Take the First Step and Keep Going; Nature's Most Powerful Antioxidant
with Guests Salim Mekhmoukh, CEO - Dr. Karen Hecht, Ph.D.
Some products have noble beginnings. One of the world’s strongest antioxidants milligram for milligram comes from seaweed, is so effective that it’s being studied for its therapeutic effects on neurological diseases. At the same time it’s been shown to help preserve muscle, reverse aging of the skin, protect against developing skin cancer. Is better at quenching free radicals than Vitamin C, E or most other antioxidants. And a therapeutic dose is just 4mg. Salim Mekhmoukh believed that everyone should be taking Astaxanthin and decided to put it in a vehicle that millions of people willfully use daily. And he even improved on the vehicle. Come learn about the next generation of energy drinks that you can consume without concerns or guilt.
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Show Notes:
Take the First Step and Keep Going; Nature's Most Powerful Antioxidant
[00:04:10] Salim tells an interesting story on how this product became and what the mission is.
[00:08:50] Salim explains why they use the particular amounts of caffeine and vitamin B6 in their MADO energy drink.
[00:13:35] Karen introduces herself and describes what Astaxanthin is standardized for and what things people should be paying attention to when they are talking about Astaxanthin.
[00:15:35] The discussion turns to how, according to the FDA, supplements can make health claims, but real foods cannot.
[00:16:57] Karen describes the various food sources that contains astaxanthin.
[00:19:41] Are there any negatives in consuming too much astaxanthin? Karen responds to this and a question about free radicals generated by fish oil.
[00:22:37] Salim further elaborates on the other ingredients in MADO and how they came to the final list of ingredients and various flavors.
[00:33:05] Salim continues the discussion on the taste, sweetness, and color of the product. He confirms that it will be available in stores in 2023.
[00:35:25] Karen expounds on some of the studies done on astaxanthin and athletes using it.
[00:39:00] The conversation segues into antioxidants, free radicals and the mitochondria.
[00:43:57] How bioavailable is astaxanthin? Karen eloquently replies.
[00:45:25] Karen responds to a question of Carl’s on what they use as an emulsifier.
[00:54:42] Carl has remarkably interesting views on Vitamin C and the idea that antioxidants can stifle your training progress – don’t miss it!
[01:00:50] Salim reiterates that MADO provides hydration as well as the necessary electrolytes.
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MADO Energy
Use the code SHR10 to get 10% off.
Orders of 2 cases or more get free shipping on top of 10% off!
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