[00:00:00] Carl Lanore: [00:00:00] hey, welcome back to another episode of super human radio. Uh, today is October 5th, 2020, as we slide into the last quarter of this amazing year is bizarre year. Uh, the year that we will all look back and think about for decades, I'm sure. And I'm. Today is a special episode of fathers and sons. I do this show because I believe very strongly that raising boys in this environment today.

[00:00:34] Where, you know, masculinity is a bad thing. Uh, any form of strength is a bad thing, um, which is atypical to what the human male condition is all about. Uh, takes unique parenting skills and insights and sensitivities and boys learn. How do I want to put this? You either learn how to be from your father or not how to be from your [00:01:00] father.

[00:01:01] Uh, but the, uh, male in your life, whether that is a biological father, a surrogate father, a friend's father definitely influences what you think a man should be. And it, it also. Molds who you will be as a father yourself. And we're going to talk about that today with a guy who knows a little something about being a strong person.

[00:01:26] But after I learned his story, I was flabbergasted to say the least about how his little life as a young boy started. Uh, when you look at him, you, you, you can't believe it. Many of you probably know his story, but for those who don't, uh, be prepared to be amazed, um, before we get started, I have to thank our title sponsor and that's legendary foods.

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[00:02:16] Let them know that supreme-a radio sent you by using the code. SHR 10. Thank you for your support. And now without further delay, I bring my guests on none other than Chris Duffin. How you doing Chris?

[00:02:30] Chris Duffin: [00:02:30] Doing pretty good, man. It's Monday the best day of the week.

[00:02:33] Carl Lanore: [00:02:33] I feel that way too. I look forward to Mondays.

[00:02:35] Is that weird? You think

[00:02:37] Chris Duffin: [00:02:37] it's a blank, it's a blank slate when you got, uh, you had an action plan for what you want to do. I mean like it's for me, you know, go good or Monday's the best day of the week,

[00:02:47] Carl Lanore: [00:02:47] right? Yeah. Yeah. Um, so this is going to be a different type of a discussion because the couple people I've interviewed before for this series, which I think is a very important series today.

[00:02:58] Um, [00:03:00] Your, your life really started out. I don't, I don't think anybody would have wanted to trade places with you as a kid. Talk about your, your, your, your upbringing, um,

[00:03:09] Chris Duffin: [00:03:09] and your family. I'll, uh, I'll try the, uh, the abbreviated version. Cause it is a covered in depth in my bestselling book, the Eagle and the dragon, but, um, Yeah, I grew up essentially homeless, like in the way.

[00:03:23] And we're talking, you know, when we're talking poverty, it's not a lot of the poverty that people kind of know today where they still have a nice clothes and, uh, you know, a, a, a fancy phone and some gaming centers. Like there was times, you know, we had beams lashed in the trees and that's where we slept because there was rattlesnakes on the ground and we had no place to live.

[00:03:46] And if we did have a place to live. You know, it wouldn't have electricity or running water. So we're talking no rooms, maybe just a small shack, a family of, you know, a family [00:04:00] of six sitting there, sorry, seven. Um,

[00:04:03] Carl Lanore: [00:04:03] you left yourself when you say you left yourself out,

[00:04:08] Chris Duffin: [00:04:08] uh, living in a, uh, You know, in a, in a small, you know, one room space.

[00:04:14] So, you know, maybe you got a sheet hung up, you know, in the back corner, you know, hiding the five gallon bucket, right. Where you, where you go to the bathroom. My job by the way, was to go and take the bucket and bury it side. Uh, but those are that's, that's the type of, we had, you know, I, I was six years old at the time.

[00:04:32] My book it's me being taught how to capture live rattlesnakes. And in a holding them in my hand and learning how to handle them and kill them because that's the environment that I lived in. And a lot of people don't realize like, just how unique and different, like some of that experiences are, are, and particularly the, also the other people in those areas.

[00:04:57] So people that are hiding from society or [00:05:00] not. The, you know, it's, it's not a safe environment, you know, it's like, you know, find out the person

[00:05:07] Carl Lanore: [00:05:07] it's not June and ward Cleaver living next door.

[00:05:09] Chris Duffin: [00:05:09] No, you find out that the person, you know, camp a camp, a mile away from you, that's been hiding out in the woods for the last 20 years.

[00:05:17] Uh, did. So because he beat somebody, you know, tied somebody to a tree over $20 and beat him to death with a, with a tire iron. Right. Uh, you've got. You know, drug running going. I mean, there was, you know, marijuana is legal in a lot of places now, but it certainly wasn't then. And there's people out there with machine guns to people disappear like it's and that's the environment.

[00:05:39] It was Northern California, by the way. And it was deep in the mountains. And that said, essentially we live there because that's the trade that my parents were were in. So, uh, alcohol and drug abuse ran rampant, uh, you know, in with my parents and the people, you know, that I, that I grew up with and yeah, we [00:06:00] dealt with murders and I, I, people died around me.

[00:06:04] It was, it was a different environment, you know, we. We survived on like $5,000 a year. This is through late seventies and through the, through the eighties. And

[00:06:14] Carl Lanore: [00:06:14] I mean, D does it, when you, when, when people talk about poverty today, right? They're living in a government supplied home, generally section eight housing, they're getting food stamps or back in the day, government, cheese and peanut butter came in big cans.

[00:06:29] You know, I remember you guys, but you guys couldn't even get there cause you didn't even have an address. Like you couldn't even get that.

[00:06:37] Chris Duffin: [00:06:37] Well, it's interesting. My, my parents, yeah, we're still, also, they were highly educated. Uh, so like my father was a member of, uh, my mom had a, uh, the scholarship that she was top of her class, uh, going to school to be a chemical engineer, uh, and.

[00:06:53] Just, they didn't want to be part of society. And so they also didn't like handouts. And so a big part was just [00:07:00] trying to figure out how to be independent and live but way from, from the world. And there's things that I actually, that I really got in valued from my parents, but specifically a lot of parenting stuff just didn't happen because it was, it was survival.

[00:07:16] And I was the oldest of my siblings. So I had three younger sisters and a younger brother. And essentially I was the one that took care of the kids while they were out, either cut and would tend to the crops, uh, whatever it was. And that's, I never really had that childhood. And interestingly enough, I ended up, so by the time I got to high school, Um, my, my stepfather had won a disability suit and was able to put some money down on a, on a mobile home.

[00:07:48] And it was the first time we had like consistent running water, electricity, and we didn't have doors in the house. You know, we hung out again. Uh, w w w hang up bedsheets around the house and the [00:08:00] windows, you know, the air blew right through them. And it was, it, it was not really that livable house. It was burnt down by the fire department when we moved out.

[00:08:09] But. I had that through high school. And that was a nice, consistent finally for the first time, you know, like I could bathe myself and not be made fun of for, uh, for how I smelled, uh, be able to wash my clothes consistently, things like that. You know, my shoe, my feet might still be sticking out the side of my shoes and of that nature.

[00:08:28] Uh, but when I, when I went to college, which was, again, this is a self choice, like. My parents always expected me. We read a lot, like it was a very, that's the one thing that we had, we may not have had a TV. We may not have radio, uh, but we always went to the library and we would have stacks of books. And that's, that's what we did know, reading by candlelight at night in the tent, uh, or flashlight, uh, and just consuming material.

[00:08:58] And it was always kind of an unset [00:09:00] expectation. I was going to go to school because I did. Pretty well in school. And, but I couldn't get any guidance on how to get there. My parents didn't know how to hold a job. They didn't know how to fill out a financial aid packet. They didn't know the ropes of how to get to school.

[00:09:17] Like I had to go figure all this stuff out. So it was, I didn't know that that was going to happen. And, uh, but when, when I left. Like a certain part of things. Actually, I found out that I had something of a stabilizing force at home, uh, because when things, when I left just like two years in, in the college, I wasn't communicating much at home.

[00:09:39] Cause anytime if I called home or visited, I'd have to give money. Uh, you know, I was, I was the one going to school, but yeah, the financials ran the other

[00:09:47] Carl Lanore: [00:09:47] way to avoid the contact too much. Cause you had to give up whatever money you had at that time. Right?

[00:09:52] Chris Duffin: [00:09:52] Exactly. Yeah. And

[00:09:54] Carl Lanore: [00:09:54] I'm willing to bet that you were happy to do it.

[00:09:57] You will.

[00:09:57] Chris Duffin: [00:09:57] I was, I mean, I, I that's, I [00:10:00] mean, all through junior high, high school, I worked odd jobs, uh, until I could actually get a job. And then I worked as in a restaurant and then there's a server and I, you know, I I'd make money and, you know, I'd wake up in the morning and my mom would be ruffling rustling through my pants, pulling out my tip money.

[00:10:16] Uh, and, uh, I was just like, that's part of. You know, that's money is going towards food. A lot of it went towards spoos, uh, for them, uh, you know, that was, that was

[00:10:28] Carl Lanore: [00:10:28] a demon.

[00:10:30] Chris Duffin: [00:10:30] I grew up used to being scraping by, you know, there were times that I watched my parents not eat much over winter and just watch them like disappear because all we had was, you know, a bag of rice.

[00:10:41] And if we had some meat, you know, from poaching, an animal, the kids got to eat it. They wouldn't, they didn't eat it as there's time. No, we I'm sitting there eating. I'm like, what's what are these little black ends on the rice turns out weevils had invested, infested the, a giant bag of rice [00:11:00] that we had.

[00:11:00] And we ended up losing what little food we had. I know, I know that now right

[00:11:05] Carl Lanore: [00:11:05] now, people people go to chic restaurants. They eat bugs now, but so good. I'm sorry.

[00:11:13] Chris Duffin: [00:11:13] I so in college, I ended up taking custody and raising my three younger sisters. Wow. So I raised all my sisters while I got my engineering degrees, my MBA, and I was working full time, uh, during the course of this as well, because I had had no fallback plan.

[00:11:29] There was no couch to go home to. No, there's no. If it doesn't work, where do you get? You've got some sort of option. And I had, I had nowhere to turn. So even though I had, you know, a full ride scholarship that covered a lot of like basic costs, I went out and started working because there was no other way.

[00:11:48] And I did the minimum that I needed to, to get my degree because life was the priority. Right. And like I said, when I found out things had gotten really bad at home, [00:12:00] uh, it was. You know, my mom basically hadn't been told breakdown and she ended up out in Montana. And my stepfather by that point had kind of lost and gone further into a, uh, being a insane basically.

[00:12:19] And he was not able to take care for my sister. My sister's like for example, my, my sister was 13. One of my oldest was 13 years old and. It's, this is central Oregon. You know, there's like a couple feet of snow on the ground during the winter. And he got mad, came out, couldn't find his favorite cereal bowl and threw her out.

[00:12:45] Uh, you know, so she's out like literally with the clothes she's wearing has to go find someplace to live. There's a foot of snow on the ground. She's 13 years old. Um, Yeah. Later, he ended up finding, you know, a couple of weeks [00:13:00] later he found his, uh, his cereal bowl on top of the fridge I heard, but, you know, that's, she, she was homeless and I ended up having to take her in at that time.

[00:13:07] And that's when I started the process of, of getting custody of, uh, of my siblings to, to raise them. Right. And so, yeah, if you're saying that there's. Definitely, I guess some trauma, maybe

[00:13:22] Carl Lanore: [00:13:22] I have to say the least. I know you, I know you're using joke a and humor to kind of lighten the load, but this, this is this what you just described as a reason for anyone to have a horrible life going forward.

[00:13:35] And obviously you haven't. And so you can watch

[00:13:41] Chris Duffin: [00:13:41] everybody around me that I grew up, like the people in that environment, my brother, uh, didn't make it. And because I wasn't able to have an influence on him, he spent his entire from 17 on his he's three years younger than me and then out of prison, his entire life.

[00:13:55] And he lives in it. He just got out again and he's in Northern California [00:14:00] living off gritty. Finally. Saved a few hundred dollars and got a generator for himself. Um, but he's living the exact same life that I left behind.

[00:14:10] Carl Lanore: [00:14:10] Yeah. And that's kinda my point when I said, you know, you either learn who to be or how to, how to be a parent to how not to be a parent from your parents.

[00:14:18] So this first question is kind of a difficult one because I guess if we use the word influence loosely, we could say, That they influenced you not to be that way or, but who influenced you as a young boy the most to, to make you the Chris Duffin that you turned out today? Was it friends? Fathers were who was it?

[00:14:41] Chris Duffin: [00:14:41] Yeah. So it's, well, let me talk about the positive influences, uh, from my, my, my father stepfather, uh, first. So, you know, in the earlier years before he, he went insane, there was some great value there and he taught me some things that. That I picked up. I mean, that's the reason I took [00:15:00] custody of my sisters.

[00:15:00] Like it was, you know, I watched him through the years, you know, doing lumber work and he worked for 10 years with a broken arm, ended up wearing like a one inch gap between the bones there because he had to go to work. He had to put money on the table to take care of the family and do what needed to be done.

[00:15:19] And he taught me that, uh, you know, he had to disdain, uh, for. Uh, intellectuals, I guess, not intellectuals, but, uh, intellectuals that, that don't use the physicality of their body. So, and that was it. And he's like, you know, he was a highly intelligent individual, but he, he had to stay in for, you know, the people that couldn't touch things with their hands, you know, the, you know, the, you wear silk underwear.

[00:15:47] That's what he call it. Cause, uh, you know, and so he told me, you always need to be. Do you know, a man in the fact that you've got to do something, you've got to contribute something real [00:16:00] with your hands, you know, may not meet, need to be your primary job, but this is, this is a part of being a man. And then the, you know, also just being a physical person, um, being able to have a, we didn't have the name, physical culture at the time, but essentially that's what was instilled with me.

[00:16:17] Like, and, uh, so I was, I was a nerd like completely. All the time, like super book read, just like aced, all my classes. You know, I was valedictorian in high school, but I, I was also a state level wrestler. Uh, you know, I was hall, you know, when I was young, you know, that's what I did. I talked about odd jobs. I was out splitting wood, uh, for all the old folks, uh, that I I'd ride my bike for like 20 miles to different, uh, loop and hitting different houses and splitting wood and, and mow and lawns.

[00:16:51] And, you know, when we were in the mountains, we were in mining, you know, I was the one with a 200 pound pack on my back, climbing up these faces, you know, to [00:17:00] get out that you're on hands and knees trying to climb it. It's so steep. People often ask me, when do you start lifting? Yeah, well, no,

[00:17:08] Carl Lanore: [00:17:08] it started back then 1980.

[00:17:10] Chris Duffin: [00:17:10] I started lifting weights in 1988, but I don't know when like, You know, like gym weights, but that's just been part of my life. And so, so it's like, I always was instilled with this balance of being a strong with your mind and strong with your back, you know, that, uh, Socratic method, right. Dating way back, uh, that I didn't know where it came from, but that's what that's, what was being instilled with me is to never be.

[00:17:41] Weak in any aspect. Right. And, and, you know, there's, there's some positive and negative that comes with that, but it was, uh, you know, emotionally as well. And maybe that's hit me in some bad ways, but it's just being no matter what, you know, uh, standing, standing strong and [00:18:00] being the one, you know, that people can rely on in tough times.

[00:18:03] And, and so I got that and the independence, the, the. Living life on your terms, no matter what society or other people. So that was a huge lesson for me that I didn't really capture until that I really realized until the, like probably the writing of my book, like how much that influenced me it, the, the, how much I've created my own world, because I refuse to.

[00:18:33] To bow down to authority. I refuse to like, I'm going to do things that I believe in yeah. A hundred percent. And so those were, those were the. Those were the good things. Um, that things is, I was not really mentored in that. Those were some kind of things outside of the strong spine, strong back. Yeah. You know, there, that was purposely brought to me.

[00:18:57] Nothing else really was from a [00:19:00] parenting aspect. Like I said, it was pure survival and. Not taught how to like interact and work in the world and be successful and be up like basic, like basic skills, uh, that I had to, I had to figure out on my own.

[00:19:15] Carl Lanore: [00:19:15] Did you have any people in your journey that you looked at and said, like when I'm a father, I want to be like that, that guy I want to you who, who, who comes to mind?

[00:19:26] Like for me, my friend, Joey, just a fan of his father. Um, he, he, he was the first person to take me hunting and he influenced a lot of the things I still do today. And my father did too. But you, you, you kind of get bits and pieces from other people who, who are those people in your

[00:19:43] Chris Duffin: [00:19:43] life? So a big influence.

[00:19:46] There was my high school wrestling coach. Uh, so, uh, he taught me. A lot about discipline, no matter whether somebody is looking or, or not like doing all the small steps, if you do, [00:20:00] if you do take care of, you know, all the way to the line and touch her line and not cut it short, like you take care of all the small things, the big things, like, you know, winning districts, making a state, you know, all those things will just fall.

[00:20:15] Carl Lanore: [00:20:15] They take care of

[00:20:15] Chris Duffin: [00:20:15] themselves instead of focusing on that, focusing on yeah. All the work that's along the way. Right. And, um,

[00:20:24] Carl Lanore: [00:20:24] uh, what was your name? What would you coach his name?

[00:20:27] Chris Duffin: [00:20:27] Uh, Rusty's eyes it

[00:20:29] Carl Lanore: [00:20:29] nice. Okay.

[00:20:30] Chris Duffin: [00:20:30] He works for me now.

[00:20:31] Carl Lanore: [00:20:31] No kidding. How awesome is that? That's awesome. That's

[00:20:36] Chris Duffin: [00:20:36] awesome. Yeah, he's on our sales team, so

[00:20:39] Carl Lanore: [00:20:39] that's funny.

[00:20:40] Yeah, that's wonderful. That's wonderful.

[00:20:42] Chris Duffin: [00:20:42] I ended up hiring a few of my mentors are things they through my life. I don't know. I just turned back around.

[00:20:48] Carl Lanore: [00:20:48] You want to keep them close to you want to, you know, when you really like people, you want to find ways to keep them close. That's the beauty of having your own business.

[00:20:58] It's like, you know what? I'm going to build a [00:21:00] business. And I'm going to surround myself with all the people that I really love, you know? And that's, that's a, that's a great thing. I think it's a great tribute to that, to what they contributed to you. It's wonderful.

[00:21:10] Chris Duffin: [00:21:10] And he taught me some, some things along the lines of, you know, not taking yourself too seriously as a very humorous individual.

[00:21:18] Uh, but also you can be humorous and still have to. Pony up and make the hard decisions. And, you know, there was, you know, with sports, there was definitely things like that. There was watching them in the classroom, but things like, you know, my high school graduation, my parents showed up drunk and he caught them at the door and wouldn't allow them into a.

[00:21:42] Into that venue. And I'm sure that was not an easy thing to do. Um, so you know, my parents miss my high school graduation, but he didn't want to have me to deal with, you know, something happening in the process of them being in the, in the crowd. And, and, and that destroying [00:22:00] that moment for me, I ended up not even knowing they were there when I was giving my valedictorian speech.

[00:22:05] Uh, but, uh, those are. Those are the things that I, that I learned from him, you know, outside of that, I didn't, I have a number of big ones, cause I didn't have interaction up until high school with a lot of people in general of, you know, we're, we're talking about living in unsafe and not having access to normal media.

[00:22:28] So I didn't have like some media star or whatever, but I had books. And so, um, One of, uh, uh, you know, I I'd say there's actually authors that influenced me if that makes sense. Yeah. Oh sure. And, uh, so there was, I mean, that's, that was my world. That's, that's the only exposure I really had to other things.

[00:22:56] Uh, Ernest Hemingway was one of my favorites. [00:23:00] So, and you want to talk about, you know, somebody that lived, that

[00:23:04] Carl Lanore: [00:23:04] I can live the life on his own terms. Yeah.

[00:23:06] Chris Duffin: [00:23:06] Live life on his own terms. And, you know, there was things that he did, you know, obviously it did a lot of stories about being on an African Safari and hunting and stuff, but, you know, that was the life that we live.

[00:23:17] I mean, that's, I was hunting and fishing. Like I would, I would wake up in the morning, I'd go out in the field. You know, this is, uh, you know, it, you know, 12 years old, I would go capture grasshoppers by hand and catch up on shelf home, and then start feeding them. I'd feed one on my hook and I'd go along the stream and I'd sit there on all my holes and I'd sit there all day long catching a big pile of fish, and my parents would get home for the mining claim that evening.

[00:23:45] And, uh, we'd have fish for dinner like that was, you know,

[00:23:49] Carl Lanore: [00:23:49] that's the one, that's the Hunter gatherer lifestyle. You know, Hunter gatherer spend 80% of their time. Finding and chewing food, you know, when you think about it, they're not sitting around there, they're looking for [00:24:00] food.

[00:24:00] Chris Duffin: [00:24:00] Yep. And that's, uh, we spent a fair bit of time doing it.

[00:24:03] I mean, that was new to the different types of mushrooms. And so anyway, I had that connection to him, but there was, you know, he was, uh, he was, uh, he was, he was a rough and independent man and I loved his writing and I learned a lot in those stories. Uh, Kurt Vonnegut, uh, was a, another author that I spent a lot of time with.

[00:24:22] And then there was a lot of, um, I guess science fiction. But what I loved about that is just the ability to like, create your own world like this, there's all these different, you know, different structures to be able to create these environments. And they did it in books, you know? So it might've been Ray batt, Ray Ray Bradbury, Frank Herbert, uh, Isaac Asimov.

[00:24:51] Waiting

[00:24:52] Carl Lanore: [00:24:52] for button. There we go.

[00:24:53] Chris Duffin: [00:24:53] You know, that's where I spent that time and that's, and that's, that's been a huge influence on me going up. And this is actually one of the [00:25:00] biggest lessons that I try to teach my kids.

[00:25:02] Carl Lanore: [00:25:02] Okay. Well, we're going to talk about this now. So before you get into that, let me ask you the next question.

[00:25:06] Okay. So, um, the next question I want to ask you is you don't have girls, right? You don't have any daughters, right?

[00:25:14] Chris Duffin: [00:25:14] Oh, you do. I've got two daughters.

[00:25:15] Carl Lanore: [00:25:15] Okay. So is discipline different for boys versus girls? Do you think?

[00:25:21] Chris Duffin: [00:25:21] Uh, it is, it is.

[00:25:24] Carl Lanore: [00:25:24] Okay. Tell me what, what that means to you.

[00:25:27] Chris Duffin: [00:25:27] Um, you know, I. It's an interesting conversation, but I, people are probably going to take this the wrong way.

[00:25:38] Carl Lanore: [00:25:38] I know. I know. I know where you're going already. Don't worry about the political correct mafia,

[00:25:42] Chris Duffin: [00:25:42] right. Because I

[00:25:43] Carl Lanore: [00:25:43] believe, I believe it's different to, I believe it's different too. It has to be different if you're going to build a man out of a boy.

[00:25:48] Chris Duffin: [00:25:48] Yeah. Okay. So, and we see this so much. This is where people might, might take this off, but with, uh, um, Sons of [00:26:00] sin of single mothers.

[00:26:02] Okay. Where the father's not present. Right. Not all the time. Right. But as a whole. And we start seeing this actually starting to become more pervasive in society. And that is that nobody has stopped him, got to earn. They've got to prove their worth. They're not owed anything just for existing. Okay. That's a critical piece that needs to be thought about in how you approach raising a son.

[00:26:34] That's a father's job, because it is really important for a man to understand you're not going to ever be given anything just for being, you're not only have to prove your worth once, but you've got to continually show the world and still the people around you what's your value is and what your worth is.

[00:26:56] Okay. And I, I'm not going to tell people [00:27:00] how to exactly do that with, with their, with their sons or their children, but this is an important thing and it, and, and we can clearly see the gap. Tell me you can't see this with a number of people that I talk about, you know, those that were there, their boys, their boys forever, right.

[00:27:17] Bright at and T. And now we start seeing this, just this, this pervasiveness through society of thinking, uh, that, uh, you know, that you're, that you're owed that you're owed for being that you deserve, uh, you know, just for existing

[00:27:34] Carl Lanore: [00:27:34] existing, the word deserve, you have no idea. It's a huge pet peeve of mine.

[00:27:40] When people tell me what they deserve or they deserve this. And I think in my head, You don't deserve anything. The truth of the matter is we don't even deserve to be alive. We have to work to stay alive. No one gives you life. You have to keep it. You have to make it happen every day.

[00:27:58] Chris Duffin: [00:27:58] And with a daughter it's more [00:28:00] about.

[00:28:00] Fostering that relationship, fostering the trust, just and doing their things to establish a great connection between a female to male and how to interact and how to respect a one each other, and how to be able to give love and how for them to know when a man respects and loves them. Right. Uh, and so they're very distinctly different things.

[00:28:25] If you do that to a boy, You end up with exactly what we talked about.

[00:28:32] Carl Lanore: [00:28:32] Right, right. It's sad. It's true. It's very, very true. And the problem today is that society gets in the way of raising children. You know, today it's really funny. I've said this for probably the past decade, at least, you know, we have lost a lot of our innate instincts.

[00:28:52] We have to read a book to teach us. How to fall in love. We have to read a book to teach us how to parent children. And it's [00:29:00] really sad because the reality is, is that society has convinced 90% of the population that they're too stupid to take care of it themselves. So they have to turn to somebody else to learn it.

[00:29:11] And the reality is that's the biggest lie. And what you just said is so true, true about the father's role in the daughter's life is to teach her that men. Can be of quality, honesty, loving, sensitive, so she can be attracted to men like that. And she ends up in a healthy relationship. Yep, exactly. That's yeah.

[00:29:35] I agree with you a thousand percent. That's brilliant. It's brilliant. We have to take a quick commercial break. We have lots more questions. We're talking with Chris Duffin today about being a father raising boys in this environment today, because the truth of the matter is. Maybe attack is too strong of a word, but masculinity and men are under attack today.

[00:29:55] There's a lot of feminist women out there who believed that life would be better without [00:30:00] men, which has complete impossibility. I guess they think that they're just going to get sperm synthesize somewhere and have babies. And what are they going to do when they have male babies going to raise them as girls?

[00:30:10] Are they going to kill them? Put, you know, drown them at birth men are under attack today and it takes strong men to build strong boys into strong men. Stay tuned. We'll be right back with more superhuman radio.

[00:30:32] welcome back. My green screen went out of sync later in the show. We're going to be joined by Dustin Wolf. We're going to talk about some science behind the, uh, who stick shockwave therapy being used. It's been being used in Europe for over 20 years now to treat erectile dysfunction. We're going to talk about a study out of Israel that shows that it's not only very promising, but it [00:31:00] really is the way guys should do it.

[00:31:02] And you don't have to go to the doctor to do it anymore because Dustin's company now has a in-home device that you could purchase and do it to yourself. Um, this is really a big game changer or for guys out there who are suffering from ed. So I wanted to cover it. It's very, very important right now.

[00:31:19] We're talking with Chris Duffin. Uh, this is an episode of fathers and sons. And raising boys is a big thing, a faith fitness guy on YouTube. Just comment that he says, thank you for not being politically correct. So there you go. Um, alright. No, you gotta, you gotta, you know what you want somebody who lives on your own terms and.

[00:31:41] You know, I am too. And plus on top of that, I have very little filter between my brain and my mouth. My mother told me that when I was very young, she says, don't you think before you open your mouth, I heard that constantly growing up. But the reality is I could never be politically correct because I, I have to say the truth as I see it.

[00:32:00] [00:32:00] And the truth is I see it today is, is young. Boys are being attacked. They're trying in school, they're being, they're trying to be like they trying to give them messages. That being a boy is, is dirty. It's bad. It's harmful, you know, um, masculinity is harmful and it's, it's, it's, it's furthest from the truth and it's, uh, a father's job to make sure that his son gets the true message.

[00:32:28] And, and I think that you, you, you do it, you do it,

[00:32:31] Chris Duffin: [00:32:31] but it is easy to go that, that wrong route where. You know, it's much easier to just go with the carbon. I hate to use the word toxic, but there is a, there are men out there that take, they go the wrong direction with it. And, uh, uh, anything but anything could be negative of course, too much of anything.

[00:32:49] Yeah, exactly. Uh, and, and masculinity in itself is not

[00:32:54] Carl Lanore: [00:32:54] so most of it, most of them, most of the strongest men. That [00:33:00] I've met and I've met some of the strongest men in the world hosting the show for 14 years. Now, you included, I find them to be the gentlest, kindest, most considerate self effacing individuals on the planet.

[00:33:14] Brian Shaw. I met Brian Shaun in Florida, not too long ago, the guy he's like he he's so lovable and so wonderful. And then like he lifts cars. You know what I mean? What I find is that the weakest guys. The guys who have no, that a completely filled with insecurities. They're the ones that

[00:33:31] Chris Duffin: [00:33:31] lash out. Yeah.

[00:33:33] Carl Lanore: [00:33:33] They're the ones who want to own a pit bull. They want a pit bull because they feel insecure.

[00:33:37] Chris Duffin: [00:33:37] Yep. So there you go. So I, uh, before the break, I, I was going somewhere with the discussion around, uh, authors and creating worlds. And, and that is like, for me, one of the biggest things that I'm trying to do is.

[00:33:54] Is show my children that they have, you have the power to [00:34:00] create and form the world around them, to their own liking or their own shoes to create that there, to create it themselves. And it's my job. I can, you can, this is maybe something from my, from, from, from my upbringing. That w that was, was good as well, that do something with your hands, but it's go beyond just speaking it, Joe, go beyond lecturing and being able to articulate it.

[00:34:23] But. To walk it, walk your path with your, with yourself. And there's no other way for me, uh, anything that I believe in or try to espouse, you're going to find I walk the walk on it. And that is what I do with like, that's why I, you know, I've got several different businesses. Uh, we've become a global leader and know recognized in what we do around biomechanics and improving.

[00:34:51] Uh, you know, people's function and we're reducing level of, of, uh, uh, negative stressors so that people can become [00:35:00] stronger through training and, and, and eliminate those, uh, those potential, uh, issues then. And just being able to, you know, create that out of nothing out of your mind, to be able to envision something and bring this to.

[00:35:14] The world. And so that's the, I think the best thing of value that I can add is really showing them through my, through my actions. You know, the things that I tell, talk about the, those values and being able to, you know, have things that you believe in, in life and create a life that, that is that, I mean, and you know, so for me personally, it's I try to, I try to show and instill.

[00:35:43] That yeah. Human beings. We stress, you know, w we adapt to stressors. That become means we become more resilient. I mean, a stronger and better version of ourselves. So when negative stuff happens, like my upbringing or whatever, [00:36:00] you can have it, two things happen just like a workout. You'd have it destroy you and leave you for the worst, or you beat them.

[00:36:08] Stronger. And so, uh, I, my saying is better through strength and that truly is like the underpinning of what I do. I believe in that. I believe that both physically, mentally, emotionally, spiritually, we have to have challenge. If you don't, you get soft and you get weak, and this is basic. Basic biology, right?

[00:36:35] Like if we stop moving, if we stop lifting training, adapting to stress, what happens? Same thing that happens when you put a cast on your arm, the process of atrophy happens. And that happens with anything else. If we don't challenge our mind, if we don't challenge ourselves in this world, we become soft and we become weak.

[00:36:57] So it's about. [00:37:00] Challenge and being able to use that to become stronger, more resilient and better versions of ourselves and being, and the way we do that as create ourselves in this world. And so that's the, the essence of everything that I do. That's the essence of my businesses. And I think that's why we've built these global brands in a matter of of years.

[00:37:20] I mean, I'll do a little bit of bragging here, Carl, but like, Yeah. I, my first, uh, when I launched this business, I was on your show five years ago when I started and in five years I've got, yeah, too. We work with, well, just major league baseball, for example, there's only three teams that don't use that we don't work with.

[00:37:42] Carl Lanore: [00:37:42] That's amazing.

[00:37:43] Chris Duffin: [00:37:43] That's right. Uh, so we work with 90% of the NBA, MLB NFL. We're in. Every any college you could think of, you know, a year ago, I know it was 600 plus every big new one school. And that's [00:38:00] because we walk the walk. It's not just about being able to sit there and I'll relate this back, having a conversation with your, with your son saying, this is who you should be, and this is how you be.

[00:38:10] But. Demonstrate

[00:38:12] Carl Lanore: [00:38:12] it with your accent and that, and seeing that the parents don't understand parents go under the

[00:38:16] Chris Duffin: [00:38:16] skin in the game. Yes. Do it

[00:38:20] Carl Lanore: [00:38:20] children learn by example, not by what you tell them to do. We saw this when I was a kid growing up, my father said don't smoke cigarettes, don't smoke cigarettes. He smoked.

[00:38:31] So that, that completely negated the message that he was trying to give me. I ended up smoking in high school. Right. But luckily imagine that. Yeah. Yeah. Now two kids learn by watching their parents. So do you have any non-degree sociable rules when it comes to parenting? I got to believe that for you, drug experimentation, experimentation with drugs is absolutely a no-no.

[00:38:54] Chris Duffin: [00:38:54] Let me think about, uh, I don't know that I've really thought about the [00:39:00] non-negotiable rules yet. Um, I, you know, I had that experience with my sisters and when I raised all of them through their teenage years, but that's a little different than, uh, than this, uh, you know what we're talking about here? My son's just turning 12, uh, and, uh, Uh, this winter.

[00:39:20] So I haven't really got to that phase where it's really, you've got to really like, give some deep thought to that. So I don't have off the top of my head, like what are going to be, you know, some of those non-negotiable rules as they start challenging independence. Right? Cause I, I think there's some value in, you gotta challenge back.

[00:39:40] Like you make people think, make them think about that, uh, you know, those decisions and his actions, but you also can't. Create too much of a fence, right? Because you get the other problem of, you know, they're gonna, they're gonna rebel. They're gonna go against that. And, uh, and we see that with people, you know, super restrictive, like [00:40:00] let's say a Mormon type operators

[00:40:02] Carl Lanore: [00:40:02] or religious yet religious, what happened?

[00:40:04] Chris Duffin: [00:40:04] They go crazy.

[00:40:07] Carl Lanore: [00:40:07] You always want it to be, and ended up coming back

[00:40:09] Chris Duffin: [00:40:09] later in life

[00:40:11] Carl Lanore: [00:40:11] in college, you always want them to run into the preacher's daughter. Right. The college, you always want to run with the preacher's daughter, right? Cause she was going to be a freak. Right? Exactly.

[00:40:19] Chris Duffin: [00:40:19] So it's how do you have that balance?

[00:40:21] But I think that there's a, there's a value in, in, in, and you rebelling or resisting back in the challenging it way. Not necessarily saying this is a hundred percent, you know, I'm going to kick you out of the house if this happens type situation. Uh, so Carl, I don't have a good answer cause I that's fine.

[00:40:43] I really need to think about things and, uh, I haven't, uh, that's fine. Yeah.

[00:40:48] Carl Lanore: [00:40:48] Yeah. I have a feeling. The reason you don't is because you focus on, are you focused on exemplifying a life? And so you really haven't had to have that battle at this [00:41:00] point in time, you know, that's why you probably don't know.

[00:41:02] Chris Duffin: [00:41:02] I have an answer.

[00:41:02] And to me, I think about more of what, what they need to do. Right, right. Uh, so it's an absolute. My kids need to have some sort of physical culture in their life. Now at same time, that doesn't mean I want them to walk in my path. I actually kind of hate that as a, one of the questions I hate is when people come to me online, they'll see pictures of my kids.

[00:41:27] Oh my God, the next great power lifter, they're going to do this. And that

[00:41:31] Carl Lanore: [00:41:31] like, well,

[00:41:31] Chris Duffin: [00:41:31] why. Why would they do that? I don't want to be that parent that needs to live their life and do the things maybe that they weren't able to accomplish. Like my kid's going to be a foot and they just forced that path down the kid where, what does it matter?

[00:41:47] Whether they do football or something else. Right. But you need to have an instilled the important things. Okay. You don't need to be a collegiate wrestler because I did, you know, [00:42:00] or did, or didn't do these things. And I really, I distaste that in distaste have an extreme distaste for that in parenting.

[00:42:08] Right. So it's really

[00:42:09] Carl Lanore: [00:42:09] what, because that's just a thing,

[00:42:12] Chris Duffin: [00:42:12] right. Versus understanding the value behind it, which is. You need to have physicality in your life. You need to be able to have expression through a physical nature. And it could be in so many forms, right? Like, I don't care if you're a distance runner or a swimmer or, you know, it doesn't matter, but it should be something.

[00:42:35] And that's the important thing. And I get I'm going on a tangent, but this is an important discussion here, Carl. Um, because people. They focus on a little bit too goal specific sometimes, uh, and, and parenting versus really understanding, like trying to dig a little bit deeper and understand what is it they're really trying to do, because there's a lot different paths.

[00:42:57] You can't just force them down that path. [00:43:00] Burn that kid out on those sorts of things, or just do them a complete disservice with their life. Right. Um, versus, you know, focusing on those important things. So for me, I

[00:43:11] Carl Lanore: [00:43:11] agree. I agree.

[00:43:12] Chris Duffin: [00:43:12] It's, it's a requirement. You've, you know, I expect you to challenge yourself both physically and mentally in your life.

[00:43:20] I expect you to push and achieve in those areas and whatever

[00:43:24] Carl Lanore: [00:43:24] that means to the child. So if you had a list. A handful of qualities that you feel boys should have in order to ensure that they're going to grow up and be valuable, uh, uh, sensitive, strong young men. What, what do you think those qualities would be?

[00:43:43] Chris Duffin: [00:43:43] So, um, obviously I, independence and strength I think are, are important qualities, but we also have to instill with that. Empathy, um, like, [00:44:00] uh, you know, you can be a strong, independent man, somebody that people lean on, you know, to, to, you know, When they've got struggle, you've got an important issue. You need to be the person that people call, right.

[00:44:15] Uh, Viet it, you know, purse stole trouble, or, Hey, I need help with moving. Yeah. But no willing people can count on you, but at the same time, you know, it's not, you know, being. Emotionally strong that, you know, people can lean on you, your family can lean on you. And I think that's an important thing that in times of trouble, you're the rock in that storm.

[00:44:38] So that's where kind of tie that back with the same time you still have that empathy and care for others. You've got to care for, uh, And take care of your family, your friends, those people that are important to you in life. It's not about being that ego driven winner and winning everything. And it's only you, which again, [00:45:00] gets into that, you know, that, uh, we talk about those, uh, was weak men that, that, that have issues with, uh, what was the word you used earlier?

[00:45:11] Um, fair

[00:45:13] Carl Lanore: [00:45:13] insecurity. You mean? Or. Insecure

[00:45:15] Chris Duffin: [00:45:15] insecurities. Yes.

[00:45:16] Carl Lanore: [00:45:16] Yeah. They're insecure. Men are the ones that are the most, uh, diabolically aggressive at inappropriate times because they think, right. Okay. Everything is a challenge to their masculinity because they don't feel masculine. And so, yeah,

[00:45:34] Chris Duffin: [00:45:34] like you said, so they may drive and, and perform well in their life and end up being like CEO of a company, but nobody's rallying behind him.

[00:45:43] Nobody's going to come if they need help. They've got note like at that is not what we're talking about. We're talking about somebody that can be a leader within their family, within their friends, within the community, within the business, whatever it is, but grounded on the [00:46:00] things that. People want to be around you.

[00:46:03] They want to perform, they know that they can count on you as well. They've got trust in you. I think authenticity is absolutely a huge quality. Yeah. And that's kind of tied to a lot of those other things, not being, you don't have to be fake. So you've got to have the confidence, you know, you're not going to be able to teach confidence, but.

[00:46:26] Yeah, authenticity is, is, is an output of that, that you feel comfortable not having to be, or pretend somebody that you're not in this world and people can connect to that. And you need to be able to have that if you're going to have and be able to raise children of your own. Right. And do so effectively, you've got to be authentic.

[00:46:46] You've got to know that you're real, that when you're saying, Hey, I'm disappointed in you. That it means something. And when you say, Hey, I'm proud of you. [00:47:00] It really means something to them that it's not just raw words coming out a camera out of your mouth. So, so I would tie that in as another one. I think that's a quality that can be taught without a doubt.

[00:47:12] It can be guided,

[00:47:13] Carl Lanore: [00:47:13] but that's a quality that's thought through. So I, I will go out of my way to help people. My father was the same way. It's not something he ever said to me, he never said to me, go out of your way to help other people like people, you know, people you don't know, but I watched him do it. I watched him do it.

[00:47:34] And as a result of that, it just became part of my fabric, you know? And I think that that's what you were talking about before, about exemplifying a life. And then the children just do that. You don't have to teach them.

[00:47:47] Chris Duffin: [00:47:47] I had an interesting experience that is last year. And, uh, that's, there's a. There's a movie being filmed, a documentary about my, my life and this, uh, uh, particularly it's, it's focused around the [00:48:00] grand goals campaign, uh, how I chase this being the only person in history to have squatted and deadlifted a thousand pounds for reps, right.

[00:48:09] So I did that, but it's also kind of tied to the backstory of my life, uh, in a documentary. So the producers going back and interviewing people through my whole life. And then I've had to actually over the course of the year. Or the course of that, uh, that final, uh, that final event asked for help to be able to pull off some of the things that I needed to, and the producers just like, he's amazed with all these interviews.

[00:48:35] He's like, I can't believe he's like every single he's,

[00:48:38] Dustin Wolff: [00:48:38] like you've had people

[00:48:40] Chris Duffin: [00:48:40] fly in from around the world to help you. Uh, and. And everybody he's like everybody through your entire life. Like it's so consistent. He's like, it's so easy to schedule these interviews with past, past people. I've worked with friends from college, like all these different points in my life.

[00:48:59] He's like, [00:49:00] here's the thing that they say every single one, anything for Chris. And because I've always been a giver, I've always given. Back. And so this is like the fun time. I, you know, start reaching out and saying, Hey, I need your help on this. I need you to do this interview or I need help, you know, um, some issue I'm dealing with.

[00:49:27] Next thing, you know, I've got an acupuncturist, jumped on a plane from Beverly Hills and fly in or, or, or another person from Boston fly over and help me. Yeah. And, uh, I it's just been crazy to have that very consistent theme and it shows you. It shows me, you know, how much of those things that I did. I never thought right about right.

[00:49:51] At how much it impacted those people in my life.

[00:49:54] Carl Lanore: [00:49:54] Yeah. You're not keeping track.

[00:49:56] Chris Duffin: [00:49:56] This will be just such a consistent message, like, right. [00:50:00] Yeah. That's awesome. You need me to take some time out of my day, my week or whatever, to schedule an interview like. If Chris needs it on there. Right. That's how I ended up connecting with my old high school coach.

[00:50:11] He got, uh, uh, interviewed, he came out, he, he came over for that and, uh, And, uh, you know, the same thing he's telling the producer that, and we ended up connecting and, uh, going out for dinner. And next thing you know, I, I, you know, he's hired on in our company, which was kind of a interesting story.

[00:50:32] Carl Lanore: [00:50:32] That's fun.

[00:50:32] We're going to take a quick commercial break. And when we come back, we're going to pick it up. We have some more questions to get Chris to answer then a little bit later in the show, just a little bit beyond the top of the hour. Uh, we're going to be joined by Dustin Wolf to talk about that, uh, acoustic wave technology that I was talking about earlier.

[00:50:49] Uh, so stay tuned. You're listening and watching super Yuma radio. Be right back. This is the superhuman channel, doing reps with the weight of the world.

[00:51:04] [00:51:00] People like to call him the mad scientist of physical culture. We're talking with Chris Duffin and we're talking about fathering children, but more importantly raising boys, because like I said earlier in the show, um, men are under attack in today's

[00:51:20] Chris Duffin: [00:51:20] society

[00:51:21] Carl Lanore: [00:51:21] and it takes. It takes real thought. I can't just stumble through it anymore.

[00:51:27] Like maybe our parents did. It takes real thought to raise boys and this, uh, in this culture today. So I remember going through puberty and I remember rebelling against my father. And I remember he was very kind and gentle. My father was a brute. I used that word specifically. He was a over the road truck driver.

[00:51:48] He was a very, very tough guy. And we lived in a tough neighborhood. And so when I started going through puberty, I, I struck out at him a couple of times, not with my hands, but verbally, you know, [00:52:00] and I remember he would look at me and he just shook his head and he walked away boys in order to search for their own autonomy, they have to rebel against their fathers because their fathers, the first alpha male, they're going to come, come up against.

[00:52:17] And it causes a lot of difficulty and you cast a very big shadow. How will you handle it when your son starts to go through puberty and he starts to maybe not like you so much?

[00:52:34] Chris Duffin: [00:52:34] Yeah. That's a, those challenges are ahead or they're not.

[00:52:39] Carl Lanore: [00:52:39] Yeah, we all got it, brother. We all got it.

[00:52:42] Chris Duffin: [00:52:42] Yup. Yup.

[00:52:42] Carl Lanore: [00:52:42] Yeah.

[00:52:43] Chris Duffin: [00:52:43] Um, I don't know that I have a specific answer other than, yeah. You know, don't as a, don't take it as a, as an approach from obviously. Another man, like you've got to set [00:53:00] your ego aside. You've got to set those emotions or feelings that happen when that happens.

[00:53:08] Normally like it's, this is not the same thing. So you've got to, you've got to just separate that out and realize, uh, you know, you're, you're a father guiding this, this, uh, this boy as he turns, as he turns into a man. Right. And so making sure that you, um, You center yourself and are not in any way letting, uh, emotions of that situation or that moment in time, because you know, you always want to go I'm right.

[00:53:40] And I'm going to show you that I'm right. Like that's. That's what happens when, when, when, when, when we're challenged. And so being able to, to, to separate the, understand that this is just a moment like as a whole, this is a phase and this is the, the effects of what he's going through and where we [00:54:00] need to, and you need to step out of that moment in time.

[00:54:06] Um, I don't know if that a really quick,

[00:54:09] Carl Lanore: [00:54:09] no. Yeah, because it kind of, it kind of goes circle it to the whole thing about the inadequate guy. He's gonna, he's going to strike out on everybody, but you gotta be able to realize my son isn't really angry at me. My son doesn't really hate me, but he's striving to find his own autonomy.

[00:54:29] And in doing so. The Rite of passage is you challenge your father. And, and if you realize that you, you, I would, you know, if I wish I I've asked this question three times and every, every time I, I think of a, a situation with my son, nothing horrible, but I wish I would have said to him, I understand how you feel.

[00:54:50] I had the same feelings when grandpa and I had this dance. And a, and I know you don't mean what you're saying. You mean it right now, but we'll just going to let it [00:55:00] slide for now. I wish I would have just said no,

[00:55:04] Chris Duffin: [00:55:04] I think that piece of, of saying, yeah, I understand. Or that must get, you know, saying whatever that feeling is that they're expressing, saying.

[00:55:17] You know, empathizing with that situation. Right. And you know, this is something it's not anybody that's been through, uh, uh, leadership or change management has had experience dealing with, right. Because it's not just a father, son, this is, this is, this is anyone that has. That are in these positions and people wanting to challenge, uh, you know, authority or changes that are going on around them are gonna encounter these clashes in life.

[00:55:47] And that's why I said, you've got to be able to, to take a step away from your emotions at that time. And again, the person that I didn't have that level of confidence, uh, that isn't strong, uh, you know, [00:56:00] coming from that point of strength that they can go. This, isn't an attack on me. This isn't about me at all.

[00:56:11] Okay. This is, is about them. This is about what they're going through. You can step out and then look at it and feel it from their side. And that's that empathy thing that I mentioned earlier, uh, being able to empathize with where they're at, you can really work through and, and, and that's how, like, you know, that's.

[00:56:32] That's right. That's raising a son, but that's also doing the same thing anywhere in life. I mean, this is the same reason I have. I've had people work for me for 10 or 15 years from multiple jobs over job, over job, and how I've been able to develop people that are leaders, uh, in, in a number of different industries, uh, you know, where I've helped guide that process and them in that is being.

[00:57:00] [00:57:00] Yeah, it's the same thing. It's more personal when it's your son. It's more personal when it's that situation. And it's being driven by some of those biological changes in their body that are happening. Um, and there may be more emotion tied to it or other things from their side, but it's the same process and the same thing that you need to do to be able to pull that off.

[00:57:25] Carl Lanore: [00:57:25] I didn't recognize my own mortality until I watched my father die. I watched him die. And as he was passing, um, I saw the shape of his face, his eyes, his brow. And I saw myself in that bed and I actually gasped. I remember thinking, Oh man, I'm going to, that's going to be me someday, like laying in that bed.

[00:57:48] And there's no a timeout or I want to do over. It's like, that's it. And that really. Um, affected me. I was very depressed for a couple of years. I couldn't [00:58:00] sleep. Right. And then I embraced my own death. I actually do death work. I do it regularly. Believe it or not. And, and I started to teach my son about this too, because I didn't want him to reach a point in his life where I pass away.

[00:58:15] And now he's derailed for a few years. What about you? Do you think that you would, um, have it, um, Have a way to have this discussion with your son and say, Hey, this is going to happen to you. And here's what you need to do.

[00:58:32] Chris Duffin: [00:58:32] Yeah, absolutely. So, you know, for me, let me talk about my father and my stepfather's passing first.

[00:58:39] Cause it had a profound impact on the way that I live my life today. Uh, and that is my, my, uh, my father passed away. Uh, Is sitting on his couch and there was no one else in his life. Like I, I was it [00:59:00] and, and I'd never even lived with him. I visited once a year. And, uh, uh, it was the way I found out about it was I was sitting in a locker room in the gym, just finished off a workout, getting ready for Christmas break.

[00:59:20] Okay. And, uh, last day it was the Friday. Get my workout looking forward to the next couple of weeks off. And I get this call from a sheriff down in California and he's like, Hey, um, regrets, Italia, your father's passed away. It happened actually a couple of weeks ago. And we have been struggling trying to get ahold of anyone in the family to come down here and take care of it because there is no one else.

[00:59:49] And we finally been able to make contact with you and, uh, and we need you to come down here, take care of his effects. And, uh, and so, so I did [01:00:00] that the very next year, I'm sitting in the same locker room. And finished up my workout. It's on a Friday last day before Christmas break, man, I'm looking forward to a couple of weeks off.

[01:00:14] Can I get a call from a share in central Oregon? And it goes, your stepfather has passed away. And we know that you're not his biological son, but our understanding is you're the one in the family that takes care of things. So we need you to come over here. Close up as effects. And, uh, so I did, it was a little surreal, but the, the thing that was interesting, there is, there was no one else.

[01:00:43] There was no Mark that these guys left on the world. Um, they, all they did is, you know, all that was, there was me for my father and me and my three sisters for my stepfather and a lot of mixed bag of emotions about the [01:01:00] impact that they had on us. Right. So, and that, you know, so for, for my stepfather passing away, there was no funeral for my father passing away.

[01:01:10] There was no funeral, uh, because there just wasn't. That reach or impact. And that's, I'm like I can't live my life that way. I need to know that I've touched people, that I've changed people that I've left my work on this world. And that's what I do. And that's how I live. And it's made a huge impact on me and I've come close to death several times in my life.

[01:01:41] I've looked death in the face. We don't need to get into those stories here, but I'm comfortable with death because I know that in my life I have done everything that I can to live. In that fashion I've left nothing, no [01:02:00] stone unturned. I haven't, I have no regrets. I don't have a bed to lay on and going, man, I wish I'd done this thing that I'd always done.

[01:02:07] I wish I'd lived. I wish I hadn't worked, spent so much time at work. I've made work my passion. And so that I love doing what I doing and it's the way that I live in this world. I don't have anything. And so that conversation is my, with my, with my son is, is basically that it is that. Hey, you know, this time is coming, but I don't, I don't want you to feel sad for me because I've done everything that I want to in this world.

[01:02:38] I've pushed and challenged myself every day, every month, every year I've left. Nothing that I haven't wanted to do. I didn't chase, not. So I am happy with where I'm sitting now and what I've accomplished. There's nothing, no other way I would have lived or nothing else that I would have [01:03:00] done. That's the only thing that you can do for me is to live the same way yourself.

[01:03:08] Yeah.

[01:03:09] Carl Lanore: [01:03:09] Last and final question. When you're gone, how do you want your son to finish this sentence? My father was.

[01:03:27] Chris Duffin: [01:03:27] My father was a legend.

[01:03:30] Carl Lanore: [01:03:30] Yeah. And you are that's appropriate. That's appropriate these, um, these, this was a great interview. And especially because I'll use the word colorful, how colorful your, your beginning of your life was. Uh, we can call it colorful now because you turned out great. You know, he could have gone either way, but, uh, this is, this has been a wonderful interview.

[01:03:55] I want to thank you for sharing, [01:04:00] you know, this, this part of yourself with the audience, Chris, I really appreciate it. Did some fathers out there, or wouldn't be new to be fathers or soon to be fathers or someday fathers, or maybe even some existing fathers they'll change the way they're doing things. And incorporate some of the things that you talked about today on the show.

[01:04:20] Thank you so much, Chris. Really,

[01:04:22] Chris Duffin: [01:04:22] uh, been a great discussion and joy talking with you again, and

[01:04:25] Carl Lanore: [01:04:25] we'll talk again. We'll let's not, let's not wait five years next.

[01:04:28] Chris Duffin: [01:04:28] How about that? Let's not do that. Okay.

[01:04:31] Carl Lanore: [01:04:31] I take care of brother.

[01:04:32] Chris Duffin: [01:04:32] Take care. Alright, bye.

[01:04:33] Carl Lanore: [01:04:33] All right, we're going to take a quick commercial break. And when we come back, we're going to talk about, uh, technology.

[01:04:41] Uh, I called around this morning. It's funny. Uh, just this morning, I called some of the men's clinics in my area in preparation for this discussion and found out what they charge to offer this therapy to men. And this therapy works. This is the first of [01:05:00] an Israeli scientists published a study. We're going to talk about in a minute.

[01:05:05] And he said that this may actually be the first therapy that actually. Fixes ed doesn't mask the symptom. Doesn't do something to just get you through the next hour of sex, actually reverses the aging of your penis. Think about that. We all talked about anti aging. The little man wants to be anti-age too.

[01:05:28] We're going to talk about it. We come back in just a couple of minutes, so stay tuned. Let me get the, uh, the exit screen set up here and we'll be right back with more superhuman radio. Stay tuned.

[01:05:50] welcome back to superhuman radio. We have a really interesting discussion. We've done shows about erectile dysfunction in the past, [01:06:00] but we didn't talk about this particular technology because it really wasn't available here in the United States. When I did that show. Uh, we're joined by Dustin Wolf.

[01:06:11] Dustin Wolf is the Robin hood of erectile dysfunction. I'm going to tell you why I say that in just a second. So in preparation for today's show, I, I called a couple of clinics here in Louisville, and they're very reluctant to give you any information over the phone. They want to get you in there. Let the doctor evaluate you, blah, blah, blah.

[01:06:30] But. I have a couple of friends who are physicians who send clients to these men's clinics. And so I called them, uh, one of them, my good friends, dr. Paul. I said, you know, what do they charge a session for this acoustic, uh, shockwave therapy? Uh, $500 a session. Boom, that's the minimum $500 a session. How many sessions is a guy have to go to.

[01:06:56] To see the changes and keep in mind. [01:07:00] Dr. Paul told me that everybody he's sent to this one clinic was fixed. They didn't have one guy come back and say, dr. Paul, I spent $3,000 and it didn't work minimum of six sessions, 12 usually. And sometimes for some guys who maybe they've had erectile dysfunction for a long time, because they've got diabetes and a bunch of other problems, it could be as many as 20 sessions at 500.

[01:07:25] Dollars a session. So we're talking about a low of three to a hundred. I have $10,000. Now here's the best you continue to have type two diabetes. The plaque is going to build up again, maybe in a few years. So you find yourself back at the clinic, plunking down another $3,000. It's. And so the reason I say Dustin Wolf is the Robin hood of erectile dysfunction is because he has patented a device.

[01:07:55] And believe me folks, I know his story before he even became a sponsor. [01:08:00] The industry tried to stop him from coming to market with this product because they knew, Oh my God. If people have these devices in their homes, I'm going to pay $500 a session anymore when they can get a D the device for just a little bit more than one session, why would they do that?

[01:08:17] So take from the rich and give to the poor. His Dustin will pay doing Dustin.

[01:08:23] Dustin Wolff: [01:08:23] I'm doing fantastic. I appreciate you having me on the show. Carl,

[01:08:26] Chris Duffin: [01:08:26] of course, happy to be here.

[01:08:27] Carl Lanore: [01:08:27] This is a really

[01:08:28] Dustin Wolff: [01:08:28] good,

[01:08:30] Carl Lanore: [01:08:30] well, this is an important discussion because if a man can't get an erection, it doesn't mean his libido went away.

[01:08:37] And one of the most frustrating things in the world would be to walk to have sex, but not be able to have sex. In fact, they did a study with monkeys. Dr. Judy,  used to come on my show. She's the am radio therapists, a psychologist. She adopted Judy show and she used to come on my show all the time. And so we talked [01:09:00] about we, whatever.

[01:09:00] Well, she used to come on the show, we've talked about sex and sexuality and stuff like that. She talked about a study where they took, uh, a bunch of monkeys. I forget, what, what, what kind they could have been chimpanzees maybe. And they put basically a chastity belt. On the females. So the males couldn't have sex.

[01:09:21] Dustin Wolff: [01:09:21] Okay.

[01:09:22] Carl Lanore: [01:09:22] And in as little as six weeks, They, the males became so violent. They were killing each other. Think about that. Look at society today. There's a lot of guys that aren't having sex. Obviously they were killing each other. They were killing the females as soon as they took the chastity belts off. And it was kind of like a diaper for them.

[01:09:42] It was a diaper that bolted on and the males were able to start having sex. Again, all of those psychological effects went away. All of the violence, subsided

[01:09:53] Chris Duffin: [01:09:53] aggression. Of

[01:09:55] Carl Lanore: [01:09:55] course. So imagine being a guy, being a guy 40, 50 [01:10:00] years old, you still want to have sex, but you can't. And if you have a heavy plaque in the, um, what is the spongy part of the penis called?

[01:10:10] The something callosum? The, uh,

[01:10:13] Dustin Wolff: [01:10:13] um,

[01:10:15] Chris Duffin: [01:10:15] that's a question for my match from

[01:10:17] Dustin Wolff: [01:10:17] dr. Paul. Thompson's our medical director. It's the, uh,

[01:10:20] Carl Lanore: [01:10:20] It's not the Corpus callosum. It's the cavernosa Cutco Corpus, Kevin OSA, the Corpus cavernosa. The spongy material is tissue inside the penis that filled with blood that makes it a rect.

[01:10:33] So if you have so much plaque in there, Cialis Viagra doesn't work. And for some of these guys, even the, uh, uh, the, uh, the prostate gland and injection doesn't work because there's no way for blood to get in there. It's all, all the blood vessels are filled with plaque,

[01:10:53] Chris Duffin: [01:10:53] right.

[01:10:53] Dustin Wolff: [01:10:53] And that's exactly what happens.

[01:10:55] It's the same plaque that builds up on our teeth. Right. So it it's I tell these [01:11:00] guys, you know, the same thing over and over again, you know, uh, a therapy like this is so cool and so revolutionary, so disruptive because there's no downtime, there's no side effects and we'll get into how, uh, you know, this device came to the market in a few minutes, but it's really the plaque.

[01:11:14] That is the primary cause. Of erectile dysfunction in men. And even if you don't have either and, you know, plenty of guys that don't and still buy this, it just makes you better because it keeps the plaque down. It takes that microplastic and, and basically, um, it gets it out, build up the blood vessels in the penis.

[01:11:32] And I mean, we have guys that buy this device, they're in their twenties because they're, they're like, Hey, you know, I'm a nine out of a 10 or I'm, you know, I'm a 9.5 out of a 10. I just want to be a 10. And I heard that this would make you. Better in bed. And it does when it does it, you know, we have over a 90% success rate, but the micro plaque that builds up in the blood vessels is the real reason why guys start to get ed and eventually guess what guys, you know, all of you guys out there like, Oh, I'll just take a pill.

[01:11:56] Eventually

[01:11:57] Chris Duffin: [01:11:57] that stops working

[01:11:58] Carl Lanore: [01:11:58] work. Because, because it doesn't, if you [01:12:00] can't get blood into the penis, it doesn't matter how many Viagra you take. Blood's not getting in there. So the, the, the Israeli study showed. That this, and this has actually been shown. So, so orthopedics, uh, doctors use this, they'll use it on your spine if you have spinal problems.

[01:12:20] Um, I'm trying to think who else uses cardiologists use this technology to increase blood flow? When you have problems with blood vessels and veins.

[01:12:29] Dustin Wolff: [01:12:29] Podiatrist for plantar fasciitis. Cause it damages the issue for the fostering of angiogenesis, which is the growth of new blood vessels. And that's exactly what this is and

[01:12:38] Carl Lanore: [01:12:38] that's, and that's, so that's the magic.

[01:12:40] So it's not just the fact that it's getting rid of the plaque, but it's actually creating a new blood vessels. So the penis can become more engorge, but more so than what you were born with. Think about

[01:12:52] Dustin Wolff: [01:12:52] that, right? Well, we have, so, and this happens to all of us, the blood vessels all over the body starts to weaken, [01:13:00] well, the two areas in the body where the blood vessels are the smallest and the weakest or behind the eyes, which is why our eyesight goes.

[01:13:07] Sometimes at a young age and in the penis, the blood vessels are tiny. So what happens is these blood vessels start to weaken and collapse. Forget is let's just say you don't have diabetes. You don't have high blood pressure and these other issues. Guess what your blood vessels right now? I don't care if you're 30, 40, 50, 60 years old are weakening and they will eventually collapse.

[01:13:25] What this technology does is not only clear up in micro plaque. Like you said, the second thing that it does is it, it, uh, it causes what's called microtrauma. So all you guys out there that go to the gym, you all understand that, right? What are we doing in the gym? Right. We're causing microtrauma for, uh, the fostering of being an angiogenesis, which is the growth of new blood vessels.

[01:13:43] So that's why your muscles get bigger. Right. So think about this as a type of, um, a therapy that you could do in the, in your own home. Uh, My partners hate when I say this, but it's like taking your penis to the gym. It will literally, it is it's, it's like bench press for your peanuts.

[01:13:59] Carl Lanore: [01:13:59] Like

[01:14:00] [01:14:00] Dustin Wolff: [01:14:00] they would want to say, but I'm a, I'm an everyday.

[01:14:03] You know, I'm an average, Joe, and I'll give you my background in a few minutes, but that's how I kind of like to describe this type of amazing treatment. So we're trying to guys have ed. I worked on guys that don't have ed. It just makes them better. Are biomarkers all these guys out there and there's no downtime and there's no side effects.

[01:14:18] Like you said, you know, there's, this is, this has gone back 20 years. It's widely used in Europe and hardly anybody in the U S even knows about it right now.

[01:14:26] Carl Lanore: [01:14:26] Well, so, so, so I want, I want to, I want to mention something. So I asked my buddy, dr. Paul. I said, Paul, I said a guy's paying three to $10,000. He says, absolutely.

[01:14:37] He said, they've tried Viagra. It doesn't work for them. They've tried the injection. It doesn't work for them. They have no alternative. He said, Carl, he said, a guy will pay anything to be able to have an erection and have sex again, once they're in that stage of life where they can't have an erection.

[01:14:55] Dustin Wolff: [01:14:55] Anything, so, and it's, and it's interesting because that price point is very, [01:15:00] so how the Phoenix came about was about four years ago, five years ago, I started an age management clinic in studio, city, California, and acoustic wave or shockwave therapy for the treatment of ed and just improved sexual performance in general, uh, was one of our biggest hits.

[01:15:17] Like we, we, we did a ton of it and we still do a ton of it. In fact, uh, the clinic is called the Novis and the aging centers in studio city. Or just to paint a picture, give you some background on how this actually came, uh, you know, to the world. Was after about six months of doing this type of therapy, I saw how incredibly effective it was.

[01:15:34] And there were no side effects and there's no downtime. You guys can go home and have sex. Right, right. But the problem again is the cost, right? Actually there's three reasons why guys don't Cohn come into clinics like mine and get this done. One. You know, it's a minimum of $3,000, sometimes six, $10,000 per a finite amount of treatments.

[01:15:52] That's the first one to the shame and embarrassment factor. What guy wants to walk into new clinic and talk to a pretty girl at the front desk and say, [01:16:00] I'm here to treat them right. We were told his function, no one wants to do that. Right. And then, and then the third major issue is that the proximity to a clinic like mine, because it's, this type of technology is relatively new to the U S even though it's been used in Europe for 20 years is the proximity to a clinic like mine.

[01:16:15] Right? So even if a guy had the money, wasn't ashamed, he lives 500 miles away from my clinic. Right. You think he's going to take time off at work? I mean, if you guys will do a lot of things, but try to get somebody to take time off of work, right. And now they're not feeding their family, they're driving 300 miles a pop.

[01:16:29] It just doesn't make sense. It's not realistic. So. After about six months of doing this type of treatment in the clinic, um, I quickly figured out it's not rocket science is that, you know, for every hundred guys that would call the clinic, they would get all hyped up. You're like, yes, I want to do this. I'm gonna do this.

[01:16:43] How much does it cost? Oh, it's a minimum of $3,000. Like, right. So I like this. This is a one, one person

[01:16:49] Chris Duffin: [01:16:49] type of thing.

[01:16:51] Carl Lanore: [01:16:51] And those are the guys who had the courage to call the clinic for every

[01:16:55] Dustin Wolff: [01:16:55] guy that has the

[01:16:58] Carl Lanore: [01:16:58] guy that had the courage to call the clinic. [01:17:00] That's 10 guys sitting back and just being miserable.

[01:17:02] Dustin Wolff: [01:17:02] Yeah. Just suffering in silence is what we like to call it. And you don't have to do that anymore. So, um, about. Three years ago, almost three years now, the day a guy walked in my clinic who ultimately became the inventor of the technology inside of the Phoenix, which produces the exact same energy signature as the big medical grade expensive devices do used in clinics all over the world.

[01:17:24] Right. We calibrated the Phoenix to put out the exact same power, exact same technology, the exact same acoustic wave walks into my clinic. And I explained to the issue of the, you know, it's a rich guy's game. That's embarrassing. And the proximity to clinic. And come to find out he was an inventor

[01:17:41] Chris Duffin: [01:17:41] and you know,

[01:17:42] Dustin Wolff: [01:17:42] we've gone through 27 prototypes, uh, in the last two and a half years.

[01:17:46] Just perfect backing the technology, perfecting the technology. Perfect. And in between that doing clinical trials, because I own a clinic that does, so I had 500 guys immediately raised their hands as volunteers. You know, when I put an email out like, Hey guys, we're [01:18:00] coming out with this incredible technology, you know?

[01:18:02] Uh, would you like to come in and participate in a clinical trial for free? And of course, every one of them said, yes, So they were beating the door down. So we had, you know, we had clinical trials and we have all the data and we actually started putting this out in the marketplace about six months ago, and now we're shipping all over the world.

[01:18:18] So it is really, truly an incredible device. We own all the patents on it. We had several patents issued in the U S right now we have several patents pending worldwide. And it's a, it's truly a very disruptive

[01:18:30] Carl Lanore: [01:18:30] and Forbes interview,

[01:18:33] Dustin Wolff: [01:18:33] a billion dollar technology.

[01:18:36] Carl Lanore: [01:18:36] You guys were going to come to market like last year, I want to say, but yeah.

[01:18:41] Yeah, but then, but then big, big med came after you. And like the docs were like, wait a minute. We just, we just invested. We just invested 160,000 in this machine.

[01:18:52] Dustin Wolff: [01:18:52] Oh, yeah, no, I, if let's put it this way, think about what Netflix did, the blockbuster they came in and they ate their lunch with new technology and [01:19:00] else wants to refuse to, um, to evolve.

[01:19:02] Right. And, and, and Netflix just buried them. Now. I'm not saying that that's what I want this. Product to do, because it can be complimentary to in-clinic treatment. But what happened was, as soon as all these huge Mino ed clinics found out, you know, what we were doing, what we're up to, they immediately saw it as a threat.

[01:19:18] And then we ended up in this youth lawsuit. Fortunately, it's all behind us now, you know, but it wasn't, they weren't suing us because, you know, they, they, they weren't scared. They were as soon as because they were too. Right. So the bottom line is it's all past us now. And,

[01:19:30] Chris Duffin: [01:19:30] uh,

[01:19:31] Dustin Wolff: [01:19:31] I mean, you go to the website, you can see all the amazing reviews I get.

[01:19:34] We're just changing lives every day. It's really cool. It's great to make money, but I'll tell you what, when you're actually having such a positive impact in someone's life, right. It just it's, it's such a good feeling and that's, that's real and

[01:19:46] Carl Lanore: [01:19:46] that's okay. And I want to, I want to talk, I want to talk to, excuse me.

[01:19:50] I want to talk to people in the audience who don't have Frank and D. Okay. And I'm not talking about you. I'm not talking about your buddy, Frank, [01:20:00] I'm talking about you don't have erectile dysfunction. You, you still get an erection. You know what I'm talking about. When I say, when you were in your twenties, you'll girlfriend could touch you and you were fully erect that, and as you got older, yeah, it takes a little bit longer, a little bit more foreplay, a little bit more making out, and it doesn't want to, and then there's even the times where you're exhausted and you start to get interaction and you realize it's not happening.

[01:20:28] And it just kind of goes away. And this is just the aging of the penis. Like any of them, part of your body, that ages. And it just doesn't function like when you were young, but the difference between this and other parts of your body, if you can go directly and work on it, because it's right there, it's this appendage that you can hold in your hand and apply this device to.

[01:20:49] And I just want to just want to talk about one thing. So yeah, this, uh, this, um, dr. Ilan Grunewald, uh, from. [01:21:00] Israel published a study in 2014 or 13, I think it was. And he said, unlike other current treatments for ed, all of which are palliative in nature, L I hyphen E SWT is low intensity, extra corporal, uh, shockwave therapy is unique in that it aims to restore.

[01:21:23] The erectile mechanism in order to enable natural and spontaneous erections, they did double blind placebo studies. They found that it works now. I'm sure that people say 90% because they want to be careful because it's going to be a nonresponder out there. Right? How sure do you see non-responders.

[01:21:46] Dustin Wolff: [01:21:46] Listen, there are so non-responders, you know, I like to think it's maybe less than four to 5%. That's what we see. But you got to remember the non-responders are guys that are, you know, they're obese, right? They're longtime [01:22:00] diabetics and smokers. They drink too much, you know, for any relatively healthy guy.

[01:22:04] This thing is incredible and you will get amazing, uh, you know, responses from it. But look, you know, if you're a diabetic and you're 80 pounds overweight and you smoke, man, you got bigger pumps. You're not gonna, I'm

[01:22:13] Carl Lanore: [01:22:13] just going to say you probably shouldn't be having sex. Cause you'll probably struggle.

[01:22:18] I'm gonna try to watch your

[01:22:19] Dustin Wolff: [01:22:19] diet, stop smoking those types of things. So generally speaking, once in a while, we'll get a nonresponder. And it happens in the clinic too, but they have, they have other major health issues. They're heavily medicated or they're depressed these other types of, but relatively healthy guys.

[01:22:34] Guess what? You know, we, we hit the nail on the head every single

[01:22:37] Carl Lanore: [01:22:37] time. So this is a picture of it that I have on the screen right now. I'm going to try to make it a little bit larger. It looks like a rocket ship. Now it does, it looks like a rocket ship. And the name of your company is launch medical, right?

[01:22:50] Dustin Wolff: [01:22:50] It's launched medical. Yeah, that was, that was all by design. Um, the, the rocket was, uh, the, well, the rocket is the rocket. Um, it had to be renamed because of legal issues, [01:23:00] uh, to the Phoenix, but, uh, it just so happened that it worked out the way that the software in the circuit board inside, uh, works the way.

[01:23:07] The only way we could fit it into the device was to build a case around it. And it just so happens. It came out looking like a rocket. What was it called? The Phoenix, which is like rise again.

[01:23:17] Carl Lanore: [01:23:17] And I caught that when I, when I heard the name. So yeah. How much, how much, how much is the, how much is the Phoenix.

[01:23:25] Dustin Wolff: [01:23:25] So right now, the Phoenix is seven 49, seven or $49. And you know, when, when you look at, you know, what the, what the device provides and you compare it against these clinical treatments, um, it it's in

[01:23:37] Carl Lanore: [01:23:37] one treatment, the cost of a cost of one treatment. You have a device that not only you can fix your own problem, but more importantly, you can keep it maintained.

[01:23:48] You can use it every so often. Yeah,

[01:23:51] Dustin Wolff: [01:23:51] we have guys, that'll do the protocol of 12 treatments. They'll take a break and then they'll use it once a week or a couple of times a month after that, just to, again, guys, this is like, it's like exercises, [01:24:00] like working out, right. It's keeping the plaque down, keeping it away and growing new blood vessels all the time.

[01:24:05] And the response has been incredible. We have guys sending us videos from all over the world, not actual videos, but you know, video reviews and they're just there. So grateful it's it's, it's been a pretty amazing ride and we're just scratching the surface. I mean, no one even knows about this yet. Let alone the technology itself.

[01:24:22] Carl Lanore: [01:24:22] And just for the record, for those of you watching or listening today, uh, as I said before, clinics charged $500 a session and you need between six and 12 sessions to see any results, but you can actually get this where the hell is that I had another banner ad here. It just disappeared. Here. It is. You have, um, if you go to the website that URL SHR network.biz/phoenix, and for those who don't know how to spell Phoenix, it's P H E N I X, and you have to code it and use the code.

[01:24:54] SHR you'll save $50. So instead of seven 49, it'll be six [01:25:00] 99.

[01:25:00] Dustin Wolff: [01:25:00] In other words, exactly

[01:25:01] Carl Lanore: [01:25:01] for the, for the price, for the price of a single session, you can have this device and fix your own problem in the privacy of your now I will tell you this about it. Yeah. It's noisy. It's loud, but it's producing a lot of energy and it's producing a lot of energy.

[01:25:17] That's what, that's what acoustic shock

[01:25:19] Dustin Wolff: [01:25:19] of energy. Yeah. Yeah. I just thought just so the audience understands out there. When we say shock wave, it's not electricity. It's a sound as a therapeutic low. Dosage Soundwave, right? That is specifically designed to remove plaque

[01:25:34] Chris Duffin: [01:25:34] and to build new blood vessels.

[01:25:35] Dustin Wolff: [01:25:35] Now, when you hear shock, lets

[01:25:37] Chris Duffin: [01:25:37] you know, doctors 30 years ago named

[01:25:39] Dustin Wolff: [01:25:39] it low intensity, extra corporal shockwave therapy.

[01:25:41] I don't know why they call it that, but it is a, it is a true acoustic wave, uh, which is actually what causes the microtrauma clears a

[01:25:48] Carl Lanore: [01:25:48] pocket. Right. And acoustic means you can hear it. And that's why I say it's noisy. It makes us, it makes us great. Yeah. Yeah, so you gotta leave. You gotta let you go wife in on it that you're going to [01:26:00] use it because otherwise she's going to come into the room.

[01:26:03] And you're going to have your little man in your hand and this thing, and it's going to be making all this noise. You're going to think, Oh my God, you've gone crazy now. Right?

[01:26:10] Dustin Wolff: [01:26:10] It's crazy. Exactly. We have a lot of guys that still to this day, you know, don't want their partners to know what they're doing, but I highly advise honesty is always the best policy.

[01:26:19] But if you need privacy, you definitely want to wait until your allowance.

[01:26:23] Carl Lanore: [01:26:23] Yeah. Yeah. Don't turn it on upstairs and she'll come running up the stairs. It's easy

[01:26:27] Dustin Wolff: [01:26:27] to use it. We have instructional videos was once you buy it, it comes with a postcard on the inside. Thanking you for your purchase. It says, go to this website for instructional videos and officer comes with a booklet and shows you how to use it.

[01:26:38] It's very simple. We designed this so that anybody, anybody could understand how to use it. And guys, just because this was originally offered. In a medical clinics only don't let that intimidate you. It is so

[01:26:49] Chris Duffin: [01:26:49] easy. In fact,

[01:26:50] Dustin Wolff: [01:26:50] after treatments, after some of that, to this day, I still own the clinic and we still do a lot of this in my clinic.

[01:26:57] You know, these guys are like that. That's that's it. That's how [01:27:00] easy it is. Anybody could.

[01:27:01] Carl Lanore: [01:27:01] And you know, I gotta, I gotta, I gotta tell you, I got you don't really think you think to yourself, is this really doing something because it's so easy to use, you know, It's like easy, like imagine if you had a magic marker and you will write it on the top of your, of your Johnson, that's it.

[01:27:16] You just wait and it, and it move at a certain speed, but it has these lights. That you have the blue light that you follow.

[01:27:25] Dustin Wolff: [01:27:25] I called them running my lights. They're there, the software that's designed inside of this technology. So easy. We wanted everybody to understand how to use it. And it shows you how fast the pacing should go down with your app.

[01:27:37] It shows you where to put it on the show. It's so simple. And once you do it, a couple of times, you're like, Oh, I got this

[01:27:42] Carl Lanore: [01:27:42] now. Have you had, have you had anybody buy it and say it didn't work for me? I mean,

[01:27:48] Dustin Wolff: [01:27:48] we've sold. Thousands and thousands of thousand units, you know, we do get, we do get a few guys here and there that's a, Hey, this thing he's not really doing much.

[01:27:56] Or I'm like, okay. So we, we will call them and say, okay, how are you using it? This and that. [01:28:00] And a lot of times it's just an, uh, an error in

[01:28:02] Chris Duffin: [01:28:02] usage.

[01:28:03] Dustin Wolff: [01:28:03] They're not applying enough, then maybe they're not applying enough pressure. Or we recommend using a vacuum pump in conjunction. Uh, with the, the, the treatment protocol, because it helps supply a rich oxygenated blood flow.

[01:28:15] But yeah, I mean, look, you know, nothing is, you can't ever claim anything as a hundred percent, but yeah, we have a web of mid 90% success rate and, you know, there's real reviews on our website.

[01:28:26] Chris Duffin: [01:28:26] Listen,

[01:28:26] Dustin Wolff: [01:28:26] I can tell, I can tell you until I'm blue in the face all day long, this thing's incredible. It works, but don't take my word for it.

[01:28:31] The read, all the stuff these have been done in the last 20 years, go to the website, look at the look at the reviews, which are very real.

[01:28:36] Carl Lanore: [01:28:36] The vacuum pump is a legit device. A lot of people like to make jokes about it because they put it in movies and stuff like that. But the vacuum pump works. It does provide the men with mild erectile dysfunction.

[01:28:48] It doesn't provide some value. Is it wise to pump first and then use the Phoenix?

[01:28:55] Dustin Wolff: [01:28:55] Yeah, we have plenty of guys. Well, what we recommend is you pump try to pump after immediately [01:29:00] after we have a lot of guys out, I pump right before, right. To fill the shaft up with rich oxygenated blood, and then they'll start using the Phoenix and this is where they get better results.

[01:29:08] So, you know, one thing to throw out there is everybody's, body's a little different, right? And everybody's response is a little different. Um, but some guys they'll pump first and then they'll do the Phoenix and, you know, we recommend using that. And then, and then you take a break after you're done with your six to 12 treatments and that just maintenance afterwards, you know?

[01:29:24] So

[01:29:25] Carl Lanore: [01:29:25] how far apart? Okay. How far apart, if you're going to do the six to 12 treatments, do you do them daily, weekly? Do you do them, how often do you do them?

[01:29:34] Dustin Wolff: [01:29:34] So check this out. Um, again, the benefits of me owning the clinic in Southern California is we've done more shockwave treatments than any other clinic in the

[01:29:43] Chris Duffin: [01:29:43] country.

[01:29:43] You can imagine there's just a

[01:29:45] Dustin Wolff: [01:29:45] concentration of wealth down

[01:29:46] Chris Duffin: [01:29:46] there. Um,

[01:29:47] Dustin Wolff: [01:29:47] but again, we don't want to serve the 1%, uh, alone. We want to serve the other 99 as well. Um, so I knew, and my partners knew, and the engineers knew early on that, you know, how guys are, if a little is good, a lot is much [01:30:00] better

[01:30:00] Carl Lanore: [01:30:00] right

[01:30:01] Dustin Wolff: [01:30:01] now.

[01:30:02] Let me throw this out there. So we have built into the software safety mechanism. Now I'm gonna throw this out there first. Do you guys walk into the gym and do bench press every single day for six months? Hell no. The tissue doesn't have time to recover. Right. So what we did was we installed and wrote into the code at 36 hour cap period.

[01:30:20] Right? So once you use it guys, that's it. We lock you out for 36 hours and it's for your own benefit, get results.

[01:30:26] Carl Lanore: [01:30:26] Brilliant.

[01:30:27] Dustin Wolff: [01:30:27] Otherwise you're defeating.

[01:30:29] Carl Lanore: [01:30:29] So every, so once, so once every 36 hours.

[01:30:33] Dustin Wolff: [01:30:33] Once every 36 hours for six to 12 treatments, take a break. It's up, it's up to you again. Everybody's, body's a little different, take 30, take two weeks off.

[01:30:40] 30 days off. And then, you know, maintenance after we have some guys, it usually once a month we have some guys that use it once a week. Whereas some guys, they use it on Friday night. Cause they've got a big weekend come in, you know?

[01:30:50] Carl Lanore: [01:30:50] Yeah. But then, but does that make sense, like you would, if you, I can't imagine it gives you immediate results because it's.

[01:30:57] It's predicated on [01:31:00] breaking up the plaque, which means blood flow. You have to pump to get the plaque out. Number one, but number two, you want that angiogenesis to take place angiogenesis take place, which takes days. So you'd probably want to use it on a Wednesday. If you have a big weekend,

[01:31:15] Dustin Wolff: [01:31:15] again, everybody's a little different.

[01:31:17] So when I see the Friday night, those are like, biohacker younger guys in their twenties and thirties. They respond like that. You know, and, and most guys,

[01:31:25] Carl Lanore: [01:31:25] those young guys, those bastards,

[01:31:28] Dustin Wolff: [01:31:28] I wish I was 25 again. Um, but yeah, exactly what you just said. It does take, you know, three, four or five treatments for you to really start noticing, you know, a considerable difference.

[01:31:39] But you know, when you get two or three weeks into the same year and you follow the protocol as instructed, right. Um, in the video and in the, in the booklet now it's, it's just a game changer. Now you say game changer. Or life-changer because that's what we hear from

[01:31:52] Chris Duffin: [01:31:52] a lot of our customers.

[01:31:54] Carl Lanore: [01:31:54] So just to reiterate, you save $50.

[01:31:57] If you go to SHR [01:32:00] network.biz/phoenix, F a P H O E N I X. And this is a bargain at seven 50. When you compare it, like I had to call around today to see, like, what do people really charge him? If you $3,000 is the minimum to go to one of these clinics, 3000, you can buy this for seven 50. Well, and save $50 using the SHR network.biz/phoenix and code SHR.

[01:32:26] And have it for how long does it last? Like, that's it.

[01:32:30] Dustin Wolff: [01:32:30] But yeah,

[01:32:30] Carl Lanore: [01:32:30] before,

[01:32:31] Dustin Wolff: [01:32:31] before we wrap up here, I wanted to throw it out there that. Um, you know, the earlier prototypes, you know, when you get 10, 15, 20 any, uh, sessions in it, something would break, which is good. Cause we were able to go, you know, reverse engineer and fix it.

[01:32:44] And then, so we, this thing up to be stronger, stronger, stronger, more durable, durable Dover over the last three years. Where is that? Now my engineers can't even break them. Cause we still do that load testing. We want to know what's going on with our product. Right? So now my engineers can't even break them.

[01:32:57] They get hundreds of sessions, hundreds of sessions in, [01:33:00] so multiply that times 500 bucks. Yeah, you get a hundred treatments out of this. That's $50,000

[01:33:05] Chris Duffin: [01:33:05] worth of medics.

[01:33:06] Carl Lanore: [01:33:06] Yeah, this is, this is really wonderful. This is really exciting. I love it. When people bring something to market that makes it available for the masses, that's something of real value.

[01:33:21] Yes, this was a real

[01:33:23] Dustin Wolff: [01:33:23] bad. I'll tell you my partner, John Hoffman, I'll borrow this one from him. He likes to say that we're democratizing erections.

[01:33:30] Carl Lanore: [01:33:30] I like that. That's good.

[01:33:33] Dustin Wolff: [01:33:33] Okay. Well, we have a great team. You know, everybody on my team that's gotten us to this point really believes in what we're doing and we see it changing lives every single day.

[01:33:41] And we're just, again, we're just scratching the surface on this. We're super excited to know, come on shows just like there's an end and get the word out.

[01:33:48] Carl Lanore: [01:33:48] Yeah, yeah, no, this is, this is really great. And I have one and I am actually going to start using it because who doesn't want a better erection? I mean, really

[01:33:59] Dustin Wolff: [01:33:59] everybody [01:34:00] does.

[01:34:00] I don't care. Like, you know, anybody you ask any guy, do you want a better erection? And they're going to say yes, even if they say, Oh, no, I'm fine. Guess what? I'll try it. We have a lot of guys that are like, Oh, I don't need that. I'm like, just try it. Right. We'll talk to a lot of, you know, uh, uh, you know, big, uh, big partners and they try to, Oh my

[01:34:19] Chris Duffin: [01:34:19] God.

[01:34:19] Carl Lanore: [01:34:19] Yeah,

[01:34:19] Dustin Wolff: [01:34:19] because what happens is. Father time slowly turns this dial down on us, right there, the dimming switch, right. Slowly, slowly, slowly. And it happens so slowly that you don't notice it anymore. You know, the fact is if you're not 18, you're not 18. Right. So again, we have a lot of guys that are, I don't need that.

[01:34:36] I'm a 10 out of a 10. I'm like shut up and try it. And then they'll call me in three weeks and be like, Oh my God, you were right. It made things better. So, you know, it improves sensitivity, spontaneity. Uh, the studies showed that it, uh, reduces the refractory time, which is the time, you

[01:34:52] Chris Duffin: [01:34:52] know, between

[01:34:53] Dustin Wolff: [01:34:53] erections and intercourse.

[01:34:55] So again, don't take my word for it. Read all the studies they're on our website. They're not, they're [01:35:00] not big urology groups have been studying this for the last 20 years.

[01:35:04] Carl Lanore: [01:35:04] It's great. I love it. And I'm going to play with it. Listen, thank you for being a sponsor and thank you for coming on the show today.

[01:35:12] Chris Duffin: [01:35:12] I lose you.

[01:35:13] Dustin Wolff: [01:35:13] Sorry. Last year. Hold on. Can you hear me? Okay.

[01:35:15] Carl Lanore: [01:35:15] Wait, hear me? No. Well, let me turn this off. We're over. Can you hear me?

[01:35:26] Dustin Wolff: [01:35:26] Oh, you got a lot of technology?

[01:35:28] Carl Lanore: [01:35:28] Well, it's over. We're over. It's done. Don't worry about it. We're done. Hi, look, I'm going to pull the plug. Dustin. Thank you for being here. We're going to go.

[01:35:41] We're going to go. We're going to go.

[01:35:43] Dustin Wolff: [01:35:43] I lost you there.

[01:35:44] Carl Lanore: [01:35:44] It's okay. The interview is over. We'll talk later. All. Let me get em. Alright, so look, that's it. Check it out. Go to SHR network.biz/phoenix to learn more. And if you use the code SHR, you'll save $50. Check it out. [01:36:00] Uh, that's it for today, we will see everybody tomorrow with more superhuman radio.

[01:36:04] And thank you. Thank you for being here to do that.