Jason DeBruler is the CEO of Austin-based company ARX. The company stands for “Adaptive Resistance Exercise” and consists mainly of proprietary exercise machines and software that offer users the safest and most effective form of resistance training in the world. They develop exercise machines and software that make it possible for its users to work out safely and get bigger results in less time. The company was founded to create a completely new approach in the fitness industry where working out and getting healthy is incredibly efficient and accessible. Today, ARX is the premiere exercise solution for pro athletes, busy parents, corporate executives, and even retirees who are all looking to live an optimal life without spending hours per week in the gym.

The Future of Exercise

[00:07:17]   Intro into ARX

• Mark Alexander founded the company a decade ago. He owned 5 separate locations of a fitness concept and was looking to deliver better value to his members.
• The core of the problem is not the human it is that the technology is so poor because it is all weights based. Building ARX was like building the car.
• Mark got rid of gravity and weights, and it was no longer about picking a predetermined poundage.
• In traditional resistance training you are underloaded throughout the complete set, and you do not get the hormonal response from the body.
• The ARX provides exactly as much resistance as you can manage at every point in the range of motion on every single rep.
• The outcome is better results in less time without the injury risks, compared to traditional equipment.

[00:10:16]   Science shows that the eccentric movement provokes greater protein synthesis and strength development.

[00:10:25]   With traditional weight training underloading of the concentric and missing the overloading in the eccentric occurs. A discussion of how the ARX counters this fact, ensues.

[00:17:00]    Jason shares his fitness routine.

[00:20:03]   Carl shares his individualized protocol on the ARX machine.

[00:27:26]   A business opportunity.

• An opportunity to offer the most advanced, most effective, and safest resistance training in the world in a space that is in many cases 300 or 400 square foot.
• Overall, traditional exercise programs and bootcamps do not offer quantitative results.
• Consensus is that we have an over fat problem, in reality, we have an under-muscle problem. The ARX is the solution that unlocks the door for everyone who continues to train and not see results.
• Most of the facilities using our machine have a breakeven point of 20 to 30 members. Our average customer gets $300 a month in memberships out of 100 members.
• If you want something completely turnkey, you can employ one employee or you can run it yourself. Your members will need about 3 to 4 assisted sessions before they can use it independently.
• We have a webinar on our website that walks through all the financials (see link below for more information).

[00:50:55]   Wherever you are on the spectrum of training, it is going to meet you where you are and adapt to you.

[00:51:11]   There is no way to injure yourself. If you have established the end points of the range of motion for each of the movements you are doing, you just stop pushing and the rep is over.

[00:54:51]   ARX offers a financing model with little to no down payment.

[00:56:20]   With the ARX machine your members can schedule a workout session ahead of time, eliminating all the frustration of unavailable machines as in a traditional gym.

[00:56:50]   A lot of app development planned for the ARX.

[01:05:29]   Support offered by ARX to their customers.

• We have what is called the customer toolkit.
• We give the customers all of the marketing collateral that they could need all the pictures and the images.
• We have vendor relationships if they want more turnkey solutions. People that will set up your website and set up your gym management software and coordinate all of it.
• We have a robust ARX training academy that is all video based.
• Soon some of our customers will offer franchise opportunities.
• Our warranty covers everything for that first year and we have additional warranties to continue.
• It is commercial quality equipment that is going to last an exceptionally long time.

[01:09:42]   Carl reiterates his view on biohackers and what they stand for.

[01:18:00]   The health care system is for people who do not do what it takes to be healthy, and it is run by people who do not know what it takes to be healthy.

• If you are depending on healthcare to make up for all of your stupid decisions in life you are complaining about how inadequate and expensive healthcare is today, you are voicing the wrong complaint.
• Unless you were born with some congenital defect, 90% of all illness today is acquired.
  • That means you gave it to yourself.
  • You ignored the signs for decades.
  • You keep eating foods that do not agree with you
  • Drinking too much alcohol
• Frailty is a disorder today that kills people. There is lots of people who do not have enough muscle to walk up and down the stairs by the time they are 60.
• When the symptoms arrive, you complain about the cost of medical care.
• The majority of the population knows that they are doing stuff that does not work for them.
• Before you go to bed to get an extra three or four hours of sleep, fix your insulin resistance.
• Maybe take care of yourself. You are why healthcare is so expensive because it is people like you who use it to make up for stupid decisions. The rest of us who take care of ourselves and train and make sure we sleep well and make sure we are metabolically flexible; we have to pay!

Information & Locations

ARX

www.shrnetwork.biz/arx