because I want to micromanage you now. You know, maybe this will be different because this is a health issue, you know, and they don't want the liability or, you know, the cost involved, we're sterilizing these environments, you know, [00:36:00] cause they're probably gonna think they have to do it forever now.

[00:36:02] So that's a interesting factor. I mean, there's a lot of unknowns, but yeah, I definitely concur. There's going to be. More people working from home, you know, will it lasts forever? I mean, it's so much better for the environment for time, but it is a challenge for some people and some people don't like it.

[00:36:17] And some managers do when a micromanage you a little bit more. So I think it's. And it's going to level until foul, you know, to the side of more people being uncomfortable and more companies be uncomfortable than it was before. But I don't know if it's going to be in this extreme and it's gonna be real interesting to see what the real estate market happens.

[00:36:34] Carl Lanore: [00:36:34] Yeah. We would talk about that just recently, a buddy of mine and I were talking, there's going to be a lot of office space. That's just not going to be rented out. And they're going to have to do something with that office space, something else,

[00:36:45] August Cohen: [00:36:45] a client that, um, does like temporary space, sort of like a , but it's a similar kind of thing.

[00:36:52] And they're really, if they're getting interest, they're not like knocking it out of the park, but they're doing, um, you know, they're [00:37:00] really expanding it from the model of okay. Um, business. You know, sometimes you do have to have people meet in the same thing. You know, you have an employee that's traveling to home office and if there's no home office, where are you going to meet?

[00:37:13] You know, so they're doing this sort of coworking and these temporary short term office spaces, which, um, and they're getting a lot of interest. And so, you know, they're just getting ready to love the company. She's getting ready to pull the trigger on that, to set that up because, um, it's more cost effective to only.

[00:37:31] Hire the office when you need it, you know, and if you need 20 rooms because you have the sales team coming in, or if you only have two, because you're doing a performance review, you know? Um, so that's really interesting. So hopefully, maybe some of this empty space can be repurposed.

[00:37:44] Carl Lanore: [00:37:44] Yeah, it's going to happen.

[00:37:45] They're going to have to find something to do with it because it's just not going to sit out there. I mean, we got the downstream effects of that office space is mortgages and those mortgages are involved in investment portfolios. And I mean, it's just, you know, something something's going to have to happen.

[00:38:01] [00:38:00] August Cohen: [00:38:01] And honestly, you don't want to underestimate to the social aspects of it. You know, many people, you know, they really miss, you know, they love their kids. They love their family, but it's a little bit too much love and they love the, uh, you know, being able to be around other adults and talk and not have the distraction and the excitement in the environment, especially people like me.

[00:38:23] They're extroverts. You know, we get our energy from other people we want to be out there. So. I think, um, and that's why, and I think you've touched on this in your show. You know, always a concern of things during this time is suicide and depression and things like that. Um, that I think, you know, I don't think we're ever just going to have everybody working at home.

[00:38:43] There's going to still be some people that love that human connection and want to get it, you know, what to be around. Other people,

[00:38:52] Carl Lanore: [00:38:52] people love, you know, That's why coffee shops have become so popular people set their laptops up there and sit and work because they're [00:39:00] tired of sitting at home and working. They want to be out with other people. And so, no, you're absolutely right. That's an aspect that I really didn't consider. Cause I was about to say to you, well, you know, we have software now that monitors, you know, you check in it keystrokes.

[00:39:14] I mean, I have quite a few people who work for me that have worked for me for years. Like Michael Quantico lives in the Philippines. He's worked for me for 10 years, but I work with him through. Upwork, which is an outsourcing website. And, you know, and I don't even look at his diaries anymore because he's worked for me for so long that I on trustworthy.

[00:39:34] But when I hire somebody new, I go and look, I'm like, wow. They billed me for an hour and a half. And the keystrokes were like, No 10, every 10 minutes, like, what were they doing? They, you just opened the window up and every, and keep it alive once in a while. And then I'll question, like, what were you doing at that time?

[00:39:50] So we have ways for the micromanagers. Yeah, they still micromanage you from home. But I do think that people will forever want to [00:40:00] go to work, especially when you're young, right out of college. You can't wait to get into the workplace, go out to dinner after with friends and, and be proud of that. Yeah.

[00:40:09] That's, that's, that's probably one of the reasons that we will not go exclusively to work from home situation. Yeah. Yeah. Let's take this last commercial. I'm sorry. Did I step on you?

[00:40:18] August Cohen: [00:40:18] I was to say, and collaboration usually is still easier lie, even though, you know, you can do it or, you know, um, you know, it's not the same thing.

[00:40:29] It's just not the same, but yeah,

[00:40:30] Carl Lanore: [00:40:30] no, you're right. We're going to take our last commercial break. When we come back, we'll wrap up the interview. We've got a couple more questions, but this is the time folks. If you feel like, Oh my God, you know, what's going to happen to me because of the current state. Of the economy.

[00:40:45] Believe me, the economy is going to come back. It always does. But where will you be when it comes back? Will you be sitting there waiting for an old job to reopen and hoping that your, your unemployment doesn't run out or you're going to jump to the front of the line? [00:41:00] I love that. I love that August. You want to be on the front of the line, not the back of the line, because people are going to start getting hired again real soon.

[00:41:07] Real real soon. So now is the time to look at your resume. Look at your LinkedIn page. Reach out to August. Uh, you can go to our website, get hired. They hired.com or you can go to her LinkedIn page, just search for August Cohen, C O H N. Uh, and also her LinkedIn pages, linkedin.com/in I N slash best resume writer slash and let her take a look at your stuff and make some suggestions.

[00:41:34] Because this literally right now, while everybody is convecting and worried about what's going to happen in their lives, this could actually be the door, the embarkation point for you leading your best life ever. But you just got to see it that way. That's that's the first step. Yeah, I stay tuned. We'll be right back with more.

[00:41:54] This is the superhuman channel, doing reps with the weight of the world.

[00:42:04] [00:42:00] August Cohen: [00:42:04] Welcome

[00:42:04] Carl Lanore: [00:42:04] back. We're talking with August Cohen. She's helped a lot of people step up their game and find paths to new careers and. You got to do this stuff. If you expect to see change, if you just keep doing the same stuff over and over again, you're not going to see any change. And there are opportunities out there right now.

[00:42:24] I guarantee you, there are opportunities out there right now, but you have to prepare yourself to be approached. And you have to look like someone they want to approach. And the only way you could do that is to turn to somebody like August to do this for you, because you're, I know we talked about this before the show.

[00:42:42] I am a horrible, horrible, self-promoter like I don't promote myself at all. I don't write books. I don't go on to the people's shows. I don't do any of that. So, and the reason is cause when I think about it, I think to myself, you know, I'm just this guy who hosts this podcast. Like I'm not, I'm not, you know, [00:43:00] but the reality is that I have peers out there that probably are the same quality as I am, but they are out there promoting themselves and lecturing and stuff like that.

[00:43:10] So I am a living proof of what not. Self promotion does for you. I'm 14 years in this, behind this microphone. And there are so many people who just locked podcasts three years ago, who have much bigger audiences than I do, because they're just better at self promoting. You need somebody like August who will do it for you.

[00:43:31] August Cohen: [00:43:31] Wow. That's really sweet Carl, but I'd like to give the listener some concrete tips that they can use and take away, you know? Um, because like I said, not everybody needs to come to, you know, resume writer, career coach, and, uh, one thing, you know, as far as your resume, right. Do not put your picture on the resume.

[00:43:50] You know, um, a lot of them, they have templates services out there that create resumes and I encourage you not to use a template. You know, it doesn't go through the applicant tracking system. [00:44:00] Well, it's not in the format that the audience likes to see the info, but a lot of them allow you to, um, put up a picture and that is a definite no-no in America.

[00:44:09] You know, in other countries it's not so bad, but here that's usually automatic tall. So don't put your picture on the resume. Um, don't put the reason that you're leaving or that you left in your resume. I see that sometimes people have a line reason for leaving. You know, if you need to discuss that, you can discuss that in the interview, just, you know, taking up space.

[00:44:29] You don't need to go back to the beginning of time, you know, to that lemonade stand out, you know, high school, you know, on your resume, you know, uh, you know, particularly in technology, you know, eight to 10 years, Your C level eight to 12, maybe 15. It depends, but in each one, you know, that you go back, it's a little bit less info.

[00:44:50] Um, and again, particularly in, in technology, some people will, you know, have, uh, outdated technologies on the resume, every technology that they ever had, you know, [00:45:00] just only, uh,

[00:45:02] Carl Lanore: [00:45:02] Lotus one, two, three,

[00:45:06] August Cohen: [00:45:06] but, you know, I see all kinds of stuff on there. Actually. I have a. Uh, an article on my website is that like not 17,000 views now.

[00:45:13] And it's like, you know, great CIO, CTO, resumes, go beyond technology. So people can check that out there in the tech field. But, um, you don't need to go back to the beginning of the time. Um, you could have a little early career section recruiters are the ones that usually want to know how many jobs you had and how back, because they're trying to figure out your age, you know, so we don't need to spoon feed them that information, you know, just go back depending, you know, eight to 15 years with some detail, depending on what level you are and then should just do it early career section.

[00:45:42] And don't put down the dates, just put the company in the title. You don't have to put references available by request companies know that you're not going to refusal. So you have to point that out. You know, you're just wasting space. You know, the, um, resume is very valuable real estate. And so you do want to make sure [00:46:00] that you focus more on your current role.

[00:46:02] You know, it's from an employer standpoint, it's, you know, you know all about what you've done lately. So you really want to highlight that and. If you have just copied and pasted your job description, you definitely need to go back and do more. But think of things in car formats, challenge, action results.

[00:46:19] What was the challenge? What was the action you took and what was the result or situation action result, problem, actual result, any way that you want to do it. But sometimes that gets people out of just being frozen in their day to day activities, you know, to, to look at it that way, you know, to bring out something.

[00:46:37] Numbers and percents and, you know, sales increase, profit increase costs, costs that you saved. Labor hours, you save all that kind of stuff is, you know, metrics sort of prove the claim that you're claiming this, you know, you have metrics about it. So if you're employed now, and even if you're going to work or not start recording that data, I have salespeople that come to me and it's [00:47:00] like, you don't even know your sales numbers.

[00:47:01] You know, that's like the lifeblood of a sales person, you know? Uh, they just don't cause they don't think about it. They just do their job. They don't think they ever do. But the sales numbers are, you know, any kind of number of sexy on the resume. So you definitely want that on there. Um, we don't use objectives anymore.

[00:47:17] You know where they say, I want a job, you know, with a challenge, but employers don't care what you want. It's what they want, you know? And you know, and so it's like tell them, you know, in the summary statement, what you have and why they need to hire you enough to get, to meet their goals, you know, not what you want.

[00:47:32] So, um, that's sort of like an outdated thing that I will still see on a resume. A lot of people think, Oh, I have to have a one page resume. You know, uh, I've I've done over 1500 resumes and 80% of them are three pages and the rest are usually two pages. I've done three page resumes for people who just got out of college.

[00:47:51] So what I tell my clients, if you don't have the first page be compelling, if it's a one page resume, they're not going to get through the one page. Yeah. If you have three [00:48:00] pages and you can really grab them in that top half of the first page, then you become, they pull you out of the pile and your candidate, and then they want to know everything that you've done.

[00:48:08] So don't get hung up on that. But like I said, we don't need to go to three pages just so you could have, you know, 40 years of job, you know, history on there. So, you know, so those are a couple of tips, you know, for your resume, you know, do it in word format. Don't use tables and columns and things like that.

[00:48:25] Like the templates do, you can always save it and send it in PDF. That's the best format to save it, but start with a word document, you know, um, you know, for your resume and then. For LinkedIn, you know, just make sure your profile is optimized. You can map a lot of the information from your resume over to your LinkedIn profile, but be aware the resumes, the truth, but the truth isn't always appropriate for the public space.

[00:48:50] You know, I have really high profile clients that they're planning, you know, preparing to shut down a division and the media follows their profile, the journalist looking for nuggets. [00:49:00] So you have to make sure that your, um, what you put. No, your LinkedIn profiles for the appropriate, appropriate for the public space, you have to tone it down.

[00:49:09] Um, especially numbers or client names, things like that could be confidential. And then also do not put your resume on LinkedIn. You know, your LinkedIn profile will have enough to intrigue anybody that's interested in it, but if you put your resume in there, A recruiter can put it to pad their database and then it could send it out without your permission.

[00:49:29] You know, the coworker that sat next to you, like your resume better than his, and they all just take, you know, her resume and put my name on it. So you definitely don't want to post it on LinkedIn. You know, like I said, there's enough, you know, making gives you plenty of space and even more areas in a resume can.

[00:49:48] To sort of describe your value and what you do, um, and, and do all of that. So there, there's a couple of quick tips, you know, hopefully that'll help the audience,

[00:49:58] Carl Lanore: [00:49:58] but I gotta tell you the [00:50:00] greatest value is someone else looking at your life and your career path and writing that story for you. I've learned this in my life.

[00:50:09] You're never going to, you're never going to really make yourself sound as good as you are. Only someone else can do that for you, unless you are, you know, unless you're a shameless narcissist, right. You know, I saved the world in my last job and you know, but the reality is very few of us are shameless narcissists, and most of us are humble.

[00:50:33] We've been taught by our parents to not brag. And, and this is the time that your parents were wrong. You have to brag and you can't be humble. And really, I find that letting somebody out, someone else do that because you're not going to lie about them, but you're going to make them sound as best as can be, which without skirting the truth.

[00:50:53] August Cohen: [00:50:53] Well, what I tell my clients, it's not bragging it's facts. You know, if we develop the facts of the situation, it's a fact it's not [00:51:00] bragging and whatever. And also, you know, my model is sort of unique in the industry. In that I interview clients, I interviewed the information. 20% of my work is redo another writer's work and most resume writers use a questionnaire and often they'll farm that.

[00:51:15] A questionnaire out to subcontractors. So there's thousands and thousands in the industry. They contact me all the time, but I craft all my own projects, but I think that interview, because you could even ask them a question on writing, like write a car statement and they can't think of anything, you know, where I, um, You know, we'll not let them off the hook that easy.

[00:51:34] I'm going to keep, you know, I'm prodding and do the Vulcan mind mill, you know, to make sure that you get all the info, you know, for them. But like I said, there's, you know, um, a lot of, um, free resources out there. I mean, there's a lot of misinformation, so you have to be careful of what you follow. There's an organization, I'm a member of called the national resume writers association and usually folks that are in that, [00:52:00] you know, um, Uh, follow, you know, we've done a lot of research on how employers went to see the resume, how they want to be contacted, how they would stuff.

[00:52:09] And most people in there are fairly trained and educated. I actually used to serve on the certification committee to, uh, certify resume, resume writers. I had awards for my resumes. I've actually served as a judge on award committees. So I really. Like that, um, if job seekers can go to the national resume writers association, they have a search field in there, you know, with different criteria.

[00:52:33] I feel comfortable that they're getting someone with at least some minimal training. Um, and there's even, you know, you can look by a certified writer. So, uh, that's another resource that they could use

[00:52:45] Carl Lanore: [00:52:45] the price. Yeah. The place to start is to either go to get hired. They hired.com. All linkedin.com/i N slash best resume writer slash reach out to August.

[00:52:57] Let her do it for you because you know, [00:53:00] I'm being, I'm being sincere. Right. You know, like I bought a car, I bought a pressure washer. Right. But it was a cheap one. So it's like 1500 PSI. And it's really good for doing stuff like the deck, uh, my motorcycle, the car tires, you know, but, but it's not really good for doing the concrete.

[00:53:18] And I could spend an entire weekend out there trying to make it work, or I can hire a guy for $400 to come in and do the whole thing and be done with it. It's like there's times where you have to turn to other people and, and your career is one of them because careers. Are what you build your life upon.

[00:53:39] Like if you're not willing to invest in your career. Okay. You know, someone didn't teach you the values, the important values of life here, you know, like you got to spend a couple bucks. Tony used to say today was a bar titties was a bar in Brooklyn that Jackie Gleason used to bartend that and toady was still.

[00:53:57] Alive when I was a young man and he would, [00:54:00] whenever we would come in there, the young guys, we will buy one 25 cent beer. We sit there all night and nurse that white beer because we were kids. We weren't even supposed to be in that. I think I was like 17 and Tony would come by and go for crying out loud, spend a buck.

[00:54:12] Like, you know, come on. Yeah. But not really. You gotta, you gotta, you gotta spend money on certain things. And I humbly feel that having a professional work with you for something so important as your career is not being foolish, it's not

[00:54:26] August Cohen: [00:54:26] being thank you.

[00:54:28] Carl Lanore: [00:54:28] And thank you for being a loyal, a loyal fan of the show for so many years.

[00:54:32] August Cohen: [00:54:32] No, I know since 2012 and, you know, thank you for all you do, you know, to try this, to open our minds and be healthy out here and think of things in different ways and even you and I, don't a hundred percent agree on things, but we can have a civil conversation around it. And, uh, I'm glad that you as a resource and your fight, you know, and that's why I encourage everybody.

[00:54:53] To support Carl, like I do, I just got some Piedmont cheese steak, you [00:55:00] know, to support the sub suppliers I've bought like every supplement and everything that you've ever had and not all of them work and some of them work great, you know, but

[00:55:09] Carl Lanore: [00:55:09] yeah. Yeah, and I appreciate that. Thank you very much for your loyalty and your friendship.

[00:55:13] Thank you. And that's it for today? Tomorrow is Thursday. So we have a renew life. Our show there'll be something fascinating. Cause I'm going to look for a good study to talk about tonight and a, and then Friday I'm off the air, but we have some really, really exciting shows. Plus for those of you who were paying attention last week, when I talked about, uh, a, uh, a specific peptide to get rid of GERD, And I talked about gastric pro kinetic effects of

[00:55:41] While we have a guy coming on the show next week, who followed the advice. And for the first time in the past year, he's been to see, he's been to see specialists. They've talked about surgeries. He can't hold down a single meal, every meal he eats within two to three hours. He ends up [00:56:00] throwing it back up.

[00:56:00] I just got a message from him. Every meal he's had since using  20 minutes before the meal has not come back up, he feels like his life has been given back to him again. So this is a very unknown treatment for GERD that only I am talking about in the whole world right now. And we have, well, it's the truth and I'm patting myself, wait, let me see.

[00:56:23] But people are doing it. And they're like, Oh my God, Carl you've cured me. Well,

[00:56:28] August Cohen: [00:56:28] that's when I was curious. You know, I'll, I'll throw the first question out there. Is this a cure? So do they have to do it every time before they eat or at some point, does it heal the gut and they're done?

[00:56:38] Carl Lanore: [00:56:38] They don't know that yet.

[00:56:40] So here's the, here's the bottom line. Something is causing digestive motility to go awry in our population today. Many, many, many, many people will tell you that all, if I eat certain foods that bloats me and it just sits in my stomach, other people will tell you, like I'm burping up the taste of the food.

[00:56:58] I ate four hours ago in [00:57:00] more extreme cases. You have people, literally their body, their body wants to purge because that food is just not moving. Like it's supposed to, and they end up all these people end up with GERD. They all talk about, Oh my, my food comes back up. I burp it back up. So by using a gastric, prokinetic like , which has virtually no negative effects whatsoever.

[00:57:20] Other than it will increase a hunger. If you use too much, every time, 20 minutes before every meal, I have a funny feeling. And over the course of time that the, uh, peristalsis, uh, will, will re-establish its rhythmicity and you may not need it all the time. I have a feeling, but I keep coming back to the vagal nerve.

[00:57:45] I keep coming back to leaky gut. I keep coming back to coffee. I keep coming back to RF. I, I look at the things that like, when you start to look at people who, you know, who train hard, who get to sleep early versus people who eat [00:58:00] crap, don't train, they they're up all night and we all have this same problem going on with our gut.

[00:58:06] When you try to look at the, the lowest common denominator is only a handful of things that we all do. We all do regardless of lifestyle, you know, economic conditions, so on. And I think that they are, it's causing us a lot of GI problems. And that GI problem is actually rooted in slow gastric motility, which also by the way, leads to CBOE.

[00:58:28] Like if your food doesn't move fast, you end up getting small intestinal, bacterial overgrowth.

[00:58:33] August Cohen: [00:58:33] But then, then he tried different diets.

[00:58:37] Carl Lanore: [00:58:37] He tried, I even had him to stop all caffeine. Didn't do anything. He's tried carnivores. He went strict carnivores. In fact, I think he still is pretty strict carnival right now.

[00:58:46] It doesn't matter what he eats within three hours. He has to go and throw it up. And the doctors he's he's had, he's been scoped. They, they first, they said he was a candidate for the surgery. You know, they do that, that the, uh, [00:59:00] esophageal sphincter surgery. And they said he's not a candidate because something else is going on here.

[00:59:06] August Cohen: [00:59:06] Um, have you ever tried Botox? Botox too. Uh, I don't know if it's to the thing, because I years ago there was a psychologist that worked with, um, w what are the, is it the Billy mix that throw up? Um, the ones that throw up, you know, after they eat and, um, you know, she would work with them. They didn't want to be getting more, they started eating, but they would continue to throw up.

[00:59:29] And so they were so frustrated because like the therapist didn't believe them and they would go to her and swear. I did not, but that, that muscle or whatever is so trained. So she used, um, uh, Botox to calm that down. And that was just like it worked. And then it, after time they didn't need to do it because their body was retrained to not have that response.

[00:59:55] And I had actually recommended to a neighbor who had a child that had a lot of [01:00:00] health issues with the baby was born and so had to have a feeding tube and you know, all the stuff. And then when it got it, Gotcha. They could have real food and they couldn't do it. You know, they couldn't, they had a version of the same thing help with them.

[01:00:13] So I wonder if

[01:00:14] Carl Lanore: [01:00:14] that's what Botox would do is it would stop the esophageal sphincter from just opening. But if your food isn't moving, that could be a disaster. I mean, if you, of course, if you can't vomit, if you try to vomit the esophageal sphincter, won't open now. You got this undigested food. It can't go down.

[01:00:35] It can't go up. Now you're in trouble.

[01:00:38] August Cohen: [01:00:38] The problem with those, the limits, you know, that she didn't describe it. And then we had this whole other issue because you know, it was on my, but my pay grade. But you know, there's probably some whole chain from the brain all the way down. And if that, if that's the initiator, then everything else is following suit.

[01:00:57] But if that's not happening, maybe the rest of the [01:01:00] stuff won't happen.

[01:01:01] Carl Lanore: [01:01:01] So we have, uh, the, the, the new service we use for our videos. They have privacy, uh, which my other company didn't. And we found this out. So depending on your privacy setting on Facebook, your, your name may or may not appear. So someone posted this, maybe it balances serotonin production serotonin over or under production, linked to nausea and gastric issues.

[01:01:23] Definitely. That's not his problem. It's not because, because, because the food isn't moving at all. And  is not increasing serotonin it's, it's a it's, it's basically shutting off somatostatin. Number one is what it's doing. Uh, but it also is a grelin it's a synthetic ghrelin. So when you're hungry, when you're really hungry, the gut not only wants food, but it's going to process it fast so you can keep eating until it's not hungry anymore.

[01:01:57] So what this does. A gastric pro [01:02:00] kinetic makes you hungry and makes the stomach go. We're here. We're going to do this job. Just send us the food and it, and it moves the food out of the stomach faster and into the small intestine faster. It does not affect the large intestine or the colon. It just gets the food into the small intestine faster.

[01:02:20] And that seems to be the problem with some people, their gut. Isn't pushing the food down into the small intestine. It's just lingering in the stomach. They feel it they're bloated. They cramp, they don't understand. They hate eating and the severe cases, they literally have to vomit the food back up. Cause it's not going anywhere.

[01:02:39] I mean, serotonin,

[01:02:41] August Cohen: [01:02:41] you know, you said that whole powder, even if you try to give something, you know, like remix that. Yeah, the system is already prime to throw out the food or whatever. Yes. But I'll be curious that he has,

[01:03:00] [01:02:59] Carl Lanore: [01:02:59] he takes message. He's been messaging me every single day. And I said, will you come on the show?

[01:03:05] And he said, absolutely. And so this morning, this is what he messaged me. He said, every meal, every shake has stayed down today. I can't believe it.

[01:03:16] August Cohen: [01:03:16] Yeah. Yeah.

[01:03:18] Carl Lanore: [01:03:18] Every meal, every shake. Now, before that wasn't the case, every meal, every shake, he ended up vomiting back up.

[01:03:25] August Cohen: [01:03:25] Of course, like every meal and every shake.

[01:03:27] I'm like, I'm wonder what he's eating.

[01:03:30] Carl Lanore: [01:03:30] Oh, no, no, no, no, no. You know, he's a, he's a bodybuilder. He's a, he's a, he's a very, he's a competitive body, but I don't want to say his name until he comes on the show, but he's he and he, and he's, he owns a gym and he's a personal trainer and he knows his stuff. Yeah.

[01:03:44] August Cohen: [01:03:44] When you have that happen, then you have like a, you get a fear of version,

[01:03:48] Carl Lanore: [01:03:48] you know, if you don't want to eat

[01:03:50] August Cohen: [01:03:50] when it doesn't even help. And if this, you know, by effecting the gray Lynn foreman hormone, you know, that sends some different signals, you know, maybe that could help too. So

[01:03:59] Carl Lanore: [01:03:59] years [01:04:00] ago, years ago, I said probably 10 years ago, maybe longer because I had been using  for as long as I've been doing the show.

[01:04:10] No, no, no, no. It's so you take it, you take growth hormone releasing hormone, and  six together. And it causes us to have a pulse of growth hormone. So I would use that on and off instead of using growth hormone. But I also use Charpie six when I was bulking, because I wanted to eat a lot more food. So GA Charpie six makes you hungry.

[01:04:31] If you take, if you take 250 micrograms of Jay, Charpie six, you have to be careful not to eat your fingers. I'm not joking. And I always, and I always said, even back then, I said, this would be an amazing drug for elderly people because elderly people lose their appetite food. Doesn't move through them quick anymore, deli one or two meals.

[01:04:51] And then they slowly just waste their bones, get thinner, their muscles disappear. And if we just gave elderly people 125, 250 micrograms of . [01:05:00] Before they're supposed to eat. They would eat everything in front of them and they would be robust because we all know that having a strong appetite is a sign of, of, of aging better.

[01:05:12] Cause people have strong appetite. You know, like my father, he had a strong appetite his whole life until two weeks before he died, he stopped eating. He just stopped eating. We couldn't get him to eat anything. Yeah.

[01:05:24] August Cohen: [01:05:24] Now do you think. Though, you know, you you've referenced like if food needs to go through you fast and you know, I, I sorta thought food doesn't need to go so fast, you know, because it needs to absorb the nutrients.

[01:05:35] And that's why, you know, vegetarians or vegans or people that are eating, you know, fiber to get things to move through and like, you know, carnivores, they, you know, only after the bathroom, you know, maybe every three or four days.

[01:05:49] Carl Lanore: [01:05:49] Increases the production, the machinery works faster. It's not that it pushes it through you fast it's that you, you, you, you digest food like you did when you were [01:06:00] young.

[01:06:01] They just, you get everything out of the food. It's not like as though you're going to end up with a nutrient deficiency by using a ghrelin, a synthetic grelin like this you're actually good. Your digestive system works like it used to. And everything goes through you at the way. It's supposed to like, if you were famished, if you are hungry because your body wants another meal, now it's like, I'm not done eating yet.

[01:06:24] So we have the more, that's why finding the right dose is critical. The dose that you take has to be enough to stimulate peristalsis, but not enough to make you famished where all you want to do is eat for the next hour.

[01:06:40] And I discovered this on my own. Aye. Aye. Aye, aye. You know what it is. People reach out to me all the time and they say, I have this problem. Yeah. And then I, let me think about it. And I'm not really sitting there thinking about it, but then all of a sudden, like in the back of my mind, the hard drive is still running.

[01:06:56] And it's like, I wonder if ghrelin has an effect on [01:07:00] motility and it does. And then once I found the first study, I found the other study and then I found this study where they actually gave Jay Charpie six. To diabetic mice because diabetic mice have diabetic. People have very, very slow gastric emptying.

[01:07:16] They're very versatile and sure enough, in the mice, they gave them the equivalent of about a 200 micrograms to a human being. And the food was processed quickly and they, they became healthy and they looked good. And I mean, and they all had GERD before that. Yeah. So, so it's a, it's, it's something that the, I just got lucky because I, I started thinking down these lines, like, I know ghrelin makes you hungry.

[01:07:41] I wonder if it also affects digestion.

[01:07:44] August Cohen: [01:07:44] Yeah. You know, we comment on this before, like I think you have like a photographic memory, you know, like you're interviewing someone you'll go and you're talking to him about whatever. And then all of a sudden, randomly say, yeah, I was talking to dr. So and so in 2008 and he [01:08:00] referenced the study, I'm like,

[01:08:05] Yeah. So from the day before it was like out all the time you

[01:08:10] Carl Lanore: [01:08:10] do that. My memory is my, my memory is my stock and trade. And I remember things from when I was a baby that I remember my mother. You know, me telling my mother, I remember crawling out of the climbing out of the crib that day. And you, Valerie taking me back to the crib.

[01:08:25] And she said, you know, I can't believe you remember that. Like we never talked about it. It's not like I heard overheard it and I synthesized it into a memory, but I, I I've been blessed with a big head and a lot of storage space towards me. Yes. Thanks. Thanks so much for being here today. This is good stuff, and I hope if we help one person in the audience.

[01:08:45] Uh, get onto being, uh, living the best life they can during these tough times. And we did our job

[01:08:51] August Cohen: [01:08:51] and keep it on employed or getting them, you know, employee fast. So, um, hopefully it was helpful. And thank you for all you do. And we'll see each other around [01:09:00] Facebook.

[01:09:00] Carl Lanore: [01:09:00] That's it. Take care. And we'll see everybody tomorrow.

[01:09:03] Superhuman radio. Thank you for watching and listening to .